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Laura Fitton, May 2007 Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Where do I upgrade
my browser?
Twitter is
Dumb!
Laura @Pistachio Fitton “Excited & geeky about where all this leads!"
@pistachio Founder (acq. By HubSpot)
Twitter for Dummies
Inbound Marketing Evangelist
A lotta Twitter
Readers
11
Your customers are relying more & more on social. 9 out of 10
9 out of 10 Internet users visited !a social networking site each month in 2010.
SOURCE: COMSCORE, FEBRUARY 2011
What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from �‘telling & selling’ �to building relationships.”
14
JIM STENGEL FORMER GLOBAL MARKETING OFFICER !FOR PROCTER & GAMBLE
“
TWEET QUOTE!
“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS
Image Credit: Fotographia Guerilla
TWEET EBOOK!
Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “
Image Credit:"lhalstead"
35
Be generous.
• THE MORE YOU GIVE, THE MORE YOU GET
• BUILD TRUST, CREDIBILITY, & GOODWILL
• INCREASE # OF PAGES & INBOUND LINKS
36
Make !stuff !people !want. • EDUCATIONAL EBOOKS • HOW-TO VIDEOS • ONLINE CALCULATORS • PLANNING TOOLS • ANSWERS TO COMMON QUESTIONS
37
Be helpful.
Helpful Relevant Remarkable Frequent
ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
37
Twitter for AOC: NOW, YOU
• See how YOU’RE doing… http://grader.com
• Try Social Inbox: http://bit.ly/trySI
Next Steps?
q Grade YOUR Marketing.http://Grader.com
q Get FREE marketing help. http://Blog.HubSpot.com
q Try Social Inbox.
http://bit.ly/trySI
q Learn more about us www.HubSpot.com
Laura Fitton, Inbound Marketing Evangelist @pistachio | [email protected]
For the love of marketing.