Apple Pay by the numbers

Apple Pay accounted for more

than 50% of tap-to-pay

purchases

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Apple Pay launched in

October 2014

Currently available in

USA

Rumoured to soon be

available in

Canada UK China

Merchants that accept it

~ 55

across 700,000 store

locations

Vending machines that

accept it

200,000

as a result of a deal with

USA Technologies

Banks that support it

244

that represent over 90% of

the credit card purchase

volume in the US

Payment gateways

recommended by Apple

7 Authorize.Net

Braintree

Chase

Paymentech

CyberSource

First Data

Stripe

TSYS

14.4M 2.2M 1.8M 18% of them 15% of them 85% of them

Used Apple Pay

at least once

Use Apple Pay

every time they

can/ remember

Where is Apple Pay available?

Who uses Apple Pay?

58%

67%

47%

59%

Thought it was safer than a normal credit card

Encountered some kind of problem such as longer timeframes,

unknowledgeable salesperson or malfunctioning NFC readers

Apple Pay users have gone into a store and asked to make a

purchase with Apple Pay

Went to a retailer that should have accepted the service, but

found the service was not ready to use yet

What is the customer feedback?

What is the merchant feedback?

Mobile payments increased

by more than 400% since

Apple Pay launched

Apple Pay has become the #1

payment method at

Staples.com. 30% of all

transactions on eligible

devices are completed with

Apple Pay

Apple Pay doubled the

number of mobile wallet

payments being made across

their 8,000 stores

May 2015

80 million

iPhones in the US

Sources: Kantar, ComScore, Fortune, InfoScout, InformationWeek, PYMNTS, Phoenix Marketing International

iPhone 6 and

6+ users