Amy Jo Martin: Humanization Leads to Social Monetization

Page 1 © 2014 Marketo, Inc.

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Attendees have a chance to receive one of a dozen copies of Amy’s bestseller “Renegades Write the Rules.” Join us on Twitter at #amyjomartin

Jason Miller Sr. Manager

Content & Social @LinkedIn Marketing

Solutions

Moderator


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Today’s Moderator

Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts.


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Today’s Presenter

Amy Jo Martin, author of New York Times Bestseller Renegades Write the Rules, founded Digital Royalty five years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.

© Digital Royalty Inc. 2014

@AmyJoMartin





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The “Project”



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You’re invited to Vegas!








Digital Royalty empowers brands to be human and inspire personal connections

to positively disrupt the world.

logos < humans

humanization = innovation


Tony Hsieh

Humanize Amplify

Monetize

Humanize








Social Communication impacts every aspect of business



That’s not the way we’ve always

done it. What if it

doesn’t work? That will take

too much time.




2012:

2017:


http://www.slideshare.net/DigitalRoyalty













Who’s Your Brand







www.DigitalRoyaltyUniversity.com

Use code: humanize


Types of Social Media Classes

• Twitter, Facebook 101 • Personal Branding • Social for HR, Legal & Operations • Social Event Activation • Social Crisis Communications • Social Customer Service • Measurement and Monetization • Community Management • Converts employees to brand ambassadors • Emerging Mediums - Instagram/Pinterest





www.DigitalRoyaltyUniversity.com

Promo Code:


#amyjomartin

Jason Miller Sr. Manager

Content & Social @Linkedin Marketing

Solutions

Moderator

Q & A Attendees have a chance to receive one of a dozen copies of Amy’s bestseller “Renegades Write the Rules.” Join us on Twitter at #amyjomartin

Technology

Amy Jo Martin: Humanization Leads to Social Monetization