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Financial Flexibility for Consumers Increased Sales for Merchants Arm Consumer Financing

Affirm charter overview March 2014

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Page 1: Affirm charter overview March 2014

Financial Flexibility for Consumers Increased Sales for Merchants

Affirm Consumer Financing

Page 2: Affirm charter overview March 2014

We’ve assembled a team with deep experience in payments, social, mobile, and security founded by CEO Max Levchin and

Chief Risk Officer Nathan Gettings.

Consumer finance is ready for change Consumer finance hasn't evolved in years. We're building smarter, simpler, and more transparent financial tools with

customer happiness as first priority.

Max was co-founder/CTO of PayPal and board member of Yahoo!,

Yelp, Evernote, and others

Nathan was co-founder & CTO of Palantir and co-founder of RoboteX

Page 3: Affirm charter overview March 2014

Affirm increases cart size by 35%

17% of sales happen with Affirm In our unassisted pilots, we’re seeing very high usage

We’re lifting carts and making merchants happy.

21% of mobile sales happen with Affirm In our unassisted pilots, we’re seeing very high mobile usage

Page 4: Affirm charter overview March 2014

Current •  One-time full online payment •  Financing available via credit

check system, low approval ratings (<40%); requires: DOB, full SS#, driver’s license, and financial history

•  Late payments result in high

APRs, on average 28.9%

Affirm •  Installments (3, 6, and 12 months)

and Pay Later (30, 60, 90 days)

•  Only need name, mobile phone number, e-mail, DOB, and last 4 digits of SSN

•  Late payments are known ahead

of time as a fixed dollar amount, calculated to be less than a 10% APR

Better lending through big data Affirm brings a new financing solution to an old problem.

Page 5: Affirm charter overview March 2014

Installments Split the payment, increase sales.

Installments

Make the most of customer visits. “I was going to buy two nightstands, but now I can also buy matching lamps and split the cost over the next 6 months.”

Expand the effect of sales and special events. “Six monthly payments lets me take full advantage of this weekend’s

big sale.”

Upgrade planned purchases. “I was going to get fabric, but the leather sofa is a lot better. Splitting the

cost into 6 payments gives me the ability to upgrade.”

Try a demo: http://afrm.co/inst

Page 6: Affirm charter overview March 2014

Pay Later Payment flexibility, larger orders

Installments

Purchasing power where it’s most impactful. “I’d really like those three items too, but I could use some help

until my next pay cycle.”

Consumer financing focused on the consumer. “Affirm charges no interest and only small service fees if I want

more time to pay. My credit card’s APR is really high. ”

Upgrade planned purchases. “I was going to get a smaller table, but the solid oak one is better. Having an extra 6 months to pay gives me the chance to upgrade.”

Try a demo: http://afrm.co/m

Page 7: Affirm charter overview March 2014

We’re seeking our next partners

Co-marketing budget. We want to contribute to promote the service and provide

incentives to your customers.

Onsite engineering support. We can deploy onsite engineering support to help with integration.

Special charter partner pricing. For our first 50 partners, we’re offering special, low pricing.

After a year in beta, we are seeking our next set of partners. We’d want to provide thorough support.

Page 8: Affirm charter overview March 2014

Try a Demo

Try Affirm out for yourself:

Pay Later: http://afrm.co/later

Installments: http://afrm.co/3easy

(You won’t actually be purchasing anything.)

Page 9: Affirm charter overview March 2014

How can we help you?

We’re looking for our next set of merchant partners. Can Affirm help you and your customers?

Brad Selby [email protected]

(415) 562-7065