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AGENCIES AND INNOVATION: FOCUS ON THE GOOD IDEAS
Anjali Ramachandran @anjali28 PHD UK @phd_uk
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Dawn of civilisation 2003 2010
Amount of data produced per yearE
xaby
tes
Source: Google Think Quarterly - The Data Issue
“We used to be calorie poor and now the problem is obesity. We used to be data poor, now the problem is data obesity.”
Source: Sasser & Koslow (2005), Rethinking creativity and innovation in advertising agencies
Step out of the agency bubble
PROOF in Education: A story of process innovation
Source: Akshara Foundation (2009), Performance Measurement in Education: The PROOF in Education Initiative
INNOVATION
Pre-school In-school LibraryTeachertraining
Learning partnership
SEO Social MobileClient
servicesDisplaySEO
AksharaFoundation
Agency
1. What is the context of the innovation?
PRODUCT INNOVATION
PROCESS INNOVATION
MARKETING INNOVATION
ORGANIZATIONAL INNOVATION
AGENCY (internal) CLIENT (external)
2. What is the frame of reference?
LARGE NETWORK AGENCY
MEDIUM-SIZED AGENCY
SMALL INDEPENDENT
AGENCY
“....classifying firms as “innovative firms” can be a very reductive perspective in understanding the impact of innovation. Firms can implement different types of innovations (product or process) and, for each case, the capabilities and organization required by the firm to innovate are very dissimilar and the effects on firms’ output could differ.”
Source: Faria & Lima (2009), Firm decision on innovation types: evidence on product, process and organizational innovation
Avoid innovation snobbery
“....the next time you - or a colleague - smirk at an innovation offering, please ask yourself: does that sense of superiority come from what you think significant or what customers might think important?”
Michael SchrageResearch Fellow, MIT Sloan Center for Digital Business
