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Real Life Use-Cases forCapitalizing on Data & Services (and Smart Customer Engagement)
Matan Trogan,
Regional Product Management and Marketing, APAC
September 2015
LTE Asia 2015 Suntec Singapore Allot Communication
On-boarding subscribers – Smart Engagement
15
HTTP browsing
User initiated HTTP Browsing
App HTTP traffic
Unique Value of Allot SmartEngage Onboarding
16
OS
UserAppApp App App
HTTP
Device Type
Accurate identification based on User, Browser, Protocol, OS and Device Type
Precise On-Boarding
Cost Effective
Zero Service Impact
Brand Safe
Malware File Types
18
30% of blocked malware
files are JavaScript files, making it the most commonly used attack vehicle.
20% of blocked malware
files are image files that most users would not suspect ( jpg, png, gif, ico).
* Based on Allot’s big data security analytics in mobile network operator
Android Devices Are Highly Exposed To Threats
19 * Based on Allot’s big data security analytics in mobile network operator
Threat Analysis by Demographics
20
Target Profiling
?
* Based on Allot’s big data security analytics in mobile network operator
Network based Cyber Security (Services)
Security for ALL without installation Comply with Regulation
MobileCore Network
OperatorServices
Fixed Core Network
Internet
Allot Service Gateway
PCEF / TDF
NFV & SDN Ready
Online Charging Offline Charging PCRF
Always and seamlessly updated NEW REVENUE OPPORTUNITY !
Case Study: T1 Operator – Security As A Service
23
The Challenge:
The Allot Solution:
The Benefits:
• Provide a simple, accessible and effective value added service to protect all users regardless of device from internet threats and harmful content
• Allot WebSafe Family as a fully integrated service in the Allot Service Gateway to deliver SECaaS to consumers, SMBs & Enterprises
• Differentiate CSP with security services that are accessible to all
• Generate new revenue streams from SECaaS
• Enhance brand image and customer loyalty with useful and desirable services
Case Study: Network Based Security solution
24
• Blocks the malicious page
• informs about restricted access
• End user is notified
Virus
Worms
Trojans
Spyware
Adware
Rootkit
Keylogger
Phishing
Case Study: User experience and Multi Tenancy
25
User Predefined Profile Configure Content App Download Manager
• Chose between predefined filtering profiles
• Create own profile and define content to be blocked
• Configure Apps which can be downloaded
• Quiet time configuration
Case Study: Real-Life Service Take Rate
26
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Tier 1 Mobile Carrier Case StudyParental Control & Anti Malware
Actual Vs Forecast
Actual % Forecast %
500K Euro per month within 8 months !
2M Euro per month after 2 years !
Summary - Allot’s Unified Solution for Smart Engagement
Big Data Analytics – to know your subscribers, their needs and their experience.
Innovative VAS such as SECaaS to give your subscribers unique service that will protect their family and ensure them a safer internet.
Service Delivery – to propose them personalized service data plans –especially for them.
Smart Engagement capabilities to communicate the right message at the right time to the right customer.
Come meet us @ booth #39C
THANK
Find out how Allot can help YOUR business to become a leading Digital Lifestyle Provider
U
www.allot.com
Come meet us @ booth #39C