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1 Copyright © 2011, Elsevier Inc. All rights Reserved Chapter 5 Calculating and Visualizing Network Metrics Analyzing Social Media Networks with Node Insights from a Connected World

Analyzing social media networks with NodeXL - Chapter- 05 Images

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Page 1: Analyzing social media networks with NodeXL - Chapter- 05 Images

1Copyright © 2011, Elsevier Inc. All rights Reserved

Chapter 5

Calculating and Visualizing Network Metrics

Analyzing Social Media Networks with NodeXLInsights from a Connected World

Page 2: Analyzing social media networks with NodeXL - Chapter- 05 Images

2Copyright © 2011, Elsevier Inc. All rights Reserved

FIGURE 5.1C

hapter 5

The Kite network shown with an undirected edge list and manually created layout.

Page 3: Analyzing social media networks with NodeXL - Chapter- 05 Images

3Copyright © 2011, Elsevier Inc. All rights Reserved

FIGURE 5.2C

hapter 5

TheNodeXL Graph Metrics dialog with all metrics selected.

Page 4: Analyzing social media networks with NodeXL - Chapter- 05 Images

4Copyright © 2011, Elsevier Inc. All rights Reserved

FIGURE 5.3C

hapter 5

The Kite network showing graph metrics for each vertex. Degree is mapped to size (1.5 to 6), Betweenness Centrality (50 to 100) is mapped to opacity, and Closeness Centrality is set as the tooltip.

Page 5: Analyzing social media networks with NodeXL - Chapter- 05 Images

5Copyright © 2011, Elsevier Inc. All rights Reserved

FIGURE 5.4C

hapter 5

The NodeXL Overall Metrics worksheet showing aggregate graph metrics for the Kite network and the frequency distribution of the vertex-specific metric degree.

Page 6: Analyzing social media networks with NodeXL - Chapter- 05 Images

6Copyright © 2011, Elsevier Inc. All rights Reserved

FIGURE 5.5C

hapter 5

Les Misérables character co-appearance network data sorted by edge weight from largest to smallest and visualized with the Harel-Koren Fast Multiscale layout and some hand tuning. Edge width (1 to 4) and opacity (10 to 100) both use data in the Edge Weight column using the logarithmic mapping option. Edges are a different color (maroon) to keep the vertices identifiable.

Page 7: Analyzing social media networks with NodeXL - Chapter- 05 Images

7Copyright © 2011, Elsevier Inc. All rights Reserved

FIGURE 5.6C

hapter 5

The Les Misérables network mapping Degree to vertex size (1.5 to 5), Betweenness Centrality to vertex opacity (50 to 100), and Clustering Coefficient to tooltip. Characters with signifi cant metrics are labeled. Edge width (1 to 4) and edge opacity (10 to 60) are based on a logarithmic mapping of edge weight.

Page 8: Analyzing social media networks with NodeXL - Chapter- 05 Images

8Copyright © 2011, Elsevier Inc. All rights Reserved

FIGURE 5.7C

hapter 5

Les Misérables network mapping Degree to the X axis (and size) and Betweenness Centrality to the Y axis (and opacity). Axes are shown. Edges are hidden. The scale is modified to account for Valjean’s position as an outlier.

Page 9: Analyzing social media networks with NodeXL - Chapter- 05 Images

9Copyright © 2011, Elsevier Inc. All rights Reserved

FIGURE 5.8C

hapter 5

Vertex Y Options set to a maximum of 0.4 to remove the outlier Valjean and scale the Y axis appropriately.

Page 10: Analyzing social media networks with NodeXL - Chapter- 05 Images

10Copyright © 2011, Elsevier Inc. All rights Reserved

FIGURE 5.9C

hapter 5

Selecting Graph Elements to display from the NodeXL ribbon including axes.