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Anatomy of a Startup Ecosystem And some thoughts on how to roll your own. Date: March 24, 2012 Event: MadeByFew Conference Author: Kristian Andersen | @KristianIndy

Anatomy of a Startup Ecosystem

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Anatomy of a startup community. 10 critical components of a vibrant startup scene.

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Page 1: Anatomy of a Startup Ecosystem

Anatomy of aStartup EcosystemAnd some thoughts on how to roll your own.

Date: March 24, 2012

Event: MadeByFew Conference

Author: Kristian Andersen | @KristianIndy

Page 2: Anatomy of a Startup Ecosystem

My name is Kristian. I’m a #designer, #founder, and #investor. I love #startups and the people that start them.

Page 3: Anatomy of a Startup Ecosystem

The Stack

Page 4: Anatomy of a Startup Ecosystem

StartupEcosystem

Entrepreneurs & Leaders

Community

Talent

Terroir

Corporate Patrons

Mentors

Services & Support

Access to Capital

Spaces & Places

Communication Platforms

Page 5: Anatomy of a Startup Ecosystem

Entrepreneurs & LeadersFolks with vision and thick skin, who will lead the charge

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✚ Group of committed leaders

✚ Heavily biased toward action

✚ combination of young bucks & elder statesmen

✚ focused on a very long view

Page 6: Anatomy of a Startup Ecosystem

CommunitySometimes you wanna go where everybody knows your name.

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✚ Be findable

✚ pursue diversity // Expand network

✚ formalize the sharing of ideas

✚ Get the uninitiated & first timers on board

✚ Stage a variety of regular events

✚ Commit to supporting other startups // Be a customer

Page 7: Anatomy of a Startup Ecosystem

TalentIt all starts with talent. Ideas are cheap –  execution rules.

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✚ Focus on net talent gain

✚ A.B.R. (Always be recruiting)

✚ Higher education’S role must evolve

✚ states should have talent czar’s

✚ communities need loyalty programs

✚ resist homogeneity

Page 8: Anatomy of a Startup Ecosystem

TerroirIf you’re trying to be cool... you’ll always be on the wrong side of cool.

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✚ identify the points of difference // unfair advantages

✚ embrace what is unique & indigenous to the area

✚ Develop an “insider language”

✚ stop apologizing

Page 9: Anatomy of a Startup Ecosystem

Corporate PatronsEverybody needs a sugar daddy.

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✚ understand the business community’s family tree

✚ provide early revenue & serve as reference customers

✚ source for mentors

✚ become talent trading partners

✚ provide supportive, but honest feedback

✚ Find the intrapreneurs

Page 10: Anatomy of a Startup Ecosystem

MentorsSeed the ecosystem with folks that have been there and done that.

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✚ Identify the top 10-15 in your market

✚ Startup Mentors typically come from the startup world

✚ Import what you don’t possess

✚ provide environments for them to connect

✚ always be looking to grow the fraternity

Page 11: Anatomy of a Startup Ecosystem

Services & SupportAccountants, attorneys, PR and marketing professionals, consultants, and Uncle Sam.

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✚ Clearly communicate how they can help

✚ clearly communicate what’s in it for them

✚ start spreading the love... and equity

✚ Help them help you – then make them a star

✚ Map the genome and reward loyalty

✚ educate yourself on opportunity – ignorance is no excuse

Page 12: Anatomy of a Startup Ecosystem

Access to CapitalCapital seeks the highest return coupled with the lowest risk

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✚ crisis of capital is greatly exaggerated

✚ become fluent in the language of investing

✚ always have the scene’s pitch tuned up

✚ know who is interested in what

✚ build bridges with other communities

Page 13: Anatomy of a Startup Ecosystem

Spaces & PlacesEvery community needs a home.

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✚ place is secondary to community

✚ if you build it – they might, very well, not come

✚ if they’ve come however, you should go ahead and build it

✚ place can serve as a powerful symbol of unity and momentum

✚ provides a platform for connecting & story telling

Page 14: Anatomy of a Startup Ecosystem

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Page 15: Anatomy of a Startup Ecosystem

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Page 16: Anatomy of a Startup Ecosystem

Communication PlatformsTools for telling the stories

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✚ formal communications strategy // The Big Idea

✚ Dedicated media site // e.g. – Silicon Prairie News

✚ multiple content creators // Diverse perspectives

✚ Every startup business is a publisher

✚ every startup citizen is a journalist

✚ be an educated evangelist

Page 17: Anatomy of a Startup Ecosystem

Q&A