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Agrobusiness innovations- Designed for Diffusion

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Presented at 2nd Global Agri-Business Incubation Conference (NIABI 2012), Delhi, 7th Feb 2012

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Page 1: Agrobusiness innovations- Designed for Diffusion

Agrobusiness Innovations: Designed for Diffusion

A.S.Rao

http://www.indiainvents.blogspot.in/

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Page 2: Agrobusiness innovations- Designed for Diffusion

cusp theory

• Many new ideas are not contained in a logical sequence from the starting point of the problem. The transition from one to another is discontinuous and cannot be stopped at, in an intermediate position. The initial orientation cannot be predicted. It is like speed Vs torque curve of an induction motor. The curve turns back on itself at the pull-out torque.

• Generalised models of these types of discontinuities are named `catastrophe theory’ by Professor Rene Thorn of the Sorbonne.

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Page 4: Agrobusiness innovations- Designed for Diffusion

Further reading

• `Rising Creative Class in India’ 2007

• http://ssrn.com/abstract=1156012

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Design for Diffusion

• Open architecture- Android

• Managed network - windows

• Common supply of critical parts-Microprocessor

• Shared supply of sub-assemblies- Engine & gearbox of cars

• Common standards

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Page 6: Agrobusiness innovations- Designed for Diffusion

Agrobusiness innovations

• Local solutions remaining local

• Large variety, manufactured in small lots,

• Design competition to redesign for diffusion???

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Thank you

Contact: [email protected], 8886711154

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