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All About iPad Read Mobzilaa.com for latest news and updates on iPad / iPhone

Apple iboard

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Mobzilaa- Mobility at its Best (Android, Apple, WP7, Nokia, BlackBerry, Palm and other hot gadgets), we will get you latest products reviws and tips on buying new phones. We provide all latest news fro all type of multimedia mobiles and news related to them. Keep reading at www.mobzilaa.com

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Page 1: Apple iboard

All About iPadRead Mobzilaa.com for latest

news and updates on iPad / iPhone

Page 2: Apple iboard

There is a new star in town

Page 3: Apple iboard

Launch facts

Almost 500,000 iPads sold in

America during the first week

(More than 85 million iPod Touch

and iPhones sold worldwide)

9.7 inch touch screen

(1024 x 768 resolution)

Always on with at least 10 hours

battery life while being used

Nearly all existing iPhone apps

work on the iPad, with 3,000

tablet specific apps already

available and 1000s more under

preparation

Page 4: Apple iboard

Change of media consumption

Page 5: Apple iboard

In the beginning, there was TV...

Page 6: Apple iboard

... then internet came along

Page 7: Apple iboard

And now we have …

Page 8: Apple iboard

... iPad = comfortable computing

Page 9: Apple iboard

Evolution of media consumption

Media TV WEB iPad / tablet PC

Primary model

Watch Scan, Interact, Do Read, Watch, Interact, Do

Differentiator

Creativity Interactivity Ease and pleasure of the experience

Contribution to sales

Awareness +Personalize,configure, consumer testimonials

+ Effortless buying

Page 10: Apple iboard

What will tablets be used for?

Page 11: Apple iboard

Reading

Daily Newspapers

Magazines

Books

Multimedia Books…

Page 12: Apple iboard

Watching

Movies

TV Shows

Catch up TV, Streaming TV

Your own Video & Photos

Podcasts…

Page 13: Apple iboard

Working

View & Edit Documents

PDF, PPT, DOC, XLS, …

Keynote, Pages, Numbers

Email, Calendar, Adress Book, …

Show Presentations…

Page 14: Apple iboard

Browsing

Internet & Intranet (VPN access)

E-commerce websites

News websites, …

Youtube, Vimeo, … but NO FLASH!

Page 15: Apple iboard

Learning

Interactive text books

Encyclopedias

Activity books

Page 16: Apple iboard

Playing

From Casual Gaming…

To Hardcore Gaming

Network Gaming

Multiplayers games (Scrabble)

Page 17: Apple iboard

Communicating

Email, Instant Messenging, …

Skype, SIP Phones, …

Facebook, LinkedIn, …

The ultimate Twitter client

Page 18: Apple iboard

Controlling

Device control API

Over Bluetooth and Wifi

Control Lighting, Heating, Plugs, …

Remote PC Control & VNC

TV

Page 19: Apple iboard

Where will tablets be used?

Page 20: Apple iboard

At Work

Perfect in Meetings

To Show a Presentations

(with VGA cable)

Quick document edits

Approve documents

Access files on Windows Server,

SMB/AFP/NFS/FT/…

Checking email, gmail, Me.com, …

Fully compatible with Microsoft

Exchange and ActiveSync

Page 21: Apple iboard

Home

Lean Back Computing: online purchases, email, social networks, …

Page 22: Apple iboard

Out and about

City Guide &Roadbooks

Google Maps with POI

Downloadable Museum Guides (Japan)

Page 23: Apple iboard

School / Universities

Page 24: Apple iboard

Always with you

Page 25: Apple iboard

What marketing opportunities are there for brands?

Page 26: Apple iboard

Display Advertising (iAds)

Page 27: Apple iboard

Local Advertising

Page 28: Apple iboard

eDirect marketing

Page 29: Apple iboard

Social media marketing

Page 30: Apple iboard

Emotional full screen video advertising

Page 31: Apple iboard

Online Campaigns (NO FLASH!)

Page 33: Apple iboard

Branded Gamevertising

Page 34: Apple iboard

eCouponing

Page 35: Apple iboard

Direct Sales

Page 37: Apple iboard

Reality assessment

Page 38: Apple iboard

What’s the iPad about? Is it an e-book?Is it Apple’s response to Amazon’s

Kindle?

Page 39: Apple iboard

Comparing Apples with… ?

Page 40: Apple iboard

It’s far more

Page 41: Apple iboard

Barriers & Myths…

Barriers

Penetration

iPad = an icon for a new

generation of tablets

Cost

initial high cost makes it a

(very nice) gadget but a

gadget nonetheless

Doubters

anti-hype reaction

Planning & buying ads

new media format to be

defined

Myths

No flash

Perfectly compensated by

HTML5

Reading and eye-sore

Not the case

Shared or personal

Move from family device to

personal device, like a

mobile phone

Location targeting

Extra services through

location based features

Page 42: Apple iboard

Conclusions

Page 43: Apple iboard

Will it live up to its promise?

Page 45: Apple iboard

What can Emakina offer to brands who want to go iPad?

Page 46: Apple iboard

What does the future hold

Page 49: Apple iboard

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