Upload
acquia
View
1.044
Download
1
Embed Size (px)
DESCRIPTION
You have seconds to convert a visitor who may only visit a given page once in a single journey. Acquia Lift helps you create and deliver content experiences that automatically present site visitors with the content they want to see. We are pleased to announce the limited release availability of Acquia Lift. Acquia Lift is an optimization platform for Drupal-based sites that helps marketing teams automate delivery of personalized experiences. By utilizing machine learning algorithms, Acquia Lift improves customer intelligence over time to delivery highly relevant experiences that convert, while providing marketers with customer intelligence that drives better content creation. Join us for an exclusive webinar where we will provide a live demonstration and review how Acquia Lift can help your team: • Increase revenue by improving lift over control for personalization goals • Scale the 1:1 conversation by automating delivery of contextual content experiences • Showcase marketing's contribution to the bottom line by monetizing content and providing a clear return on investment (ROI) Stop playing the content marketing guessing game. Use Acquia Lift to learn which content types drive revenue by audience, and then accelerate development of similar content types while retiring those that don’t work.
Citation preview
1
Announcing Acquia Li,: Faster Delivery of Hyper-‐Personal Digital Experiences
2
Agenda!
• Key challenges • Acquia Lift: Product overview • Sample use cases • Acquia Lift on Acquia.com • Demo • Resources
3
Key challenges!
• Delivering relevance at scale: – Creating content for individuals isn’t possible
• Delivering real-time contextual experiences across devices: – Implementing technology that understands context that combines
profiles, sources, and devices in-the-moment
• Delivering consistent experiences: – Information silos create different experiences across different
contexts for the same customers
4
Why Personalize?!
“To succeed in today’s digital environment, firms must deliver smarter, more-customer-centric interactions that feel like they were tailored for each user and his or her specific set of circumstances.” -Advance To Next-Generation Personalization, Forrester Research, January 2014
5
Grow revenue faster with digital experiences that convert.!
Acquia Lift!!
6
What is Acquia Lift?!
Acquia Lift is an optimization platform that enables marketing teams increase revenue
through delivering personalized digital experiences.
7
Acquia Lift Capabilities!
Testing Easily create A/B and multivariate tests for your content directly in Drupal. Create and track conversion goals and gain real-time insight into performance against KPIs.
Targeting Automated targeting and explicit rules-based targeting based on attributes stored in Drupal, or on a wide range of detected attributes like geo-location, device, or even current weather.
Reporting Build personas based on both “at-a-glance” and detailed reports so you understand content relevance and what’s driving lift.
8
How Acquia Lift Works!Create content and offers with many variations to test messaging, images, videos, forms, banners, landing pages, or even entire microsites.
Associate offers directed with user profiles and contexts (referring sources, devices, etc.) to get Acquia Lift going.
Sit back and relax while Acquia Lift goes to work. Content offer performance is evaluated against initial profile segments and conversion goals.
Lift revenue by analyzing results, realizing what works and doesn’t, and accelerating design of content experiences that convert.
9
Acquia Lift – Deep Personalization !
Deep CMS integraAon allows a/b tesAng of text, graphics, and even forms
10
Acquia Lift – Integrated Goal Setting!
Campaign goals are automaAcally
highlighted. Click and set a goal.
11
Acquia Lift – Integrated Editing!
Li, content variaAons are created using the Drupal interface admins know.
Permissions and rights are maintained. No
compliance issues. No backdoors. No shadow
CMS.
12
Acquia Lift – Rich Targeting!
Target and learn based on LocaAon, Drupal characterisAcs, UTM arguments, and more
13
Acquia Lift – Built-in Reporting!
Measure campaign success and get
demographic insight from inside Drupal
14
Acquia Lift is Different!
Embedded Acquia Lift content variations live right in your workflow, not in an external repository
Adaptive The Acquia Lift algorithm learns over time and improves results, not just for one test but for your whole site
Automated Scale the 1:1 conversation with continuously optimized experiences tailored to individuals
15
Why Acquia Lift?"!
• No “Shadow CMS” (Built In) • Easier to use results in more tests = better
results • No syncing of Javascript between platforms • Automated / adaptive targeting included • Best of breed integrations
16
Lift results for Acquia.com!• Column 1:
– Maxim and Semi Case study has a 140% lift
– CMS Selection guide for government with an 88% lift
• Column 3: – CMS Selection guide is showing a
300% lift – When Gov goes Digital Solution
Brief with 56% lift • Free page button copy (A/B)
– Control originally said "Get Free” but "Start Coding" had a 17% increase in clicks and a 31% lift over all other tested options
• Summary: So far Lift has provided a 17% lead increase and a 33% click through improvement
17
Acquia Lift: #Demo
18
Acquia Lift: Summary of Benefits!
Scale the 1:1 conversation: Automate delivery of relevant content for all visitors. Personalize without duplication: Never create the same content twice. Drive personalization from the content management source: Drupal. Build intelligence to drive revenue faster: Gain insight on which content converts, and double down.
19
Learn more on Acquia.com!
• Resources – Request a live demo:
http://go.acquia.com/acquialift-demo.html – Video: Personalization with Acquia Lift – Datasheet – eBook: Let’s Get Personal – eBook: Personalization Quick Start – Solution Brief: Acquia Lift - Personalization in
Drupal – Recording of this and other related webcasts
20
Contacts!
• Product Management – Will Eisner: [email protected]
• Product Marketing – David Mennie: [email protected]
• Solutions Architecture: – Dave Ingram: [email protected]
21
Thank you.
Questions?