Analytics and Cricket World Cup 2015

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  • ScorewithData

    Experience the power of IBM Analytics applied to Indias most celebrated sport. And your brand.

    SCORE WITH DATA?

    The pitch is open.Are you ready to

  • Unique Cricket Insights powered by IBM Analyticsand Cloud capabilities for the 2015 ODI World Cup

    Score with Data

    1.2billion fans

    40

    122 Prayers in

    languages

    years of ODI WC history

    2015ODI WORLD CUP

    LOADS OF DATA TO BE ANALYSED!

    ALL THIS MEANS...

    Innings

    TossCenturies

    Strike rate

    Maidens

    Wickets

    Runs

    to make and breakRecords

    OneGame

  • Fed into Insights Engine powered by IBM Analytics

    To create compelling insights on players & team performances

    Compiled insights from social chatter around Cricket ODI World Cup

    With real-time data visualisation shared on social media on a day-to-day basis

    Triggering meaningful and relevant conversations across the country

    Insights Engine

    Data to Talk-of-the-Town

    Gathered data generated by Wisden India

  • Behind the Scenes

    Rave Technology

    Visualised the insight for fan consumption

    Impact score of a team

    and its players on

    a per match basis

    Insightsgenerated

    IMPACT INDEX engine hosted onSoftLayerCognos Adopted the

    process

    Applied the cognitive way of doing data mining, calculation and

    correlation

    1Measuring the impact of players & teams

    5 Data Points for every impact number Historical data of every ODI played since 1877

  • Behind the Scenes 2

    Cloudant Bluemix

    Crawled Twitter for specific and relevant hashtags to cover moments from the match

    Automated the process of getting tweets from Twitter and generated much talked-about moments for every match

    Core Engine developed to identify events from Twitter feed

    3,000,000 tweets processed in 10-minute intervals on an average two-match day

    Making events out of moments

    Insightsgenerated

    Most favored time for discussions on

    social media

    Most talked about topics after

    every match

  • Behind the Scenes 3

    Performed fine grained temporal analytics around events (like boundaries, sixers & wickets)

    Extracted social insights in real-time

    Text Analytics and Natural Language

    Processing

    Data Curation and Integration capabilities

    Analysing Social Media Sentiments15,000,000 social media postsper day were analysed

    Scrutinised large social content, and mimicked human cognition and learning behaviour to calculate outcomes

    Examined sentiments across different entities and identified trending topics

    Cognitive Analytics

    Social Media Analytics

    Insightsgenerated

    ...and more!

    Topbrandsbuzzing

    Topthree

    wickets

    Topthree

    batsmen

  • On Social Media

    9,100,000reach

    Software developers

    Engineers

    Senior managers

    Sales and Marketingprofessionals

    On Digital Media

    Profiling Score with DatasTop Twitter Followers:

    The final scorecardfor Score with Data

    @Sanjay_TripathySanjay Tripathy,

    SVP Marketing at HDFC LIFE

    @IrelandcricketOfficial Twitter Account of Cricket Ireland

    @HDFCLIFEHDFC Life Insurance Policy

    Lighthouse InsightsIndia Tech OnlineCricket Fresh.inBest Media Info

    In the spotlight on:

    Prominent Twitter Users who engaged with us:

    Sales and Marketingprofessionals

  • Discover thePotential ofIBM Analyticsfor Your Brand

    IBM Analytics can help businesses across industriesmake data-driven decision making to:

    Increasespeed &revenues

    Alignwith

    strategy

    Realisecost-

    efficiency

    Synchronisestrategy

    Improvequality,

    relevance &competitiveness

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