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Finnish Doctoral Program in Industrial Engineering and ManagementArctic Workshop -Innovations in industrial operations held on 10.-11. November, 2011 at Tampere, Finland.
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Boosting the Initial Phase of the R&D
Process by Applying Social Media
Technologies
Dissertation research
Tero Peltola
Center for Innovation and Technology Research
Tampere University of Technology / Industrial Management
Arctic Workshop @ Tampere 10.-11.11.2011
Tero Peltola
o2003
o M.Sc. (EE) with honors / TUT
o2003-2010
o Project Manager R&D
o Asperation, Perlos
o2011 –
o Ph.D. Student, Researcher / TUT
o www.tut.fi/citer
Tero Peltola / CITER 17.12.
2011
Tero Peltola / CITER 17.12.
2011
Outline
Motivation & Context
Research Scope & Question
Methodology & Presumable results
Tero Peltola / CITER 17.12.
2011
Gartner Hype Cycle for Emerging
Technologies 2011
Source: http://www.gartner.com/hc/images/215650_0001.gif
Tero Peltola / CITER 17.12.
2011
Forecasts: using social media in
companies
Using social media technologies will be increased, as only 5 out of 115 companies estimated that they will not use them in future.
In addition to marketing and PR, R&D process and internal communication are considered to benefit from social media technologies.
Estimated to become more important tool for internal communcation than for PR
Over 81% IT professionals are motivated to participate in online communities by the desire to help peers solve problems.
Source: EVA_Sosiaalinen_media_yrityskäytössä_yhteenvetoraportti.pdf : published 14.2.2011
2011 Toolbox.com/PJA Social Media Index: Wave VII : IT Audience Results
End of motivation
Tero Peltola / CITER 17.12.
2011
Three steps composes FFE
o The formality of the New Product Development process begins after Go-
decision at the end of the Fuzzy Front.
1. Idea Generation o Acquiring ideas from various sources
2. Idea Screening o Assimilating the ideas
3. Concept Development o Processing the assimilated ideas to Blueprints.
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2011
Source: Eg. Alam 2005
Idea Generation
Idea Screening
Concept Development
1 3
2
Further in NDP process
Tero Peltola / CITER
Tero Peltola / CITER 17.12.
2011
Research Scope and Targets
Market / R&D integration in the context of FFE with surroundings of market and technological uncertainty
The initial stage communication efficiency and effectiveness is measured and combared towards performance after Social software adoption
Performance metrics are aimed to seek out the understanding about actual integration / communication level, quality of the R&D process and peer's contribution through the social software.
Reseach Question
o How an enterprise level social software adoption influences the
performance of FFE?
o Acquisition of knowledge and ideas?
o Communication about knowledge and ideas?
o Assimilation of knowledge and ideas?
o Managing the FFE process (PACAP)?
o Company begins to use enterprise level social software in the NPD
process o The data is collected from the initial stage before social software and after its
adoption.
o The evidence based on data comparison
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2011
Tero Peltola / CITER
Methodology
Initial stage
Interviews
Includes the decription of current way of working via typical
development process
Surveys
A follow-up check a few weeks after the social software
adoption.
A second follow-up a few months after the first one.
Interviews:
Tape-recorded & notes
Writed out version to be send to participant for check the validibility &
add extra info
Tero Peltola / CITER 17.12.
2011
Tero Peltola / CITER 17.12.
2011
R&D Process
Influenced by impacts
Effeciency
Foundation of Metrics
Tero Peltola / CITER 17.12.
2011
Presumable results
Software related results
Majority of users will contribute the R&D process
R&D process related results
More efficient R&D process
Company related results
New communication methods
Tero Peltola / CITER 17.12.
2011
Thank you
Further questions?
Contact information
fi.linkedin.com/in/teropeltola
Tero Peltola / CITER 17.12.
2011
