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This presentation examines the use of social media by city planning schools in the United States. It identifys key ways that planning schools are using social media and opportunities for improving and coordinating social media efforts.
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Source: thatgrumguy
Social MediaAre City Planning Programs With It? The Good, the Bad, and the Boring
Jennifer Evans-Cowley, PhD, AICPAssociate Professor and Head
City and Regional PlanningThe Ohio State University
Source: Luz
Planning ProgramsWho is Doing What?
Source: thms.nl
Planning Programs Are Noticed
151,171 YouTube Views9,368 Twitter Followers
9,866 LinkedIn Members8,410 Facebook Fans
Source: Maggie Osterberg
Planning Programs Have a Presence
Of the 63 University Planning Programs Considered• 58% (37) are on YouTube• 58% (37) are on LinkedIn• 51% (32) on Facebook• 28% (18) on Twitter
Source: Andy SchultzSource: maebmij
YouTubeWho is Doing What?
Source: thms.nl
YouTube Usage
Ohio State, Wayne State, Virginia Commonwealth, and USC have >1,000 views
Different approaches to video content including lectures, marketing, and student work
Source: Pouwerkerk
What Students Said About the USC Video
Way Too LongI was boredIt’s Campy (anyone could have made that)It’s About the School, Not me! How do I fit in?Not Social Media Ready
Source: Andy Schultz
We Define Planning
What Students Said About the OSU Video
Kept my InterestAllows Student to Draw Their Own ConclusionYou CenteredVisually AppealingImaginative
Source: Alexandre.Formagio
Source: thatgrumguy
Lessons LearnedThink Small Screen•Short is Key - Max 90 second video•Must have entertainment value•Get to the Point in < 20 seconds
LinkedInWho is Doing What? Source: inju
Source: Andy SchultzSource: nan palmero
Source: johnlamb
Lessons LearnedInvite New UsersEncourage DialogueValue the Professional Network
FacebookWho is Doing What?
Source: west.m
College of Environmental Design (CED), UC Berkeleyhttp://www.facebook.com/group.php?gid=59611725522
Source: johnlamb
Lessons LearnedMost heavily usedGood for events and information sharingBest for current students
TwitterWho is Doing What?
Source: keiyac
Source: kengo
Lessons LearnedBest for Pushing InformationNeed to update at least weekly
Source: thatgrumguy
Chairs Self-Assessment
Self-Assessment
There is more we could be doingToo early to tell how we are doingFacebook is the most successful platform
Source: Alexandre.Formagio
Need for Comprehensive Communication Strategy.
Looking Forward
Source: Yagan Kielyagio
Source: alberto.devega
Ready for Social Media?
![Typical and Extremal Linear Programs · Figure 4. The bad network problem from [35] “Theorem”: The Klee-Minty cubes and all other published bad examples of linear programs (that](https://img.pdfslide.us/doc/110x75/5fbd3b8b0d8ec42c83737e00/typical-and-extremal-linear-programs-figure-4-the-bad-network-problem-from-35.jpg)
