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Imagine a new approach where you no longer need hardware or software to run your business applications. Imagine not having to worry about high availability and disaster recovery. Imagine being able to focus 100 percent of your energy figuring out what features your users want and actually being able to deliver them. These are the promises of Cloud Computing, a completely different approach to enterprise application development and delivery. Sounds too good to be true? In this session, Anish Malhotra will cover the key components of the Cloud Computing architecture and profile several companies that have put them to work to build better applications, faster, at a fraction of the cost.
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9/30/2009
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CRM Success In The CloudCloud Computing A different approach to Enterprise Application Development and Delivery
Anish Malhotra
Director (Sales Engineering), India
Salesforce.com
Indian Companies Are Moving To The CloudJoining 63,200 companies globally
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Today, 63,200+ companies worldwide – from the smallest to the largest – will simply
login to www.salesforce.com to access critical business information.
Tomorrow…’000s more will experience success in less 30 days.
Low Cost. Zero Risk. Proven Success.
Instant InfrastructureBusiness Success is not Installed!
The world’s most complete cloud applications
(software-as-a-service)
The fastest way to build apps on a cloud platform
(platform-as-a-service)
Real-time cloud infrastructure
(infrastructure-as-a-service)
Your Success. Our Cloud.Innovation. Not Infrastructure.
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Your Success. Our Cloud.Innovation. Not Infrastructure.
Unlimited Real-Time Customization
Granular Security & Sharing
Real-Time Workflow& Approvals
Programmable User Interface
Real-Time Mobile Deployment
Real-Time Analytics
750+ Integrated Applications
Multitenant Kernel
ISO 27001 Certified Security
Proven, Real-Time Scalability
Programmable Cloud Logic
Real-Time Sandbox Environments
Integrated Content Library
Real-Time Web Sites
Salesforce to Salesforce
Proven Real-Time Integration
ProvenReliability
Real-Time Upgrades
3 Global Data Centers & Disaster Recovery
Real-Time Query Optimizer
Real-Time Transparent System Status
It Began With An IdeaThe End of Software
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Our MissionCloud Computing Driver, Catalyst & Evangelist
1960’s
Mainframe
1980’s -
Client/server
Today
Enterprise Cloud
Computing
Applications…are moving To The Cloud
1960’s
Mainframe
1980’s -
Client/server
Today
Cloud Computing
Applications
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Platforms…are moving To The Cloud
1960’s
Mainframe
1980’s -
Client/server
Today
Cloud Computing
Platforms
The Cloud Computing Model...and the Multi-Tenant Imperative
Multi-Tenant
Automatic Upgrades
Pay-as-you-go
Elastic
Yefim Natis, VP, Distinguished Analyst
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No Capital Expense
No Business Disruption
Modest Operating Expense
Scales With Your Business
The Cloud Computing Model...and the Multi-Tenant Imperative
Yefim Natis, VP, Distinguished Analyst
Automatic UpgradesEvery Customer on Latest Version…Instantly
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Software
Upgrade Expense
Large Capital Expense
& High Risk
Automated Upgrades
Va
lue
Time
Cloud Computing
Average 51% ROI
within 12 Months2
53% of software projects cost
189% of original estimate1
Cloud Computing
ValueVa
lue
1 Standish Group, Chaos Report 2 Third-Party CustomerSat Research on 3,500 Salesforce.com customers, December 2008
Large Operating
Expenses
No Capital
Expenses
The Cloud Delivers……the Fastest Time-to-Value
800 subscribers live in
45 Days
26 subscribers in
4 Days
~4,000 subscribers live in
4 Months
Increased sales
30%
Increased
customer satisfaction
rating to 92%
Improved
revenue visibility to
1% variance
Rapid
Implementation
Fast Business
Results
Customers Succeed Immediately…in The Cloud
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ENTERPRISE
MID-MARKET
SMALL BUSINESS
The Cloud Serves Companies of Every Size…industry, geography
But, is Cloud Computing secure?Can I trust my data to The Cloud?
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Is Cloud Computing Secure?Can I trust my data will be protected in The Cloud?
Security concerns associated with cloud
computing is just a perception, and will
go away with time.
Diptarup Chakraborti
Principal Research Analyst
June 2009
“
”
You can ask us…You can ask us… Or, some of our customers…Or, some of our customers…
Application Security• ISO 27001
• SSL encryption
• Identity confirmation
• SAS 70 Type II; SysTrust certified
Network Security• Fault tolerant, multi-layered firewall
• Intrusion detection
• 3rd party assessments
Facility Security• 24 x 365 security
• Biometric readers
• Silent alarms
• CCTV
• Motion detection
Complete TransparencyReal-Time Performance Monitoring
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What Are Organizations Looking For?Grow Their Business. Not Their Costs.
How can I…
1. Generate more leads?
2. Improve my sales effectiveness?
3. Better manage my existing customers?
4. Make my employees more productive?
5. Get better visibility of my business?
Grow My Business. Not My Costs.Traditional Software Model Not Designed For SMEs
Expensive
Hardware & Software
Costly ImplementationsAnd Training
Too Much
Time
Complex And
Difficult to Maintain
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Average Improvements of 3,500+ Salesforce Customers Surveyed by Market Tools, Inc.,
December 2008
Companies Are Wildly Successful In The CloudJust Plug-In and Succeed
The Sales CloudJust Plug-In & Succeed
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Indian Customer SuccessCvent Manages Worldwide Customer Database in Real-Time
The arguments for cloud computing are so
compelling, we saw little reason for looking
into alternatives – here we have a great means for
sharing information globally in real-time, which in our
view is a must for any fast pace business that wants to
stay ahead of the competition.
Each team has its own customised dashboards displaying real-time stats on targets, performance and
revenues etc.
We refer to our field representatives as ‘road
warriors’. Equipping them with access to in house
applications on the road is a great way to empower
them and help them to maximise the use of their
time.
“
”
“
”
Anuj Sehgal
Manager Sales Operations
Cvent
The Service CloudJust Plug-In & Succeed
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Unlock The Potential of India’s Developer CommunityWhere are the globally recognised software brands from India?
A Marketplace For Cloud AppsFrom Idea to Success with minimal capital investment
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Days/Weeks
to Build
Build
App
Months/
Years to
Build
time
The Fastest Way To Build AppsCloud Computing Platform
Buy
Servers
Build
DatacentreBuild
Security
Build
Analytics
Build
Search
Build
Workflow
Build
Sharing
Deploy
MobileGlobalise Build
App
Why are CIOs adopting Force.com?
TCO Advantage: Half the Cost
No up-front capital expenditure
No upgrade or maintenance costs
Savings increase with the number of apps built
“Yes, you read that right: 80% reduction in
development effort with Force.com. Wow!”
- Independent 2008 research study comparing Force.com to Java development
Speed Advantage: Five Times Faster
Faster to develop
Faster to deploy
Faster to change
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BillingBillingERP/AccountingERP/AccountingShipping & DistributionShipping & Distribution
Franchise ManagementFranchise ManagementHuman ResourcesHuman Resources
Franchise
Management
60 days
Franchise & Training
Management
Less than 6 months
IT IT Governance, Governance,
Project Project Mgmt.Mgmt.
IT Governance and
Change Control
Built in 6 weeks
Product Management
Less than 10 Weeks
Recruiting &
Training Application
Less than 6 months
Performance &
Time Off
Less than 5 weeks
Custom Billing
Application
Less than 6 weeks
Quoting, Licensing &
Billing
Less than 10 weeks
Enterprise Accounting
Application
Built in 6 months
Custom ERP and
Shipping System
Built in 7 months
Sample Management
Less than 6 months
Distribution & Shipping
Less than 3 months
The Cloud Crowd120,000+ Apps & Counting
Extend Success in The Cloud800+ Applications available on The AppExchange
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What’s Next?How can you experience Cloud Computing?
• Nothing to Download or Install
• Just Plug In & Succeed
• Full Production (5 users)
• All features and capabilities that
1,600+ financial services firms rely
on to strengthen their customer
relationships.
• A ‘guided’ trial
