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MARSHALL SPONDERWEBMETRICSGURU INC
BARUCH COLEGE RUTGERS UNIVERSIT Y
FITMAY 8 2014
Evaluating Media Effectiveness
Key focus Areas
bull Use Analytics to better understand the use of Paid Owned
Earned Converged and Programmatic Media
bull How to better leverage Google+ and who is succeeding at
this (and why)
bull Using Analytics to understand what online content is
likely to be more shareable (and viral)
Teach
Rutgers University httpwwwmasongrossrutgerseducontentmarshall
Baruch College httpwwwbaruchcunyedudirectorydetailjspoid=204506620
FIT httpsepayfitnyceduC20737_ustoreswebproduct_detailjspPRODUCTID=3706ampSINGLESTORE=true
Write
CMSWire httpwwwcmswirecomauthormarshall-sponder
ClickZ httpwwwclickzcomauthorprofile2854marshall-sponder
Blog httpwebmetricsgurucom
Book
httpwwwamazoncomSocial-Media-Analytics-
Effective-
Interpretingdp0071824499ref=reader_auth_dp
About Me
Which companies are successful with Paid Vs Earned vs Owned Media is hard to conclusively answer
But we can determine overall percentages of spend when information is available
F1000 Earned and Owned Media spend is growing while Paid Media is contracting
httpwwwhugeinccomideasreportbrands-as-publishers (pretty much everyone is now a publisher)
F1000
Converged Media professionals are more specialized in their focus
Source LinkedIn Query
Which business
sectors are focusing the most
attention to Converged
Media and the
learnings that come
from it
Which business sectors are focusing the most attention to Converged Media and the learnings that come from it
Source LinkedIn Query covering 12889 accounts (with duplications)
Focusing on Converged Media makes sense because Customer Journey is non-linear
Ibmcom
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Key focus Areas
bull Use Analytics to better understand the use of Paid Owned
Earned Converged and Programmatic Media
bull How to better leverage Google+ and who is succeeding at
this (and why)
bull Using Analytics to understand what online content is
likely to be more shareable (and viral)
Teach
Rutgers University httpwwwmasongrossrutgerseducontentmarshall
Baruch College httpwwwbaruchcunyedudirectorydetailjspoid=204506620
FIT httpsepayfitnyceduC20737_ustoreswebproduct_detailjspPRODUCTID=3706ampSINGLESTORE=true
Write
CMSWire httpwwwcmswirecomauthormarshall-sponder
ClickZ httpwwwclickzcomauthorprofile2854marshall-sponder
Blog httpwebmetricsgurucom
Book
httpwwwamazoncomSocial-Media-Analytics-
Effective-
Interpretingdp0071824499ref=reader_auth_dp
About Me
Which companies are successful with Paid Vs Earned vs Owned Media is hard to conclusively answer
But we can determine overall percentages of spend when information is available
F1000 Earned and Owned Media spend is growing while Paid Media is contracting
httpwwwhugeinccomideasreportbrands-as-publishers (pretty much everyone is now a publisher)
F1000
Converged Media professionals are more specialized in their focus
Source LinkedIn Query
Which business
sectors are focusing the most
attention to Converged
Media and the
learnings that come
from it
Which business sectors are focusing the most attention to Converged Media and the learnings that come from it
Source LinkedIn Query covering 12889 accounts (with duplications)
Focusing on Converged Media makes sense because Customer Journey is non-linear
Ibmcom
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Teach
Rutgers University httpwwwmasongrossrutgerseducontentmarshall
Baruch College httpwwwbaruchcunyedudirectorydetailjspoid=204506620
FIT httpsepayfitnyceduC20737_ustoreswebproduct_detailjspPRODUCTID=3706ampSINGLESTORE=true
Write
CMSWire httpwwwcmswirecomauthormarshall-sponder
ClickZ httpwwwclickzcomauthorprofile2854marshall-sponder
Blog httpwebmetricsgurucom
Book
httpwwwamazoncomSocial-Media-Analytics-
Effective-
Interpretingdp0071824499ref=reader_auth_dp
About Me
Which companies are successful with Paid Vs Earned vs Owned Media is hard to conclusively answer
But we can determine overall percentages of spend when information is available
F1000 Earned and Owned Media spend is growing while Paid Media is contracting
httpwwwhugeinccomideasreportbrands-as-publishers (pretty much everyone is now a publisher)
F1000
Converged Media professionals are more specialized in their focus
Source LinkedIn Query
Which business
sectors are focusing the most
attention to Converged
Media and the
learnings that come
from it
Which business sectors are focusing the most attention to Converged Media and the learnings that come from it
Source LinkedIn Query covering 12889 accounts (with duplications)
Focusing on Converged Media makes sense because Customer Journey is non-linear
Ibmcom
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Which companies are successful with Paid Vs Earned vs Owned Media is hard to conclusively answer
But we can determine overall percentages of spend when information is available
F1000 Earned and Owned Media spend is growing while Paid Media is contracting
httpwwwhugeinccomideasreportbrands-as-publishers (pretty much everyone is now a publisher)
F1000
Converged Media professionals are more specialized in their focus
Source LinkedIn Query
Which business
sectors are focusing the most
attention to Converged
Media and the
learnings that come
from it
Which business sectors are focusing the most attention to Converged Media and the learnings that come from it
Source LinkedIn Query covering 12889 accounts (with duplications)
Focusing on Converged Media makes sense because Customer Journey is non-linear
Ibmcom
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
F1000 Earned and Owned Media spend is growing while Paid Media is contracting
httpwwwhugeinccomideasreportbrands-as-publishers (pretty much everyone is now a publisher)
F1000
Converged Media professionals are more specialized in their focus
Source LinkedIn Query
Which business
sectors are focusing the most
attention to Converged
Media and the
learnings that come
from it
Which business sectors are focusing the most attention to Converged Media and the learnings that come from it
Source LinkedIn Query covering 12889 accounts (with duplications)
Focusing on Converged Media makes sense because Customer Journey is non-linear
Ibmcom
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
F1000
Converged Media professionals are more specialized in their focus
Source LinkedIn Query
Which business
sectors are focusing the most
attention to Converged
Media and the
learnings that come
from it
Which business sectors are focusing the most attention to Converged Media and the learnings that come from it
Source LinkedIn Query covering 12889 accounts (with duplications)
Focusing on Converged Media makes sense because Customer Journey is non-linear
Ibmcom
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Which business
sectors are focusing the most
attention to Converged
Media and the
learnings that come
from it
Which business sectors are focusing the most attention to Converged Media and the learnings that come from it
Source LinkedIn Query covering 12889 accounts (with duplications)
Focusing on Converged Media makes sense because Customer Journey is non-linear
Ibmcom
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Which business sectors are focusing the most attention to Converged Media and the learnings that come from it
Source LinkedIn Query covering 12889 accounts (with duplications)
Focusing on Converged Media makes sense because Customer Journey is non-linear
Ibmcom
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Focusing on Converged Media makes sense because Customer Journey is non-linear
Ibmcom
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
DEVICES MATTER TOO
Source comScore Device Essentials Monday 21st January 2013
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Defining Owned Paid and Earned Media along with the opportunity to Converge
httpthenextmediacoconverged-
media-is-imperative-to-your-
content-strategy
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Deploying Owned Paid and Earned Media into Converged Media
httpwwwtitan-seocomNewsArticlestrifectahtml
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
All About Earned Media
httpwwwviralgainscom201402earned-media-breakdown
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Earned Media builds trust for Brands like nothing else
httpsintelligencebusine
ssinsidercomearned-
media-on-social-beyond-
the-hype-2013-7
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Ellenrsquos Selfie was
purported to be
worth 1 Billion
dollars of
ldquoearned mediardquo
to Samsung an
Academy Awards
2014 Sponsor
httpwwwodwyerprcomsto
rypublic22202014-04-
09samsung-won-1b-earned-
media-from-ellens-selfiehtml
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
What Earned Media Goals do Marketers value the most
httpsintelligencebusines
sinsidercomearned-media-
on-social-beyond-the-hype-
2013-7
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
All About Owned Media
httpsdigitalfireflymarketingcomwhat-owned-media
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Owned Media
httpwwwnohaagencycomsocial-pipes
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo
httpallfacebook
comwhats-in-your-
kors_b120225
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
The value to a company of its ldquoownedrdquo media channels cannot be overstated
the Public Broadcasting System
(PBS) noted that when the
organization wanted to announce
news it simply posted the story to
its Facebook LinkedIn and Pintere
st pages and
its Twitter andInstagram feeds
plus one or two others This
approach is in stark contrast to an
organizationrsquos long-held reliance
on journalists to interpret then
share the story with their media
outletrsquos respective readers
viewers and visitors
httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
All about Paid Media
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Paid Media is increasingly the main way Brands extend their reach esp in Social Media
httpsintelligencebusinessi
nsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Paid media should be used strategically during the lifecycle of your Social campaign
Source httpwwwimediaconnectioncomcontent29345asp
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Paid Media provides complete control of message and placement (for a price)
httpbadads2012blogspotco
m2012_11_01_archivehtml
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Programmatic is the future of Paid Advertising
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Retargeting and Programmaticare dominating online advertising and are its future
httpsintelligencebusin
essinsidercomfacebook-
exchange-deconstructing-
social-medias-first-ad-
exchange-2013-11
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities
httpwwwadreadycomsitecase-studies
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Programmatic is seen as a possible the future for many online marketing professionals
Source
John Matthews | Managing
Principal amp
Founder l Comscient Group
Inc
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Madison Avenue is becoming more like Wall Street
httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Walmarts New Cost-Cutting Target The Ad World Media
Veteran Monahan Wants Giant Retailer To Cut Waste for
Suppliers Too
Media planning today is beyond
human comprehension Mr
Monahan said There are so many
choices on where you can put your
precious investment Its a software
problem
httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-
world292436
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsundergradin
dex_htmldegreesmktght
mldigital-mrketinghtml
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall
httpzicklinbaruchcunye
duprogramsgraduatemb
amajorsindex_htmlmark
etinghtml
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Frameworks Matter
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Frameworks help to build Attribution Models in Analytics
httpthemorningsocialcom20131226social-media-unlocking-business-performance
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Using Analytics to find the right media mix of Earned Owned and Paid Medias
httpwwwtherain
maninCross_Medi
a_Attributionhtml
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Pros and Cons of Google+
httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-
businesses38317
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics
httpwwwbest-infographicscomgoogle-
for-business-infographic
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)
httpsplusgooglecom+googleplus
postsUREbXipzSct
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Google Analytics publishes Google Stats from the website associated with the Google+ Business Page
httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
The New York Times called Google+ a Ghost Town
httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
But Forester Research thinks every Marketer should be on Google+
httpwwwforrestercomTh
e+Case+For+Google+Plusfu
lltext-E-
RES113003intcmp=blogforr
link
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Sneak Peek
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Leveraging Viral Data in Social Media Analytics
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
35 of adults who post
videos online (11 of all
adult internet users)
hope to see their video
go viral- Pew Report - Pew Internet
httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Emotions are at
the root of Viral
Marketing - we do
not share what
we are not
feeling strongly
about
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY
TO BE SHARED
Positive
High Arousal Low Arousal
Hilarity Amusement
Inspiration Calmness
Astonishment Surprise
Exhilaration Happiness
Negative
High Arousal Low Arousal
Disgust Discomfort
Sadness Boredom
Shock Irritation
Anger Frustration
Shock or anger can drive shares but they are a risky bet
Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
SUCCESS HAPPENS FAST
Source Viral Video Chart 200 most shared branded videos of 2012
Days Following Launch
Social Diffusion Curve
Day 2 The Viral Peak
bull 10 of the shares occur on day 2
bull25 of shares occur in the first 3 days
bull50 of shares occur in the first 3 weeks
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a major interest as well as
the subject of a new course RutgersU
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Two reasons why
people share and
spread the word -
psychological and
Social motivations
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Unruly Psychological ResponsesNote The
classification
system above is
similar but not
identical to what
Karen Nelson-
Field uses in her
research on Viral
Marketing and in
her book on Social
Sharing
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Besides emotions
people of have
reasons for sharing
content online
what Unruly calls
ldquoSocial
Motivationsrdquo
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of
101313
httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M
The video was shared
121 times it was
viewed
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Emotive
Tracking for
VIRAL
Campaigns
using
NetBase
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Explanation
of the Brand
Passion
Index -
Will Content
Spread
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Scoring Strong Passion for a SPECIFIC EMOTION
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Scoring EMOTIONS and PASSIONINTENSITY
can be adapted to Social Campaign tracking
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Encoding
Emotions
Opens up
intriguing
possibilities
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Online
Videos
analyzed
for Passion
Intensity
Sentiment
Unruly ndash Viral Video Chart 930 ndash Top Social Videos
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Text Analytics
identifies the
main actor and
action most of the
time
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Launching Soon
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
Thank YouMarshall Sponder
CEO WebMetricsGuru INC
wwwwebmetricsgurucom
Baruch College Rutgers University FIT
WebMetricsGuru
Email Me nowseogmailcom
Facebookcom - SocialMediaForTheArts
