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APIManagementSaaS2.0:GrowingwiththeDigitalEconomy
DanaCrane
DevOps:APIManagementandApplicationDevelopment
CATechnologiesSnrProductManagerDO3X103S
2 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
CAAPIManagementSaaS
OffersenterprisesaSaaSorHybridopen,analytics-andAPI-enabledplatformthatfeaturesgreatercontrolover"lastmile"APIaccess;simplerintegrationwithexistingsystemsandprocesses;andanalyticalinsightintobusinesstrends,exceptionsandrisks.
3 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
Analytics– PeelingtheOnion
Strategy
Business
Initiative
Events OperationalReporting
AdhocReporting
Dashboarding
PredictiveAnalytics
4 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
CustomFields– Configuration;NotCustomization
CustomField
CustomPolicy
5 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
APIs– PlatformasToolset
<buildAPI>
<createuser>
<createcustomruntimevalue>
6 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
Hybrid– Scale,Secure&Integrate
CaseStudy: MarketShare DecisionCloudImplementsCAAPIManagementSaaS,Enabling ittoQuicklyExposeAPIstoKeyPartners
SandeepKangutkar
DevOps:APIManagementandApplicationDevelopment
MarketsharePartnersArchitectDO3X103S
#CAWorld
8 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
Abstract
CaseStudy: MarketShare DecisionCloudImplementsCAAPIManagementSaaS,EnablingittoQuicklyExposeAPIstoKeyPartners.
SandeepKangutkarMarketshareArchitect
9 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
Agenda
HOWMARKETSHAREHELPSMARKETERSANDCMOS
DECISIONCLOUDPLATFORM
Q&A
IDMIMPLEMENTATIONUSINGCACLOUDMINDER
CAAPIMANAGEMENTENABLINGAPISANDOPENID CONNECT
DEMO
1
2
3
4
5
6
10 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
Marketshare
§ Predictiveanalyticscompany– Providescompletepictureofmarketingeffectiveness
§ Online,offline, long-term, short-term§ ProvidesCrosschannelattribution,predictiveinsightsandscale§ Letsyouplanyourapproach,Optimizebudgetsandtestscenarios§ Enablesfastcoursecorrectionsanddecisionsupport§ ImprovesROIandshowmarketing’s revenuecontribution
Whatwedo
11 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
MarketshareDecisionCloud
§ MarketshareDecisionCloudProducts– Strategy Resourceallocationandoptimizationapplication– Action Ourmulti-touchattributionapplication– Price Ourdynamicpricingoptimizationapplication– Benchmark Ourplanningapplication– TV TrackTVImpact,OptimizeAds,BoostSales
Toolsof thetrade
12 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
MarketshareDecisionCloud
§ EnabledSSOandStreamlinedAccesscontrol§ SSOUsingCloudMinder andShibboelth§ Enabledportalimplementationandrebranding§ Rapidimplementationandintegrationwithexistingapplication
RoleofCloudMinder
13 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
MarketshareDecisionCloud
§ UsecaseforAdagencies§ WantedtohavetheirownUI/branding§ SAML/Shibboleth notwellequipped toprotectAPIs§ NeededOauth implementation§ DemandforOpenId Connectfromabigclient
Consuming APIsandsecuritymandatefrompartner/client
14 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
MarketshareDecisionCloud
§ NewcloudbasedserviceofferedbyCATechnologies§ Firstbetaclient§ Enablesrapiddeployment§ Providesnecessarysupport forquickonboarding§ Helpisaphonecallaway(CAservices)§ Successfulimplementationwithin2months
ImplementationofCAAPIManagement
15 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
MarketshareDecisionCloud
§ OpenId ConnectDemo
Demo
16 ©2015CA.ALLRIGHTSRESERVED.@CAWORLD #CAWORLD
Q&A
