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What do you mean when you say “leadership”?
Jason YipAgile Coach, Spotify
[email protected], @jchyip
Begin TL;DR
When people say “leadership”, they are typically oversimplifying a multifaceted set of problems we are dealing with in product delivery.
Product Direction
Design Direction
Technology Direction
People Direction
Product Leadership
Design Leadership
Technology Leadership
People Leadership
Product Management
Design Management
Technology Management
People Management
This is closer to what we’re dealing with.
End TL;DR
When you hear or say “leadership” it is unlikely that
everyone means the same thing.
I’m glad we all agree what “leadership” means and can now have a meaningful discussion.
If we don’t even mean the same thing by “leadership”, it’s
difficult to help each other become effective at it.
Let’s be more thoughtful about how we talk about “leadership”.
https://flic.kr/p/67troU
“Leadership” is multifaceted.
“Leadership” is multifaceted because we are solving more than one type of problem.
Groups of people trying to achieve collective outcomes encounter 3 basic problems:
Problem 1: We need to determine the right things to do.
https://flic.kr/p/5LYgFW
Problem 2: We need to agree on those things to do.(or at least accept)
https://flic.kr/p/aCsLj
Problem 3: We need to coordinate ourselves to do those things.
https://flic.kr/p/fxh1Kk
The better we are at addressing these problems, the more successful we are likely to be.
Conversely, there are multiple paths to failure.
- Right direction- Everyone aligned- Can’t coordinate
Can’t deliver
- Right direction- Not aligned- Everyone coordinated
Everyone working on multiple, unaligned things. Can’t deliver.
- Wrong direction- Everyone aligned- Everyone coordinated
Can deliver... the wrong thing. Can’t achieve desired outcomes.
Direction: Determining the correct thing to doLeadership: Influencing people to align with a directionManagement: Coordinating people and resources
Direction, not necessarily “director”Leadership, not necessarily “leader”Management, not necessarily “manager”
Product Direction
Design Direction
Technology Direction
People Direction
Product Leadership
Design Leadership
Technology Leadership
People Leadership
Product Management
Design Management
Technology Management
People Management
Let’s get more specific to product delivery.
Product Direction covers the discovery and determination of product strategies and roadmaps that will work.
Product Direction activities
Product Leadership covers the communication and inspiring of others to connect with the product strategy.
Product Leadership activities
Story telling Involvement
https://flic.kr/p/aR1iPM
Product Management covers the coordination of people and resources to facilitate product delivery.
AKA “project management”, though I prefer “delivery management” (no end point)
Product Management activities
Stand-ups, planning, kanban boards, lots of meetings etc.https://flic.kr/p/7RL28b
Product vs Design → Business outcome vs customer experience (NOTE: there are feedback loops)
Design Direction covers the discovery and determination of the target customer experience.
Design Direction activities
Design Sprints Collaborative Design
Design Leadership covers the communication of, and inspiring others to connect with, the target customer experience.
Design Leadership activities
Story telling Involvement
https://flic.kr/p/aR1iPM
Design Management covers the coordination of people and resources to engage in various design and UX activities.
https://flic.kr/p/7RL28b
Design Management activities
Stand-ups, planning, kanban boards, lots of meetings etc.
Technology Direction covers the discovery and determination of technical strategy and roadmap.
Technology Direction activities
Technical strategy Technical roadmaphttps://flic.kr/p/5Q5SS8
Technology Leadership covers the communication and inspiring of people (mainly developers) to connect with technical strategy.
Technology Leadership activities
Story telling Involvement
https://flic.kr/p/aR1iPM
Technology Management covers the coordination of people and resources to engage in various technical design activities.
https://flic.kr/p/7RL28b
Technology Management activities
Stand-ups, planning, ad-hoc design sessions, etc.
https://flic.kr/p/7RL28b
People Direction covers the discovery and determination of an individual’s career aspirations and growth.
People Leadership covers inspiring and sustaining of motivation for individuals to grow.
People Direction and Leadership activities
Job Crafting One-on-ones
People Management covers all the administrative activities associated with “direct reports”.
People Management activities
Help navigate organisational policies Approve expenses
https://flic.kr/p/7bT6dT
https://flic.kr/p/8Gi1ta
We could use some examples right about now...
ThoughtWorks custom application development
Product Direction
Design Direction
Technology Direction
People Direction
Product Leadership
Design Leadership
Technology Leadership
People Leadership
Product Management
Design Management
Technology Management
People Management
ThoughtWorks emphasis - Technology and DesignNOTE: simplified
Expectation of self-sufficiencyClients...
Spotify product delivery
Product Direction
Design Direction
Technology Direction
People Direction
Product Leadership
Design Leadership
Technology Leadership
People Leadership
Product Management
Design Management
Technology Management
People Management
Spotify emphasis - Direction, Leadership, PeopleNOTE: simplified
Autonomy...
Product Direction
Design Direction
Technology Direction
People Direction
Product Leadership
Design Leadership
Technology Leadership
People Leadership
Product Management
Design Management
Technology Management
People Management
What do you emphasise?
Begin TL;DR
When people say “leadership”, they are typically oversimplifying a multifaceted set of problems we are dealing with in product delivery.
Product Direction
Design Direction
Technology Direction
People Direction
Product Leadership
Design Leadership
Technology Leadership
People Leadership
Product Management
Design Management
Technology Management
People Management
This is closer to what we’re dealing with.
End TL;DR
First encountered Extreme Programming in 1999
Buildmaster → Principal Consultant2001 - 2015 Agile Coach since
February 2015
Jason Yip
@jchyip
https://jchyip.blogspot.com
https://medium.com/@jchyip
[email protected], [email protected]
https://www.linkedin.com/in/jasonyip
