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Going beyond Facebook: Social Collaboration Tools to Kickstart your first job David Strom [email protected] http://strominator.com (310) 857-6867 St. Louis, MO

AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

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This was given at the national student AITP conference in St. Louis in March 2010, and shows how you can use collaboration tools, social networks, and even good ol' email to help you spread the word and get your first job.

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Page 1: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

David [email protected]://strominator.com(310) 857-6867St. Louis, MO

Page 2: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

Page 3: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

How to setup your own Internet domain name

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http://strominator.com (c) David Strom 2010

It is the brave new world

• New technologies and tools

• Not just about having a Web site

• Or an email list

• Or a FaceTwitLinkSpace account

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http://strominator.com (c) David Strom 2010

You still need to start with a blog

• No programming required

• Easy to make frequent updates

• Easy to quickly change the appearance of your pages

• Automatic posting of your content to Google’s search index

Page 6: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

Blog choices

Wordpress.com

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Linking your social networks together

Page 8: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

Page 9: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

Page 18: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

Key Twitter To-dos

• Follow the right people in your industry

• Don’t get too caught up in tweeting your every movement

• Look at what businesses are doing with it

• Use it to start conversations with people you want to get to know

Page 19: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

How not to use Twitter!

Page 27: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

How to identify yourself vs. your company

Page 28: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

New tools to complement Twitter

• Slideshare

• Yammer

• Ping.fm

• Buzzable

• Twhirl

• Twitterific for iPhone

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

Yammer

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http://strominator.com (c) David Strom 2010

Ping.fm

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

Set up a mailing list to send out regular information to your clients

• Free: Yahoo Groups

• Cheap: Mailman on EMWD.com ($4/mo)

• Expensive: ConstantContact.com ($30/mo and up)

Page 37: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

Yahoo

Page 38: AITP: Going beyond Facebook: Social Collaboration Tools to Kickstart your first job

http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

Mailman

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

Constant Contact

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

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http://strominator.com (c) David Strom 2010

Remember: you are your own brand!

• Get your name out there

• Be a continual source of content

• Become an authority in some narrow niche

• Don’t just send resumes into the beyond

• Create opportunities for conversations

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Questions?

David Strom

[email protected]

http://webinformant.tv

(310) 857-6867