Analytics in the Cloud and the ROI for B2B

Analytics in the Cloud:Transform the Value Chain with Data-Driven Insights

VERONICA KIRN

JEANNINE CALANDRA

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Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

1

Today’s Topics

• Introductions

• Transformative Shifts in Analytics

– Institute for Business Value (IBV) 2014 findings

– Why does speed matter?

– How to turn data into insights?

• The Importance of Analytics in B2B Integration

– What is B2B Cloud Services?

– How Analytics are integrated into the portfolio

• B2B Services Reporting & Analytics

– Is your business at risk?

– Report, Alert, Predict

– Why transactional reporting matters

– Process Visibility

– Demo

2

Analytics: The speed advantage

Introduction: The speed advantage

Capabilities that enable an organization to consume data faster

– to move from raw data to insight-driven actions –

are now the key differentiator to creating value using data and analytics

1

2

3

4

A solid majority of organizations are now realizing a return on

their big data investments within a year

Customer centricity still dominates analytics activities, but

organizations are increasingly targeting operational challenges

Integrating digital capabilities into business processes is

transforming organizations

The value driver for big data has shifted from volume to velocity

Four transformative shifts occurred in 2014

IBM Institute for Business Value

Source: Analytics: The speed advantage, IBV, ©2014IBM3

In 2014, IBV captured over 1,000 business & IT professionals from 67 countries

About the research



Shift 1: Most organizations realized a return on their analytics investments within year 1

Return on investment period

of surveyed organizations

realize a positive return

on their analytic investments

within one year

63%

n = 913




Shift 2: Customer centricity still dominates analytics activities in addition to operations

•are using

•data and analytics

•to improve customer

acquisition

•are using

•data and analytics

•to improve customer

experience

Organizational objectives

for use of data and analytics

22%

31%





n = 1036


Source: Analytics: The speed advantage, IBV, ©2014IBM

Shift 3: Integrating digital capabilities into business processes is transforming

Create agility,

flexibility and

precision enabling

new growth

Change how people

connect, transact and

engage with companies,

institutions and

government

7

Shift 4: The value driver for big data shifted from volume & variety to velocity & veracity


Data in many formsVariety

Data at speed Velocity

Data at scaleVolume

Data as trustworthy Veracity

4 Vs of big data2012 differentiators 2014 differentiators

Scalable / extensible

infrastructure

Scalable storage

infrastructures

enable larger

workloads

High-capacity

warehouses support

the variety of data

Data integration

topped the data

priorities of most

organizations

Agile and flexible

infrastructure

Big data landing

platform expands the

structured and

unstructured data

available for usage

Real-time analysis

processing enables ‘in

the moment’ actions

Trustworthiness is

now the top data

priority across majority

of organizations

Source "Analytics: The real-world use of big data. How innovative organizations are extracting value from uncertain data."

IBM Institute for Business Value in collaboration with the Saïd Business School, University of Oxford. October 2012.

8

Today’s Topics

• Introductions













– Demo

9

Multi-

National

Organization

Trading

Partners

Global requirements,

adaptability for change,

and sheer volume of

trading partner

transactions

Collaboration

SLAs

Reliability

Protocols

Governance

Visibility

Integration

Technologies

Data

formats

Standards

10

Increasing complexity, velocity of data and cost pressure are the issues

Reduce the time and complexity of securely

and flexibly integrating 100% of partner

communities

Seamlessly automate and extend internal

business processes to external partners

Provide visibility into actionable information

across key IT and business processes

Accelerate the ROI of B2B projects and use

their internal resources where they need them most

The Modern Solution = visibility + security

Extend a customizable

website capability to your

small business partners

Services Reporting

& Analytics

Webforms

Transform how you monitor

incoming and outgoing

B2B transactions

We can help you Modernize to the Cloud

Flexible cloud technologies

and expert services;

fully managing your

communities

File Transfer Service

Integration Services

B2B

Cloud Services

Address complex

integration challenges

of partners,

suppliers and customers

Sterling Collaboration

Network offers a Global

connection to

340,000trading entities

Secure, reliable file-based

business to business

Integration in the cloud

12

All of your B2B Integration needs on

One Global Network

Go

vern

an

ce

& A

naly

tics

Actio

na

ble

vis

ibili

ty f

or

busin

ess, o

pe

ratio

ns

and

co

mp

liance

Managed File

Transfer

Secu

rity

Co

mm

on p

erim

ete

r

se

rvic

es, p

roxy a

nd

auth

en

ticatio

n

Cloud | On-Premise | Hybrid Self-Service | Outsourced | Hybrid

Deployment Options Management Options

Security-enhanced,

reliable data transfers

connecting systems,

communities and people

Integration

Gateways

Transformation

Engines

Orchestration and

automation

for key partner

processes

Single, universal

engine for internal

and external file and

message

transformation needs

Financial Operations Orchestrate financial transactions

for real time processing

Cloud

Services

Flexible cloud

technologies and

expert services host

business communities

Today’s Topics

• Introductions













– Demo

14

Lack of visibility into B2B transactions puts businesses at risk:

• Risk of stock outages at customers

• Risk of being known as a poor supplier to customer

• Risk of shutting down assembly lines for lack of parts

• Risk of increased costs for expedited shipments

• Risk of penalties from customers

15

The solution…

• Visibility across end-to-end processes

• Allows clients to identify and correct negative

trends before they impact the business

– Obtain information on the go

– Manage business processes

• Order to Cash, Purchase to Pay, Logistics, Etc

• Automated trigger-based alerts

• Enables proactive response and mitigation

– Manage by exception

– Act on anomalies quickly

16

Your analytics and cloud strategy is your business strategy

• Pacesetters use cloud to surface insights from data. They

reimagine business models, make better decisions and serve

customers in new ways to create winning business outcomes.

Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed

802 cloud decision makers and users, spanning 13 countries and 24 industries.

2xthe revenue growth

Almost

2.5x higher gross profit

growth than peers

Nearly

Provides in-depth and thoughtful reporting capabilities at your

fingertips

• Visibility across your B2B transactions

• Configurable reports

• Customizable alerts

• Clarity of trends across your Trading Partners

Why transactional reporting matters...

Leverage flexible options for viewing data

Dive into the details

Quickly modify filters based upon your needs

• Set thresholds by Trading Partner, Document Type, Direction, Status

• Receive notifications for activity that deviates from the "norm“

• Reach out to your partners to resolve issues

Manage by exception with alerts

Monitoring supplier performance in

meeting delivery deadlines and

SLAs results in:

• Reduced costs

• Increased customer

satisfaction

• Competitive advantage

• Faster time to revenue

Brand Manager – Active Sport

Kate

Retail’s biggest problem

“I need to ensure product is stocked and

on the shelf when my customers need it.”

The first step in our analytics

continuum that begins to look into

the document business content

Rather than looking at what is

happening with a single document

or a single document type, we will

look at the interaction between

multiple documents and business partners

The power of linking documents together

Types of processes that can be modeled…

• Orders

• Purchase Order, Invoice, Acknowledgement, Ship Notice, etc.

• Logistics

• Load Tender, Bill of Lading, Shipment Status, Customs Info, etc.

• Manufacturing

• Inventory Inquiry, Product Activity, Order Status, etc.

• Warehousing

• Stock Transfer, Inventory Adjustment, Response, etc.

• Finance

• Credit Adjustment, Authorization, Invoice, Account Analysis, etc.

25

• Identify opportunities

• Monitor operations

• Spot trends

• Be alerted to exceptions and risks

• Make informed business decisions

B2B Services Reporting & Analytics will help you…

3 things you’ve learned today

B2B Services Reporting & Analytics

• Is a valuable option for B2B Services clients to add

to their current solution

• Is extremely flexible in filtering and displaying data

relevant for my role

• Is a great way to proactively manage my trading

partner relationships

IBM B2B Services Reporting & Analytics

• Is my business at risk due to a lack of

visibility?

• Do I have the tools I need to turn data into

actionable items?

• Am I keeping pace?

The 3 questions you should take away from today…

Questions?

29

Where do I learn more?

• Visit our product page for additional information.Download the solution brief, white paper, access short

videos and more:

www.ibm.com/business-services-analytics

• Watch our 20 minute Webinarhttp://www.rethinkyourcustomer.com/form/B2B-

WBR9?pid=SRC&cm_mmc=RTYC-B2B-WBR9-_-email-

_-vendorplaceholder-_-2014-12-31

http://www.ibm.com/business-services-analytics

http://www.rethinkyourcustomer.com/form/B2B-WBR9?pid=SRC&cm_mmc=RTYC-B2B-WBR9-_-email-_-vendorplaceholder-_-2014-12-31

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Reference

34

Analytics: The speed advantageWhy data-driven organizations are winning the race in today’s marketplace

35

Download the study at

ibm.biz/2014analytics

Listen to the replay of

our webinar to hear more

about the study findings

Ibm.biz/2014analyticswebcast