APPLE INC.

By Sean Furgiuele

• What is Apple?• History• Purpose• Apple.com• Use of Products• Incorporation of Web 2.0• Competitors• Public Opinion•  Pros and Cons

• Apple Inc. is a technology company that produces high end consumer and professional products and services. Based out of Cupertino California, they are world renowned for their product quality and usability.

• Founded April 1st 1976 by Steve Jobs Steve Wozniac and Ronald Wayne

  

 Wayne Sold back his share for $800    

First product was the Apple 1 designed and hand built by Wozniac                1 MHz cpu

                up to 48 kb of memory 

 

In 1985 Steve Jobs left the company and due to a power struggle with CEO Jon Sculley and founded neXT computer

In 1996 Apple bought neXT computer and Steve Jobs was named CEO. He brought the company back from almost being bankrupt

Under Jobs, Apple released many successful products like the iPod, iPhone and MacBook Pro line.

Apple's purpose is to give users access to the tools they need to manage their digital life and create content that is professional and of the highest quality

Apple.com provides product information, customer support and PR information in an easily accessible layout.

It has all the latest information about all Apple products and allows consumers to discover, learn about, and buy products strait from the site

http://www.apple.com/

•   Macs are becoming increasingly popular with college students, probably because people entering colleges now grew up with iPods and have become attached to the polish of Apple products

•  Apple software is excellent for consumers to manage their digital life. Photos, documents, music, e-mail act.

•  Macs are used in some business settings such as film production, but most large enterprises use Windows and Microsoft services to run their companies

• iPads are being used in educational settings for textbooks and notes, and are also being used to help people with disabilities and seiner citizens

Apple provides many products and services that empower users to create content for the Web 2.0 world iCloud

Seamlessly syncs a users content across all their devices with virtually no management

Final Cut Pro Final Cut is used professionally in Hollywood

and by many popular YouTube channels such as sxephil and iJustine

• Apple has a lot of competition in their industries. Their biggest competitors are probably Microsoft and Google along the partners of those two companies. o Windows

Microsoft’s desktop OS is still dominant in the market even though Macs are gaining users.

Microsoft licenses Windows to hardware manufacturers like Asus and Samsung so they can have many more computers across a wider price range

Android Google’s smartphone OS recently surpassed iOS in market

share Like Microsoft, Google licenses Android to other

manufacturers and so they have a wide variety of phones Many new Android phones are seen as equal or better than

the iPhone such as the Galaxy Nexus or Droid RAZR.

Amazon Kindle Fire The Kindle Fire is a $200 tablet that

integrates with Amazon services like instant video and books

Amazon figures the low price will justify the lack of features the Fire has compared to the iPad

Over the years, Apple has built a very loyal fan base

Most people think their products are pricy but well designed and easy to use

Fanboy

When the iPhone 4 was released users noticed signal drop when they gripped the phone in their left hand

Apple initially responded very little to complaints and later held a press conference downplaying the problem the issue as a minor problem

Steve Jobs himself responded to one complaint, "Non issue. Just avoid holding it in that way."

Apple products are very easy and intuitive to use. Three year olds to ninety year olds can use iPads

The ecosystem that connects all Apple products integrates seamlessly and makes sharing content between devices easy

All Apple products are extremely well built and beautiful

Some of Apple’s products are expensive The closed ecosystem of Apple products

doesn’t integrate well with other systems like Windows

The simplicity of iOS and OSX doesn’t give the user a lot of customization opportunities