123feelfree: ending packaging stress 4ever

Fooddler

Leen Gysen, CEO Xenarjo

5 years of consumer research on wellbeing in relation to food and exercise

25000 Belgians

• information overload

• bottom-up consumer empowerment

• guilt

• back in driver’s seat

• stressful supermarkets

Contact info

Fooddler®: scanning application for smartphonesThe ultimate cure for all packaging stress!

Scan your product in the supermarketInstantly find out the relevant energy level & nutritional values

Find recipes with that product ingredient, choose and view the recipe of your preference (energy input) and match it to a movement of your preference (energy output)

Key components Fooddler/123feelfree•Integration barcode ID and nutridata: first pilot ww in collaboration with GS1 and Colruyt Group

•Nutritional information through Nubel and FMCG directly

•Inclusion in 123feelfree energy guide and Fooddler free provided nutridata are delivered; more visibility on a pay per item/flat fee basis

•Comparing products becomes truly transparant

•123feelfree frame enables users to quickly scan relevant elements (in terms of health prerequisites or preference)and inspires creative and balanced cooking