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Product Managementwith product developed by many teams

Vaidas Adomauskas2012-03-17

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Vaidas Adomauskas

Blog: http://scrum.agile.lt

Twitter: @adomauskas

www.slideshare.net/vaidasa

www.linkedin.com/in/vaidas

www.agile.lt, #agilelietuva www.facebook.com/agilelietuvawww.slideshare.net/agilelietuva

www.agileturas.lt, #agileturaswww.agilediena.lt, #agilediena

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Nice Scrum framework…

What if you have 8 teams?..

Agenda

Context

Teams Product Owners / Managers Features Research

Summary and Q/A

Disclaimer

ContextAdform system

Just online

Everyone sees banners…

Planning

Optimization and Real Time Bidding

Reporting

Management and Planning, Reporting, BI Tools (UI)

Middleware, Databases, Data Warehouses, BI Back End

Ad Serving and Web Analytics Front End

Internet

Publisher Web Advertiser Web Search Engine

Banner

Banner

Page

Searched keywordClick Click

Impressions, clicks,

other transactionsImpressions, clicks,

other transactions

Browsing Tracking

Transactions

Text AdLanding

Page

Page

…….

IN: Request or Event OUT: Content

Agencies Publishers Creative AgenciesAdvertisers Operators Partners

Anyone in the room has

similar (complex) system?

Scrum implementation

• 1 team• 1 project

Scrum Pilot 2009-12

• > 40 people• 6 Scrum teams

Scrum Start2010-03 • > 60 people

• 9 Scrum teams• Research team

Scrum Now

TeamsHow to organize?

Feature Team

Highest value features

Less delay

Component Team

Familiar or “fast” features

Increased delay

Craig Larman, Bas Vodde - “Practices for Scaling Lean & Agile Development”, http://www.craiglarman.com/

Director

Team 1

Product Owner

Scrum Master

Team

Team 2

Product Owner

Scrum Master

Team

Team 3

Product Owner

Scrum Master

Team

Team 4

Product Owner

Scrum Master

Team

Team 5

Product Owner

Scrum Master

Team

Team 6

Product Owner

Scrum Master

TeamFeature or component teams?

Component Teams…

Good

Easy start - developers know components, not features

Testers/analysts divided to teams

Consider

How to divide components?

How to run valuable sprint reviews?

How to plan features?

Management and Planning, Reporting, BI Tools (UI)

Middleware, Databases, Data Warehouses, BI Back End

Ad Serving and Web Analytics Front End

Internet

Publisher Web Advertiser Web Search Engine

Banner

Banner

Page

Searched keywordClick Click

Impressions, clicks,

other transactionsImpressions, clicks,

other transactions

Browsing Tracking

Transactions

Text AdLanding

Page

Page

…….

IN: Request or Event OUT: Content

Agencies Publishers Creative AgenciesAdvertisers Operators Partners

Optimization Back End

Team

Team

Team

Team Team

Team

Team

Team

Team

Director

Program X Development Manager

Team 1

Product Owner

Scrum Master

Team

Team 2

Product Owner

Scrum Master

Team

Team 3

Product Owner

Scrum Master

Team

Team 4

Product Owner

Scrum Master

Team

Program YDevelopment Manager

Team 5

Product Owner

Scrum Master

Team

Team 6

Product Owner

Scrum Master

Team

Team 7

Product Owner

Scrum Master

Team

Team 8

Product Owner

Scrum Master

Team

Growing Management

Management and Planning, Reporting, BI Tools (UI)

Middleware, Databases, Data Warehouses, BI Back End

Ad Serving and Web Analytics Front End

Internet

Publisher Web Advertiser Web Search Engine

Banner

Banner

Page

Searched keywordClick Click

Impressions, clicks,

other transactionsImpressions, clicks,

other transactions

Browsing Tracking

Transactions

Text AdLanding

Page

Page

…….

IN: Request or Event OUT: Content

Agencies Publishers Creative AgenciesAdvertisers Operators Partners

Optimization Back End

Team

Team

Team

Team Team

Team

Team

Team

TeamWhat might go wrong here?

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Conway's law

...organizations which design systems ... are constrained to produce

designs which are copies of the communication structures of these organizations.

The structure of a software system reflects the structure of the organization that built it.http://en.wikipedia.org/wiki/Conway%27s_law

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Adform Examples

Miss use Team x builds internal API Team y gets the same data from DB directly

“What if their service is down?!..”

Sub optimization Team x builds front end (bidder) Team y builds logics and storage Twice more servers are needed

“What if your service takes all CPU/RAM while running on the same server?!”

…

Management and Planning, Reporting, BI Tools (UI)

Middleware, Databases, Data Warehouses, BI Back End

Ad Serving and Web Analytics Front End

Internet

Publisher Web Advertiser Web Search Engine

Banner

Banner

Page

Searched keywordClick Click

Impressions, clicks,

other transactionsImpressions, clicks,

other transactions

Browsing Tracking

Transactions

Text AdLanding

Page

Page

…….

IN: Request or Event OUT: Content

Agencies Publishers Creative AgenciesAdvertisers Operators Partners

Optimization Back End

Team

Team

Team

Team Team

Team

Team

Team

Team

Management and Planning, Reporting, BI Tools (UI)

Middleware, Databases, Data Warehouses, BI Back End

Ad Serving and Web Analytics Front End

Internet

Publisher Web Advertiser Web Search Engine

Banner

Banner

Page

Searched keywordClick Click

Impressions, clicks,

other transactionsImpressions, clicks,

other transactions

Browsing Tracking

Transactions

Text AdLanding

Page

Page

…….

IN: Request or Event OUT: Content

Agencies Publishers Creative AgenciesAdvertisers Operators Partners

Real Time Bidding and Optimization

Back End

Team

Team

Team

Team Team

Team

Team

Team

Team

Start with component teams

Refactor teams before

refactoring code*

*Ray Valdes http://blogs.gartner.com/ray_valdes/2008/09/19/organizational-structure-vs-product-architecture-which-one-wins/

Product Owners / Managers

How to start?

Director

Team 1

Product Owner

Scrum Master

Team

Team 2

Product Owner

Scrum Master

Team

Team 3

Product Owner

Scrum Master

Team

Team 4

Product Owner

Scrum Master

Team

Team 5

Product Owner

Scrum Master

Team

Team 6

Product Owner

Scrum Master

Team

Where did POs come from

(directors, sales, marketing)?

POs from development…

Good

Easy start System Analyst – Product

Owner Project Manager – Scrum

Master

Easy synchronization

Knows domain/people

Consider

Choose people, not their titles

No real ROI decisions

No direct contact with customers

Birth of Product Areas

Director – Project Management

Director – Product Area 1

Product Owner W

Product Owner Z

…

Director – Product Area 2

Product Owner X

…

…

… and PM department

Director

Program X Development

Manager

Team 1

Product Owner

Scrum Master

Team

Team 2

Product Owner

Scrum Master

Team

Team 3

Product Owner

Scrum Master

Team

Team 4

Product Owner

Scrum Master

Team

Program Y Development Manager

Team 5

Product Owner

Scrum Master

Team

Team 6

Product Owner

Scrum Master

Team

Team 7

Product Owner

Scrum Master

Team

Team 8

Product Owner

Scrum Master

Team

Director - Product Management

Education 1 CSPO in 2010 7 CSPOs in 2011 PMs trainings

Start

Now

Start with PM from development

Create new (or educate existing)

PM department

FeaturesHow to plan?

Video cube – new event (e.g. banner turn) Planning – set in UI Banner –

handle event and pass it Serving –

accept and record Warehouse –

store and attribute Reporting – add to report (create new)

How to plan/execute this?

Feature with few teams Plan:

Reality:

Feature with few teams

What works: Assign clear “main (feature)” PM (PO) Main PM drives this process

Cross-functional “teams of teams”!

ResearchHow to fit?

Director

Team 1

Product Owner

Scrum Master

Team

Team 2

Product Owner

Scrum Master

Team

Team 3

Product Owner

Scrum Master

Team

Team 4

Product Owner

Scrum Master

Team

Team 5

Product Owner

Scrum Master

Team

Team 6

Product Owner

Scrum Master

Team

Scrum start

Who does research?

Director

Team 1

Product Owner

Scrum Master

Team

Team 2

Product Owner

Scrum Master

Team

Team 3

Product Owner

Scrum Master

Team

Team 4

Product Owner

Scrum Master

Team

Team 5

Product Owner

Scrum Master

Team

Team 6

Product Owner

Scrum Master

Team

Scrum start – in component team

How did it go?

Software projects

Research

http://lunar.lostgarden.com/uploaded_images/essay-DiscovertheFunEarly-ScrumComplexity-729863.jpg

Director

Program X Development

Manager

Team 1

Product Owner

Scrum Master

Team

Team 2

Product Owner

Scrum Master

Team

Team 3

Product Owner

Scrum Master

Team

Team 4

Product Owner

Scrum Master

Team

Program Y Development

Manager

Team 5

Product Owner

Scrum Master

Team

Team 6

Product Owner

Scrum Master

Team

Team 7

Product Owner

Scrum Master

Team

Team 8

Product Owner

Scrum Master

TeamResearch

(RnD)

Scrum now – in “consultants” team

Research in “consultants” team…

Good

Dedicated time to try new technologies

Review of legacy applications

Consultant like questions

Consider

Agree on research priorities (with PMs)

Involve relevant teams (form “virtual teams”)

Communicate results

Treat research differently

than development

SummaryWhat can I use from this talk?

Start with component teams

Refactor teams before refactoring code

Start with PM from development

Create new (or educate existing)

PM department

Cross-functional “teams of teams”!

Treat research differently

than development

Thank you

Vaidas Adomauskasv.adomauskas@gmail.com

http://scrum.agile.lt

Let’s Scrum!

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