Ric Dragon, CEO, DragonSearch - @ricdragonStrategy

@ricdragon

For Social Media

WHOLE SYSTEM

TACTICS

EXECUTION

WHOLE SYSTEM

TACTICS

EXECUTION

Purpose& Vision

Create Indelible

Memories

Goal

Be center to more

storytelling in social media

Objectives

Publish excellent blog

content at least six times

/ month

Increase community by 50%

Increase engagement by 100%

Increase amplification by 50%

Metrics

# of blog posts / month

# of followers

# of interactions

# of shares

# of mentions

# of comments on blog

1000

3000

Twitter Retweets

NOW

Target

DigitalEthos.org/smac

• Domestic Animals (people who love…)• Ferrets• Cats• Fish• Dogs

• Rescue Dogs• Obedience dogs• Specific Breeds

• Hounds• Toy• Sporting• Terriers

• Airedales• Airedale Fanciers Club of Illinois

Competitive Analysis

Company FB Likes Avg # of comments/post

Avg # of likes / post

Avg # of shares / post

Ritz Carlton 453,000 24.6 2791 217.4

W Hotels 142,000 3 281.2 2.6

Four Seasons 193,000 76.6 1548.4 73.8

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

WHOLE SYSTEM

TACTICS

EXECUTION

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

The Big Five Approaches to Social Media

WHOLE SYSTEM

TACTICS

EXECUTION

Resources Available

Twitter: @dragonsearch

Twitter: @dragonsearch

Twitter: @dragonsearch

Twitter: @dragonsearch

Twitter: @dragonsearch

Twitter: @dragonsearch

Ric Dragon, DragonSearchdragon@dragonsearch.net | http://drsr.ch/workshops Twitter: @ricdragon

Mahalo!