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This presentation takes a very global view of the motivations for the AR-4-Basel project, then progressively focuses in on the volunteers' role in the success of this project.
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PEREY Research & Consulting 1
PEREY Research & Consulting 2
U-City
PEREY Research & Consulting 33
PEREY Research & Consulting 4
What are the benefits?
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What is slowing this down?
• Top down– Cooperation lacking– Not responsive to urban needs
• Lack of Standards• Costs
– Infrastructure• Legal/Security
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Objectives
Stimulate Market• Attract developers• Explore different
partnerships• Define needs (bottom up)• Raise awareness of AR
– Government agencies– Citizens – Visitors
Advance Technology• Open Data vs Closed• Standards vs proprietary• 3D vs 2D• Visual vs GPS+Compass
6
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AR-4-Basel Project At-A-GlanceA Framework for Innovation• Public and Private Data• 3D and 2D data sets• Two perimeters
– Old City Center– Messe Area
• Non-commercial license• Any tools or platforms• Consumer or professional
use cases
A Contest for AR Developers• Demonstrate new concepts• High quality data• Indoor and Outdoor• Promotion
– Industry – Regional and International
• Prizes and Awards
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AR-4-Basel
VOLUNTEER TESTERS
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Mobile device
with sensors
Overlay (Text, images,
graphics, 3D objects)
on the real world
A boat will arrive in 10 min
Cathedral
Marketplace
4/29/11 9
Real-time (synchronized
with) and enhancing,
overlaying reality
camera, GPS, compass,accelerometer, microphone
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AR-4-Basel Project in Detail
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Project Partners
Public and Private Data &
3D Models
Business Partners• Prizes/Incentives
Technology
Partners
• AR platform providers• 3rd party developers• Data hosting• High speed networks
Mobile AR Task Force
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Data Sets Now Available
• Land and Survey office (GVA)• Industrial Works of Basel (IWB)• GTA Geoinformatik GmbH (GTA)• Messe Congress Center (MCH)• Basel Tourism (BT)
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Data Sets Now Available
• Go to http://www.geo-bs.ch/metadaten_kurzliste_der_geodaten.cfm
• Browse the catalog of offerings– History– Business – Leisure and culture– Health
• Additional data sets from 3rd parties to come
– Infrastructure• Roads• Rails• Rivers
– Many more!
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The App Challenge
Mobile AR Platforms and developers Consumers with
Smartphones
AR Platforms and digital data in the cloud
City of Basel data sets
1 2 3
1. All creative AR application or service designers are invited and eligible to participate in the challenge2. Use city of Basel digital data to model the real world and provide highly accurate experiences3. Participate in the AR-4-Basel Showcase Event the day prior to ISMAR2011 conference in October 2011
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Potential Applications
• With rich data at your fingertips, possibilities are limited only by your
imagination…
– Where is the art? Where is the museum?– Discover businesses i.e Breeze Living– Find friends i.e Tweeps Around, Twitter AR– Transportation i.e Nearest Tube app– Indoor navigation i.e Junaio for MWC 2011– Remember info i.e kooaba for ISMAR2009
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Timeline
July 1 Data sets available upon request
Challenge entry form on-line
Sept 25 Testing/feedback begins
Oct 15 Judging panel begins
Oct 23 Applications available to public
Oct 25 Showcase event and awards
Oct 27-29 ISMAR2011
Physical + Digital: Continuous future improvements!
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AR-4-Basel Showcase
• New Experiences Showcase– Walking visits guided by your AR device– In the city, in the buildings
• High profile ceremony– Prizes and awards– Celebrity judges– Local and international media
October 25
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How will volunteersbe involved?
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As experiences emerge…
• Before Sept 25– Make people knowledgeable about AR– Invite you to experiment with Layar– Perform one “sample” evaluation– Register
• Week of Oct 4– Visit the portal
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As we approach Oct 25
• Oct 10 2011– Conduct testing– Follow up on forms that are incomplete– Check with developers if they re “submit”
• Oct 15 to 25 2011– Be available for interviews – Write up their favorite experience(s) “testimonial”
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Testing Areas
• Download/Install• Boot up/finding the experience• Getting started/exploration• User experience• Data set choices• Accuracy• Performance
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How to find?
• Follow the instructions1. Use an AR Browser
2. Android Marketplace
3. Click on a link (download)
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Start up experience
• If it is a “stand alone”application
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User Experience?
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More information
Christine Perey+41 79 436 68 69
http://www.AR-4-Basel.com