ScorewithData

Experience the power of IBM Analytics applied to India’s most celebrated sport. And your brand.

SCORE WITH DATA?

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Unique Cricket Insights powered by IBM Analyticsand Cloud capabilities for the 2015 ODI World Cup

Score with Data

1.2billion fans

40

122 Prayers in

languages

years of ODI WC history

2015ODI WORLD CUP

LOADS OF DATA TO BE ANALYSED!

ALL THIS MEANS...

Innings

TossCenturies

Strike rate

Maidens

Wickets

Runs

to make and breakRecords

OneGame

Fed into Insights Engine powered by IBM Analytics

To create compelling insights on players & team performances

Compiled insights from social chatter around Cricket ODI World Cup

With real-time data visualisation shared on social media on a day-to-day basis

Triggering meaningful and relevant conversations across the country

Insights Engine

Data to Talk-of-the-Town

Gathered data generated by Wisden India

Behind the Scenes

Rave Technology

Visualised the insight for fan consumption

Impact score of a team

and its players on

a per match basis

Insightsgenerated

IMPACT INDEX engine hosted onSoftLayerCognos Adopted the

process

Applied the cognitive way of doing data mining, calculation and

correlation

1Measuring the impact of players & teams

5 Data Points for every impact number Historical data of every ODI played since 1877

Behind the Scenes 2

Cloudant Bluemix

Crawled Twitter for specific and relevant hashtags to cover moments from the match

Automated the process of getting tweets from Twitter and generated much talked-about moments for every match

Core Engine developed to identify events from Twitter feed

3,000,000 tweets processed in 10-minute intervals on an average two-match day

Making events out of moments

Insightsgenerated

Most favored time for discussions on

social media

Most talked about topics after

every match

Behind the Scenes 3

Performed fine grained temporal analytics around events (like boundaries, sixers & wickets)

Extracted social insights in real-time

Text Analytics and Natural Language

Processing

Data Curation and Integration capabilities

Analysing Social Media Sentiments15,000,000 social media postsper day were analysed

Scrutinised large social content, and mimicked human cognition and learning behaviour to calculate outcomes

Examined sentiments across different entities and identified trending topics

Cognitive Analytics

Social Media Analytics

Insightsgenerated

...and more!

Topbrandsbuzzing

Topthree

wickets

Topthree

batsmen

On Social Media

9,100,000reach

Software developers

Engineers

Senior managers

Sales and Marketingprofessionals

On Digital Media

Profiling Score with Data’sTop Twitter Followers:

The final scorecardfor Score with Data

@Sanjay_TripathySanjay Tripathy,

SVP Marketing at HDFC LIFE

@IrelandcricketOfficial Twitter Account of Cricket Ireland

@HDFCLIFEHDFC Life Insurance Policy

Lighthouse InsightsIndia Tech OnlineCricket Fresh.inBest Media Info

In the spotlight on:

Prominent Twitter Users who engaged with us:

Sales and Marketingprofessionals

Discover thePotential ofIBM Analyticsfor Your Brand

IBM Analytics can help businesses across industriesmake data-driven decision making to:

Increasespeed &revenues

Alignwith

strategy

Realisecost-

efficiency

Synchronisestrategy

Improvequality,

relevance &competitiveness

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