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The brand new feature of Facebook which provides the semantic search results to users and works like a search engine is called Facebook Graph Search. Check out this presentation by ZealousWeb Technologies.
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An Overview of Facebook Graph Search
byZealousweb Technologies
http://www.zealousweb.net/
Facebook Graph Search:
Facebook Graph Search provides answers to users of their queries in a natural manner instead of a list of links. It extracts the answers from the big data acquired from its over 1 billion users and additional data from Microsoft Bing search engine providing user specific search results.
Intro to Facebook Graph Search:
• The feature of FGS (Facebook Graph Search) has been developed by two former Google worker named as Lars Rasmussen and Tom Stocky. It is named so to signify the social graph nature of Facebook which maps the relationship among users.
• The search algorithm of FGS is just like any other search engines. The only difference is the search feature is specified as semantic search (Searching based upon expected meaning). The search results show answers to the query match phrases rather than returning results based upon matching keywords.
Features of FGS
Graph search is able to implement as a result of its beta test and also include:
Query understanding more deeply
The search box is easy to find and use
More relevant and exact results will be shown
Like Google Maps, FGS is also very efficient to boost your business in internet world. You can expand your business and brand name by this stupendous and semantic search engine. So now here we go:
How to Optimize FGS:
There are 8 steps to optimize Facebook Graph Search.
1. Choose the Right Category
Question is why to choose the right category?
People can find your company by searching appropriate category which you have updated in your FB business page. So it is very essential to choose right category. Here are the steps to update your category.
Step-1
Go to your business page and choose as shown in image:
Step-2
2. Give Your Exact Address:
Obvious graphs or maps based upon the location of any company or business.
3. Update Your Entire Profile:
By completing your profile page properly, you can make ensure to your users or visitors about your business or company. So that your target will be completed.
3. Include Keywords:
I never mean that include your keyword means keyword stuffing. Update your about section with keywords properly and also can update your status with keywords using #tags. Your primary goal should be to communicate with users not the keyword stuffing.
4. Increase Your Likes:
Business or company with more likes and followers will tend to get better searchresults in FGS. You can increase your like by:
• By advertising your page• Running contest • Adding like icons at your website and blogs
6. Encourage People for Check-ins:
It allows people to share their locations on Facebook. Getting lots of check-ins to your company can help to improve your visibility in FGS.
7. Update Photos, Videos and Tag Friends:
• Posting photos, videos, links etc and tagging friends with your business page can enhance your ranking in FGS.
• Never forget to tag timeline covers and profile pictures
• Tag your business page with your photos and videos
• Update your profile several times in a week• Include your keywords in them as I
mentioned above (Using #tag)
8. Get A User Name in URL:
It is very very important not only for users but also for search engines. See the URL: https://www.facebook.com/zealousweb1
Having a name that match with your company or business helps your ranking in graph searches.
Conclusion:
If you know more about your Facebook fans and friends, you can easily promote your marketing endeavor. Marketers can use this awesome Facebook Graph Search feature to execute fully focused searches that will return the best, more accurate search results that can be of real use to your business.
ZealousWeb Technologies304, Abhishree Complex,Opp. Star India Bazaar,Satellite Road,Ahmedabad - 380015,Gujarat, India.
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