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APIs
Strategisch
A European Company …
The diamond:dogs|group develops integral solutions based on the growing oppotunities of digital media in business, marketing and dialogue processes. We offer the strategic development, the concept, the design, the implementation and the commercia-lization of online based dialogue and transaction solutions and have multiplexed our know how in consulting and implementation along the whole digital vaue chain.
The diamond:dogs|group was founded in 1999, is based in Switzerland and Austria and occupies approx. 100 highly specialized experts with long experience on international projects across Europe.Top-class consulting, creative strategy, brilliant design, convincing technology and multi-faceted marketing have convinced a large number of well-known clients of their integral solution competence and made diamond:dogs|group one of the most successful digital service providers in Central Europe.
Based at Vienna and Herisau we are servicing clients all across Europe!
Reference Clients
Quelle: theconsultancy.dk
Customer Touchpoint Value
Phase 1: Awareness / Das Bewusstsein für das Produkt wird geweckt (lnspiration)Phase 2: Favorability / Das lnteresse für das Produkt wird verstärkt (Favorisierung)Phase 3: Consideration / Der Kunde erwägt den Kauf des Produktes (Wunsch)Phase 4: Intent to Purchase / Die Kaufabsicht wird konkret (Anstoß)Phase 5: Conversion / Das Produkt wird gekauft (Umsetzung)
Applicati onProgrammingInterface
The API is “just” the channel into this.
It is the organization’s core business which
is valuable.
Quelle: 3Scale
1.1B / Day (April ‘11)
3B / Day (March ‘09)
APIs are growing & reshaping the new WebThis is not a trend, this is a fact
5B / Day (April ‘10)
5B / Day (Oct ‘09)
13B / Day (May ‘11)
1B / Day (Q1 ‘12)
50% Traffic (March ‘08)
Success for these businesses is heavily relying on their
API(s)9,000 APIs
2005 2006 2007 2008 2009 2010 2011 20120
1000
2000
3000
4000
5000
6000
7000
8000
9000
9,300 APIs: die Spitze des Eisbergs
Wirklich Privat
Privat [Vorerst]
Privat für Partner
Quelle: 3Scale
„Insgesamt 5x-10x so viele … Wachstum von
100% pro Jahr… 2017 ca. 1mio“
Quelle: Gartner
„75% der Fortune 1000 werden bis 2014 ein API zur Verfügung
stellen“
Forrester API Management Platforms, Q1 2013
• Apigee: 107 Mio $• Mashery: 180 Mio $ von Intel• 3Scale: 5Mio (15 People)• Layer7: 155 Mio $ von CA Technologies• Vordel Intel• WSO2 25 Mio $• IBM
“We fully expect 100 percent of the Global 2000 and Fortune 500 to depend on APIs by 2017, but by then they will be asking for much more than API programs as part of their digital transformation.” APIGEE
• 80 % ihres Umsatzes über API• 50+ deklarierte Apps im AppStore
– Regionale Apps: NewYork …– Themen Apps: Skiressorts, Business,
Wellness …– Tools: Trip planner, Travelstories …– Organisationen: Tourismusverbände
Swiss Post Solutions
APIintern
API
Apps Partner Income
A P I Touch Points
• Crowdsourcing• Innovation• Neue Devices • Neue Partner• Neue Vertriebsmöglichkeiten• Schnelle Umsetzung• Produkt Prototyping• …
Wann ?
• Kunde oder Partner frägt nach einer Schnittstelle• Mitbewerber • Screen Scraper auf Ihren Webseiten ?• Sie brauchen mehr Flexibilität in Ihrer digitalen Strategie• E-Commerce, Website, Apps
Open API …
© 2013, the diamond:dogs|group. All rights reserved!
Rainer Friedl
a-1040 wien, weyringergasse 30
ch-9100 herisau, bahnhofstrasse 2
ph.: +43 (1) 315 67 21
+43 (660) 717 95 95
fx.: +43 (1) 315 67 21 190
url: www.diamonddogs.cc
Napoléon Bonaparte
