An introduction to social business

© 2011 IBM Corporation

The Great Mind Challenge Social business overview

Daryl Pereira - Academic Programs, ISV and Developer Relations

February 2012

© 2011 IBM Corporation22

From where did social business emerge?

TGMC Social Business


Social is not new

http://techprep.mv.cc.il.us:8082/netware/Service/html_5/LAN-CH5A.html

~ 1995



Evolution of social content

~ 2003



Is ‘social’ new?

~ now

What is social business?

© 2011 IBM Corporation6Tweet This: @LeslieBradshaw | @JESS3 | @BradshawPinot | @RWW


What is the impact on business?













Along came social networking





Social media marketing: engage with prospects

@ColeHardware









Social CRM: getting closer to customers

Harley owners trades photos, jokes, where to find hard to find parts, advice on Harley models and ownership

There are at least 7 mechanics on-call at all times.







Internal collaboration: BleedYellow

GBS use the BleedYellow platform to form global communities of employees







Social analytics: uncovering connections and value

Individual

Discover influencers

Provide recommendations

Find experts

Aggregate

Track sentiment/interest

Uncover new markets

Prove business value



What are the features of a social business?



Social Business

Nimble

Engaged

Transparent

Social Business: and yet another representation


© 2011 IBM Corporation

What the analysts say


Organizations will increase their spending on enterprise social collaboration software at a growth rate of 61% through 2016, a year in

which the market for these products will reach $6.4 billion.

- Forrester

By 2014, social networking services will replace email as the primary vehicle for interpersonal communications for 20% of the business users.

- Gartner


Key takeaways



Conclusion

Social business applies to any company in any industry

Social business is not about one platform or technology

A culture of social networking is required for social business to flourish

Risk can be managed through enablement and governance


Technology

An introduction to social business