Alex leslie etis krackow

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The impact of Over the Top players on telecoms operators. From SMS to video, telecoms operators' revenues are under threat. Should they respond by competing, blocking ... or partnering?

Text of Alex leslie etis krackow

  • 1. Billing & Revenue Management Working Group Krackow, 28 June 2013 How to compete with the OTT players and mone?ze new services Alex Leslie Publisher BillingViews
  • 2. Billing & Revenue Management Working Group Krackow, 28 June 2013 Scary Sta?s?cs Revenues down $13.9 billion in 2011 Losses of up to $54 billion by 2016 - Ovum Revenues down 40% by 2015 - STL SMS Hit By Messaging SMS
  • 3. Billing & Revenue Management Working Group Krackow, 28 June 2013 O
  • 4. Billing & Revenue Management Working Group Krackow, 28 June 2013 OTT con
  • 5. Billing & Revenue Management Working Group Krackow, 28 June 2013 Scary Sta?s?cs (2) We are entering the ZeZabyte era! - Cisco 1 ZB = 1 000 000 000 000 000 000 000 bytes 1 terabyte = 10 12 1 Petabyte = 10 15 1 Exabyte = 10 18 1 Zetabyte = 10 21
  • 6. Billing & Revenue Management Working Group Krackow, 28 June 2013 Scary Sta?s?cs (2) Global IP trac to reach 1 zetabyte by 2015 Trac will grow at 23 percent p.a. thru 2017 Busy hour Internet trac increased 41 percent in 2012 Busy hour trac in 2017 will be 865 Tbps the equivalent of 720 million people streaming an HD video simultaneously Video trac will be 69 percent by 2017 Cisco Visual Networking Index
  • 7. Billing & Revenue Management Working Group Krackow, 28 June 2013 Which is a bit OTT
  • 8. Billing & Revenue Management Working Group Krackow, 28 June 2013 Mind you.
  • 9. Billing & Revenue Management Working Group Krackow, 28 June 2013 The Scariest Sta?s?c Is that operators get virtually none of the value and therefore the revenue (and the OTT players are beginning to charge) At the moment
  • 10. Billing & Revenue Management Working Group Krackow, 28 June 2013 The Solu?on? Ignore Block Compete Partner ?
  • 11. Billing & Revenue Management Working Group Krackow, 28 June 2013 The Solu?on? Ignore Block Compete Partner
  • 12. Billing & Revenue Management Working Group Krackow, 28 June 2013 Compete? RCS/Joyn
  • 13. Billing & Revenue Management Working Group Krackow, 28 June 2013 The Solu?on? Ignore Block Compete ?? Partner?
  • 14. Billing & Revenue Management Working Group Krackow, 28 June 2013 Rumours of SMSs death greatly exaggerated Cri?cal communica?ons channel for operators Crucial part of Direct Operator Billing (mobile payments will be worth $617 billion by 2017 Gartner) Big Brands are moving to precision marke?ng Texts are personal, reliable, global The Death of SMS
  • 15. Billing & Revenue Management Working Group Krackow, 28 June 2013 And (oddly) voice in a world of data? Quality will become a dieren?ator Skype challenged operators to open a dialogue with them at TM Forum Management World The Death of SMS
  • 16. Billing & Revenue Management Working Group Krackow, 28 June 2013 Apps, search, social? Help merchants avoid the Apple Tax Help customers go social Help customers buy stu DOB Survey
  • 17. Billing & Revenue Management Working Group Krackow, 28 June 2013 Video - nasty? Partner for proper QoS Customers will not blame operators Use data to serve adverts
  • 18. Billing & Revenue Management Working Group Krackow, 28 June 2013 Tools or Weapons? Data (Big, but Beau?ful) Billing rela?onship (Trust is key) Reach
  • 19. Billing & Revenue Management Working Group Krackow, 28 June 2013 CONCLUSION OTT players as partners Change thinking to Internet Real ?me mentality
  • 20. Billing & Revenue Management Working Group Krackow, 28 June 2013 Thank You Alex Leslie alex@billingviews.com www.billingviews.com