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2014 - Q1 numbers of how mobile market is doing with special focus to India market. With basic knowledge on what is a mobile app and what are the different types of apps available.
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Created by:Vaibhavi Oza
A presentation on what are the trends in Mobile Industry and special focus on India, with basic understanding on what is mobile application and difference between various types of apps.
ALL ABOUT MOBILE! – Q1 REVIEW
Global Mobile Statistics
Created and Presented by Vaibhavi Oza
Global Mobile Statistics
• Worldwide Smartphone Market Grows 28.6% Year Over Year in theFirst Quarter of 2014 – IDC
Vendors shipped a total of 281.5 million smartphones worldwide –IDC
A third of smart phones shipped in Q1 had 5"-plus displays – canalys
•
•• Samsung shipped more smartphones
Lenovo, and LG combined – IDCin Q1 2014 than Apple, Huawei,
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Top Five Smartphone Vendors, Worldwide
Shipments, and Market Share, Q1 2014(Preliminary Results, Units in Millions)
Source: IDC Worldwide Mobile Phone Tracker, April 30, 2014
Vendor1Q14
ShipmentVolumes
1Q14MarketShare
1Q13ShipmentVolumes
1Q13MarketShare
Year-Over- Year
Change
Samsung 85.0 30.2% 69.7 31.9% 22.0%
Apple 43.7 15.5% 37.4 17.1% 16.8%
Huawei 13.7 4.9% 9.3 4.3% 47.3%
Lenovo 12.9 4.6% 7.9 3.6% 63.3%
LG 12.3 4.4% 10.3 4.7% 19.4%
Others 113.9 40.5% 84.2 38.5% 35.2%
Total 281.5 100.0% 218.8 100.0% 28.6%
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Q1 2014 Smartphone OS Results: Android Dominates High Growth Developing Markets
Source: ABI Research April 30, 2014
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.
AppStoreDownloads
Paid2014
Downloads– 11K Million
Free2014
Downloads– 127K Million
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Trends To Observe In 2014Trend #1B2C – B2B MobileApplicationsMobile Apps Have Become A SignificantBusiness Channel
Trend #2SoLoMoSocial – Locational – Mobile1.5b People On Social Networks, Businesses Are Connecting With Consumers Using Them
Trend #3Industrial
Trend #4Connected WorldHome Automation And Connected Cars
AdoptionMachine / Production Line Automation
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Indian Scenario••
Smartphone sales in India jump over 200% in Q1 2014: CMR
4.5 million smartphones were shipped in India, registering a 219.4% growth year-on-year (YoY) and a 1.9% growth from the previous quarter – CMR130 Million Mobile Internet Users27 Million Rural Mobile Internet Users!In Rural India, 70% of the active internet users also access internet usingmobile phones, while 32% use internet only through mobile.
Only 4 percent Indians have Smart phones, yet ranks 5th in the World! India is considered to be one of the top ranking countries across Appstores such as Apple store, Google Play(Rank 3), Nokia (Rank 1), Slideme(Rank 1), and Mobango(Rank 1).
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Indian Mobile Handset Market
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Indian Mobile Handset Market ( Leading Players)
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Mobile Application DevelopmentBasics
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What is a Mobile Application“A wireless mobile application is defined as a software application, a
wireless service or a mobile service that can be either pushed to users’handheld wireless devices or downloaded and installed, over the air, on
these devices.”
Or Simply Put
mobile app, short for mobile application, or just app, is application software designed to run on smartphones, tablet computers and
other mobile devices.”
“A
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Types Of Mobile Application
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Native App••••
Binary executable files on the device.
Can access all API’s made available by OS vendor.SDK’s are platform-specific.Each mobile OS comes with its own unique tools and GUItoolkit.
Different tools, languages and distribution channels associated with leading mobile operating systems
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Native Apps
©2014 InfoStretch Corporation. All rights reserved.
PROS
• Easy low-level hardware access services.
• Full use of all functionalities that modern mobile devices have to offer.
• High usability.
CONS
• Code Reusability : Low
• Development & maintenance:
Time-consuming & expensive.
• Designers are required to be familiar with different UI components of each OS.
• Upgrade flexibility: Low.
• Easy access to high level mobile experience services important to personal
Hybrid Apps
•••
Combines native development with web technology.
The web app runs inside a thin wrapper native app.The wrapper native app uses the OS API’s to create anembedded HTML rendering engine which provides a bridgebetween the browser and device API’s.
• The communication between web app and native appnormally happens over JavaScript via custom built API’s.
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Hybrid Apps
CONS
• Poorer user experience as compared to native apps.
• Access to advanced device capabilities normally restricted.
PROS
• Flexibility of web apps combined with feature richness of native apps.
• Simplified deployment and immediate availability.
• Leverage existing knowledge.
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Mobile Web App
••
Use standard web technologies such as HTML 5, CSS 3 & JavaScript.
Features of HTML 5 - Advanced UI components, access to rich media types, geolocation services & offline availability.
Increasing popularity of HTML 5 in rendering engines such as WebKit. Runs on a standalone mobile web browser.
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•Installed shortcut, launched like a native app.
UI logic resides locally; makes the app responsive and accessibleoffline.
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Mobile Web App
CONS
• Limited access to OS API’s.
PROS• Multiplatform support.
• Low development cost.
• Leverage existing knowledge
Created and Presented by Vaibhavi Oza
Created and Presented by Vaibhavi Oza
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