1. www.hoppala.eu Marc Ren Gardeya, Founder and CEO
2. Mobile Augmented Reality Mass Market and Business
Opportunities
3. Augmented Reality is to become the new Mass Medium
4. History repeating Mass adoption New medium New devices
5. 1994 - Multimedia PC Multimedia Devices
6. 1995 - Rich Local Content Multimedia Rich Local Devices
Content
7. 1996 New Medium Gains Traction Multimedia Rich Local New
Medium Devices Content Gains Traction
8. 1996 - Curated Ecosystem Multimedia Rich Local New Medium
Curated Devices Content Gains Traction Ecosystem
9. 1997 - Massive Distribution Multimedia Rich Local New Medium
Curated Massive Devices Content Gains Traction Ecosystem
Distribution
10. 1998 Medium Specific Content Multimedia Rich Local New
Medium Curated Massive Medium Devices Content Gains Traction
Ecosystem Distribution Specic Content
11. 1998 - Mass Market Multimedia Rich Local New Medium Curated
Massive Medium Mass Market Devices Content Gains Traction Ecosystem
Distribution Specic Content Adoptation
12. 2008 - Multimedia Phone Multimedia Devices
13. 2009 - Rich Local Content Multimedia Rich Local Devices
Content
14. 2009 New Medium Gains Traction Multimedia Rich Local New
Medium Devices Content Gains Traction Layer developed by
Hoppala
15. 2010 - Curated Ecosystem Multimedia Rich Local New Medium
Curated Devices Content Gains Traction Ecosystem
16. 2010 - Massive Distribution AR Phones sold 2009: 10 Mio.
2010: 180 Mio. 2011: 400 Mio. 2013: 1.300 Mio Massive Distribution
Multimedia Rich Local New Medium Curated Massive Devices Content
Gains Traction Ecosystem Distribution
17. 2010 Medium Specific Content Happy easter! again! Loo king
forward to see you Multimedia Rich Local New Medium Curated Massive
Medium Devices Content Gains Traction Ecosystem Distribution Specic
Content
18. ??? - Mass Market Now is the time to start developing!
Multimedia Rich Local New Medium Curated Massive Medium Mass Market
Devices Content Gains Traction Ecosystem Distribution Specic
Content Adoptation
19. Layar Open Platform Brands & Content Developers
Users
20. Worlds Largest Platform 500 layers published 2.000 layers
in development 3.000 content creators worldwide 1.500.000 downloads
Android & iPhone
21. Layar Distribution Global preinstallation Tens of millions
of phones with Layar preinstalled already in the shops #1 in all
markets except Japan (#2)
22. Best practices
23. City marketing Layer developed by NAi / IN10
24. Entertainment Layer developed by AugmentReality
25. Art Chris Manzione: Key element of our layer is that the
objects are site-specic. This is different than most other digital
media that can be easily transfered and shared. This requires the
users presence and interaction with the site itself. Layer
developed by Superimpose / VPAP
26. Ubisofts Splintercell Layer developed by Muzar.org
27. www.hoppala.eu
28. Easter Greetings Place 3D easter eggs from web and mobile
Leave a message for your friend Happy easter! again! Looking
forward to see you Layer developed by Hoppala
29. Berlin Wall Layer developed by Hoppala / Superimpose
30. THANK YO U! www.hoppala.eu Marc Ren Gardeya, Founder and
CEO
