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© 2012 IBM Corporation Embracing the App Store model in your Software Asset Management strategy Rob Goodling Market Manager for IBM Tivoli Software-as-a- Service solutions IBM Murtuza Choilawala Product Manager for IBM Endpoint Manager IBM

App store and SAM strategy

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Describes how to provide an enterprise app store as part of a phased software asset management implementation. See the BrightTALK webcast at https://www.brighttalk.com/webcast/9443/71885

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Page 1: App store and SAM strategy

© 2012 IBM Corporation

Embracing the App Store model in your Software Asset Management strategy

Rob GoodlingMarket Manager for IBM Tivoli Software-as-a-Service solutions IBM

Murtuza ChoilawalaProduct Manager for IBM Endpoint Manager IBM

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© 2013 IBM Corporation2

Murtuza Choilawala is on the IBM Cloud and Mobility strategy team and is the Product Manager for IBM Endpoint Manager. He most recently managed the launch of the IBM SmartCloud Provisioning and IBM Virtual Desktop solutions.

Prior to his current role, Murtuza was part of the IBM Tivoli Global Response Team helping customers resolve critical situations and providing technical support on various Tivoli products. Murtuza has authored 11 IBM Redbooks and is an active presenter at various events. Murtuza holds both a Bachelors and Diploma in Computer Engineering from Mumbai University, India.

Rob Goodling is the Market Manager for IBM Tivoli Software-as-a-Service solutions and the IBM SmartCloud Control Desk ITSM Solution.

He has served in numerous strategy and product management roles at IBM, Candle Corporation, and Compaq Computer Corp.. Rob has extensive experience in developing new market areas for IT service management and cloud computing. Rob holds a Master of Business Administration from the University of Texas at Austin - The Red McCombs School of Business.

Speakers

Murtuza [email protected]

Rob [email protected]

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© 2012 IBM Corporation3

Agenda

• The importance of Software Asset Management

• The realities of today’s environment

• A three phase - self funding approach to SAM

• Delivering an Enterprise App Store

• Summary

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© 2013 IBM Corporation4

Align IT with the Business …Align IT with the Business …

IT Asset and Financial Management is an increasing focus for Clients when aligning IT with the Business Goals.

Financial Management

Business Strategy

Governance

Service QualityInvestment

IT Asset Management

& ComplianceResource

Accounting & Chargeback

Optimization

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© 2013 IBM Corporation5

Hardware Software Contracts/Licenses

Software Asset Management is one of the most important key drivers to keep company costs under control and within budget

Software Asset Management

SW Cost TrendsHW Cost Trends Labor Cost Trends

“Enterprises that begin an asset management program experience up to a 30% reduction in costs the first year.. and continue savings of 5-10% for the next 5 years” – Gartner

IT Service Management

IT Asset Management

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© 2013 IBM Corporation6

Is this your business today ?

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© 2013 IBM Corporation7

What is happening today – Previous survey results on audits and SAM maturity

Has your company been audited by one or more software companies forcompliance with software licensing agreements?

What is the maturity level of your SAM program?

Yes, once in the last two years. 31.1% (28)

Initial (Ad Hoc) - Little control over what IT and software assets are being used and where 30.7% (27)

Yes, two or more times in the last two years. 28.9% (26)

Defined (Tracking Assets) - SAM processes exist as well as tools and installation data 38.6% (34)

No, but we have been alerted that an audit is forthcoming. 10% (9)

Managed (Active Management) - Vision, policies, procedures, and tools are used to manage software asset life cycles 26.1% (23)

No, we have not been audited or alerted of an impending audit. 30% (27)

Optimized (Optimized Management) - Near real-time alignment with changing business needs. SAM is a strategic asset to overall business objectives. 4.5% (4)

Source: InformationWeek WebCast “Has Anyone ever returned an Unused Software License”

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© 2013 IBM Corporation8

Phase 1 Prepare for a Software license audit

Are you still using labor and time-intensive spreadsheets to inventory what software is installed?

Is the data usually inaccurate by the time that inventory is completed?

Can you measure how software is used or not-used?

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© 2013 IBM Corporation9

Phase 2:Extend software asset management to servers

Manage assets on Microsoft Windows, UNIX and Linux servers

Collect inventory and deployed software capacity data in multiple distributed physical and virtual environments, including VMWare

Single software extends measuring license across multiple vendors and licensing metrics

Monitor software use and related growth to plan cost-effectively for future capacity needs

Help make funds available for software projects that keep your organization competitive and give business units the value they expect

Datacenter Servers & Virtual Servers

Distributed Servers

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© 2013 IBM Corporation10

ROI of Software Asset ManagementHow IBM Software Asset Management Can Help:

License reclamation: Customer reclaimed 80 licenses of Microsoft Visio where it wasn’t being used and replaced it with free Visio reader.

Cost avoidance: Customer thought they had 2,600 laptops they needed licenses for, but IEM’s network discovery and inventory capabilities found only 2,000 laptops

Continuous compliance, efficiency improvements: Customer reduced their routine software license reporting effort from 10 days down to 1 hour to produce reports during contract reviews with vendors like Microsoft.

License reassignment: Customer denied internal purchase request of 100 additional copies of $150/seat terminal emulation software because their IEM SUA reports showed more than that quantity deployed but not used.

Legal risk management, cost avoidance: Customer used BigFix to prove actual license compliance for processor-based licenses after Microsoft auditors claimed they owed $7M. Upon further investigation, the BigFix tool was proven to be accurate whereas the Microsoft tool was found to be faulty.

Risk management: Customer took 20 minutes to locate all p2p file sharing applications deployed on their 120,000 computers for removal according to corporate policy.

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Phase 3Manage all assets from procurement through retirement

Authorized Entitlements• Authorized assets and licenses are the

inventory of record - populated via the procurement process and other business processes

• Assets/Software may or may not be deployed and are central to managing purchases, leases, warrantees, service agreements, stockrooms and more.

Out of the Box Reconciliation

• Linkage based on unique attributes, like serial number

• Identification of ‘authorized’ Assets missing in Deployed Asset Inventory

• Identification of Deployed Assets missing in ‘authorized’ Asset Inventory

• Comparison of attributes /specificationsIn

tegr

atio

n

Control Desk

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Provide more value to your customersToday IT consumers are expecting a smart phone type experience for software delivery

I think we can get you that app in 6-

8 weeks

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© 2013 IBM Corporation13

Delivery an Enterprise App Store

AppStore look-and-feel for service catalog

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© 2013 IBM Corporation14

Deliver automated workflows for request, approval and licensing

End User

1.) End User Requests Software2.) Workflow Initiated. Checks License Entitlement. 3.) Automatic or manual approvals based on policy.4.) Runbook calls Endpoint Manager to deploy Software5.) Software deployed to target. 6.) Status & inventory information provided back to Endpoint Manager.7.) Software Usage Analysis is loaded into Control Desk for license audit

Control Desk

Runbooks

1 2 34

Endpoint Manager

7

56

Asset & CMDB Lifecycle Management

App Store

Software Use Analysis

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Embracing the App Store model in your Software Asset Management strategy

• Pain point: - Disconnected, time-consuming, error-prone processes to request, deploy and manage

software assets.

• Solution Description/Use case: - Provides a self-service user interface to Endpoint Manager clients that enables end users to

request software validated against their user type and SW license availability. Provides approval workflows necessary to manage client requests for software.

• Solution value:- Improved operations efficiency by automating request/fulfillment of software, including

software inventory and license compliance.- Reduces errors in SW compliance tracking, as SW licenses are directly linked to the

deployment of SW to endpoints.- Provides approval workflows needed to validate client requests for software.

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© 2013 IBM Corporation16

Summary

• Accelerate your journey to a more complete Software Asset Management solution

– Phase 1 - Prepare for a Software license audit

– Phase 2 - Extend software asset management to servers

– Phase 3 - Manage all assets from procurement through retirement

• Deliver an Enterprise App Store to improve customer service

• For more information

– Analyst whitepaper on SAM

– IBM Endpoint Manager for Software Use Analysis

– IBM SmartCloud Control Desk

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© 2012 IBM Corporation17

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