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The 4 Types of Content Metrics That Matteryp
Measuring how’s effectively our content is important. Content can effect visitor i i i ? b ? Cengagement. How many returning visitor? How many bounce rate? Can you
persuade other people to read what you recommend and do conversions? All of this question is related to what type of our content is.
The more similar your content to what people expect, the more time people spend on your website/blog/social media.
Created by:Created by:Mega Puji Saraswati
4 types of content metrics
Source http://www.convinceandconvert.com/content‐marketing‐2/the‐4‐types‐of‐content‐metrics‐that‐matter/
1. Consumption Metrics
From this metrics, we measure how many people consumed our content. We can use Google Analytics or Youtube insight to measure this metrics.
Key Question answered: how many page views? How many views? How many downloads?downloads?
h2. Sharing Metrics
This metrics tell us how our content success in getting people to share it with others. Usually, this metrics is described by tweet, Linkedin share, likes, y, y , , ,Google+ shares, etc. Now, we can use Google Analytic
Key Question answered: how often do your visitor share your content with th ?others?
3 Lead Generation Metrics3. Lead Generation Metrics
This metrics tell us about how effectively your content to make people do conversion after read it, like fill the form after read contents or do a call after consumed a content. In google analytics, we must add an additional code to track how many visitor download or submit the form.
Key Question answered: how many visitor that turn into conversion?
4. Sales Metrics
From this metrics, we can get a description about how many content consumed convert into real costumer. In Google Analytics, we measure it by $index. It represented the value of every content, based on how important the content p y pin drive visitor to do conversion.
Key Question answered: how important a content to make visitor do conversion?
If we have the answer to all of four question before, we can evaluate our content. Is it appropriate with our goal or not? Can your content make visitor convert intoIs it appropriate with our goal or not? Can your content make visitor convert into customer? Is it your content have a good value?
This insight make you easy to evaluate your content.
I know what my audiencemy audience
wants!!
Thank YouThank YouHappy Analyzing ☺