Alfresco’s guide to

(or, how mobile is changing content management forever)

John Masters, Director of MarketingEMEA & APAC

Mobile Device Adoption

• 2007o iPhone launchedo Dismissed as unsecure and unsuitable for the enterprise

• 2010 o iPad 1, April 3 on sale. By May 3, 1M soldo 15M sold in first yearo One of 50 Best inventions in 2010 - Time Magazine

iPad Adoption

o Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010.

– USA Today

o By 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device.

– Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011

o Media tablet sales are expected to reach 208 million units by 2014

– From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011.

o 85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them.

– Gartner Infrastructure and Operations Conference, December 2010

Enterprise iPad Adoption by Industry

• Healthcare o Medtronic - 5,000 iPads to sales reps

• Financial Services o JP Morgan Chase –iPad trial o Torus (London insurance firm) - iPads replacing 1,600-page

executive packs.

• Automotive o Mercedes-Benz - 400 iPads in dealerships for sales

• Airlines o Alaska Airlines - replacing bulky flight manualso Finnair - FOC iPads in lounges, & selected flights o Malaysia Airlines iPads in a kiosk mount as self-service check-in

devices.

• Restaurant/Hospitality o Replacing paper wine lists and menus with iPad interactive

versions.

Why is it so hard to access

my corporate contentfrom my mobile device?

Angry CEO wants to dine on content

• Just wants to access hisdocuments from his iPado Access to most current information will

speed their decision making ability– Access secure content in the boardroom on

your tablet– Read the latest version online, eliminate

need to print– Remove the dependency on out of date

email attachments

Angry Lawyer wants no leaks

• Dealing with issues of data leaks and confidential documents being released to public siteso Trying to increase work flexibility

without compromising security.– Comment on contract revisions– Check key document information – Who

changed What and When– Access consistent content from your

desktop, tablet or both

Angry Sales wants fresh content, anywhere

• Trying to get the latest access to sales related docs & presoso Needs to be more responsive to the

customer.– Find and send the latest content to

your customers directly from your tablet

– Update meeting notes and documents on the road

– Share and collaborate with other team members

Angry Marketing wants up-to-date content

• Tired of watching old content getting used again since the company can’t access the latesto Needs to be able to collaborate better

with stakeholders– Always have access to the latest

marketing collateral and presentations– Instantly access key documents such as

branding guidelines, corporate presentation and campaign material

– Increase productivity with more effective collaboration between marketing teams and external agencies

Angry IT Guy wants to keep things safe

• Needs to provide access to content while adhering to security policyo Users are deploying their own solutions

to solve their mobile needs– Enable your users without loosing control– Provide secure mobile access to content – No additional funding for mobile client

access licenses or apps

What does it mean for the organisation?

• The Smart Phone and Tablet are parts of the corporate IT landscape – get used to it• But this device revolution is different

than the PC revolution:o Users will have the best technology (tablets &

smartphones) BEFORE the enterprise buys it for them… and will want to use them for work

o IT will never get their hands on the devices

What does it mean for the organisation?

• Stop worrying about securing and controlling devices…

• Start making sure you can secure and control access to your corporate content (your intellectual property)

Who owns what in this new world?

ContentDocuments

FilesWeb ContentImages/Video

DevicesTablets

Smartphones(maybe PC’s one

day?)

AppsMobile Apps

For accessing content

Corporation, Organization

End User

App Ownershipis determined by yourneed for secure access

control and content policies.

What about Applications?

• Your security needs will determine your comfort with content appso Content store vs. content viewer? Do you need your own

app?o Allowing access to other apps through open standards,

like WebDAV or CMIS?o Browser access vs. app access?o Your users will likely download content anyway (and use

DropBox or other file syncing tools) – so it’s best to enable them in the way your company would like them to use content

• Then, measure user satisfaction with your mobile content enablement strategy

Alfresco’s Approach to Mobile

• The right content to the right person on the right device• Devices controlled by users, content access controlled

by company• Apps controlled by users and/or company, depending on

security needs

PLATFORMA robust, secure

contentmanagement

platform

APPSAlfresco apps

for easy access to content &

collaboration features;

open source apps for

customization

OPEN STANDARDS

To provide app choice – WebDAV & CMIS

+ +Alfresco EnterpriseAlfresco Team

How to not be Angry

• Mobile devices are a growing part of the IT landscape – and users own them• Focus on enabling and securing your

content through your platform, protocols and/or apps – stop worrying about the devices• Future-proof through open source &

open content standards