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https://sellercentral.amazon.com/gp/help/help.html?ie=UTF8&itemID=200386250
What was changed on the“Prohibited Seller Activities and Actions”
Amazon’s Pattern
● Software Development has3-9 month lead time
● Change Policies where needed● Enforce policies via Seller Performance to
provide examples for developers (extra-sensitive during this time)
● Develop & Release code
Amazon Policies
● Seller Support versus Seller Performance● How are they enforced?● Communication right now is vague and
contradictory● Expect to hear about examples from the
most grievous offenses soon
Avoid False Claims
Number 1 rated bpa free green organic hypo allergenic keyword stuffed glass water bottle on Amazon!
Don’t Generate Fake Orders duh
Avoiding Review Manipulation
● Encourage Honest Reviews● Don’t filter reviewers based on Rating● Organic and Sampled reviews should be
similar
Breaking down the Super URL
ref=sr_1_2 search positionqid=1440772432 timestampsr=8-2 search positionkeywords=hacking keywords
Super URL Services change these parameters on the fly to imitate an organic Amazon search
Easy Fix for Amazon
● Check to ensure that the qid parameter search was actually performed
● Add a column that includes discount amount● More complex Machine Learning Fraud
Detection algorithms● Identify products using these tactics to issue
policy violations
Snagshout without Super URLs
After discontinuing the Super URLs in Snagshout earlier this week, we’ve continued to see products rise in search results.
Recap to Avoid Manipulation● Understand how the tools work, and make your own determination about what you
choose to use.
● Ensure star ratings from organic sales are similar to star ratings from discounted
products
● Be weary of services that only attempt to inflate sales rank
● Structure campaigns run over weeks not days to generate sales velocity
● Mix organic sales, sponsor product ads, and discounted products in your marketing
strategy
● Discontinue the use of Super URLs