2. What is AdWired MobileAdWired Mobile (AdWired) is a new
generation in mobile advertisement. It brings richmedia banners to
all mobile platforms with easy-to-integrate SDK.Key features: New
user interactions (click-to-call, click-to-lead); World-wide
audience; Precise targeting; New generation of banners; Easy
campaigns management; Detailed activity statistics; Anti-fraud
protection. AdWired mobile works on: iOS (iPhone/iPad), Android,
Windows Phone 7, Bada, Blackberry, mobile web
3. AdWired Demo App You can download AdWired Demo App and see
all formats by yourself right on your phone. Come play with
AdWireds interactive banners in Examples section, or have a look at
use cases. Just type adwired in AppStore search string, scan QR
code or visit this link formyour mobile device:
http://adwired.net/demoapp
4. New generation of mobile banners
5. AdWireds bannersAdWired mobile media network lets you nd and
engage the most receptive audience:smartphone and tablet users.We
have set base formats for banners to cover all your needs in
delivering advertisementmessage. Build your campaign using this
banners or invent your own, everything ispossible with
AdWired.There are 5 base formats: 1.Fullscreen Banner 2.Standard
Banner 3.Advanced Banner 4.Slim Banner; 5.Custom BannerOur banners
can: play animation (GIF, SVG or HTML); play video and audio clips
(Advanced Banner); can have transparency;Each banner have a lot of
display and interactions options.
6. User actionsApart of traditional web click-to-visit, you can
useany of available user actions: make a call; callback request; ll
form request; click to visit web site; click to install an app Send
email; Show markers on the map; Display advanced banner (mini-site
right in the app)
7. User actions examples 1. Call 2. Callback 3. Show on map 4.
Web site visit 5. Send email 6. Install an app
8. Campaigns management and statisticsTake control of your
campaigns with AdWired. You can start/stop banners, set
targetingoptions and all other things in your control panel on
www.adwired.net.We provide detailed real-time statistics, so you
can adjust your campaign parameters tomake it even more efficient.
Youll get access to your AdWired statistics, or can integrateit
with Google Analytics or DoubleClick if it suits you better.
9. Formats and banners
10. 1. Fullscreen Banner Fullscreen Banner the most effective
branding banner. This banner is one of the rst things users can see
when app starts. Its a full screen banner, so it takes all user
attention for a few seconds. Technical requirements: Scenario:
Banner starts together with application, closes as soon as app data
loaded (5-15 seconds, can be adjusted). Interactive: no
interactivity, can be combined with Advanced banner. Banner: Static
JPG/PNG le, 250Kb max. Size iPhone 2G-3GS, Android 320x460
iPhone/iPod Touch (Retina Display) 640x920 iPad 768x1004, 1024x748
Android, Windows Phone, Bada 480x760
11. 2. Standard Banner Standard Banner universal banner, mobile
industry standard size. This banner shows on the bottom of the
screen, in any app screen you want. It doesnt overlap your content,
but can be expanded to full screen with one click. Technical
requirements: Scenario: Starts in 1 second, can be closed: (1)
always shown; (2) automatic (in 3-5 seconds); (3) manually.
Interactive: Fully interactive, including Advanced banner (HTML5 +
JavaScript) Static les JPG/PNG, 100Kb max each, Animated SVG, 200Kb
max each HTML5 / CSS / JS les, 20Kb each Size Links, phone numbers
or email for interaction* iPhone 2G-3GS, Android 320x50 iPhone/iPod
Touch (Retina Display) 640x100 iPad 768x100 Android, Windows Phone,
Bada 480x100 * Web site pages should be optimized for mobile
viewing. Web pages should not contain Flash.
12. 3. Advanced Banner Advanced Banner unique interactive
possibilities. This banner can be shown when you tap on ther banner
formats, as a full screen extension. You can put videos, audios or
web forms here. It can even contatin mini-website or a simple game.
This banner can be scrolled vertically if you cant t all
information in one screen. Technical requirements Scenario: Can be
activated by user action (Standard, slim or custom banner click)
Interactive: advanced interactive, HTML5 + JavaScript, audio and
video clips, web forms. Static JPG/PNG les, 200Kb max each Animated
SVG 200Kb each HTML5 / CSS / JS les, 20Kb each Video MP4 les,
h.264, codec, 30Mb max Audio MP3, 44KHz, 192kb/s, 5 max Size Links,
phone numbers or email for interaction* iPhone 2G-3GS, Android
320xUnlimited iPhone/iPod Touch (Retina Display) 640xUnlimited iPad
768xUnlimited, 1024xUnlimited Android, Windows Phone, Bada
480xUnlimited * Web site pages should be optimized for mobile
viewing. Web pages should not contain Flash.
13. 4. Slim BannerSlim Banner the most user-friendly bannerThe
best banner for news lists, as it leaves a lot of space for yourapp
screen.This banner can be a good point to start Advanced banner
withfull details on your advertisement.Technical
requirementsScenario: Starts in 1 second, can be closed:(1) always
shown;(2) automatically (in 3-5 seconds);Interactive: no
interactiveStatic JPG/PNG le, 80Kb maxLinks, phone numbers or email
for interaction* Size iPhone 2G-3GS, Android 320x20 iPhone/iPod
Touch (Retina Display) 640x40 iPad 768x40 Android, Windows Phone,
Bada 480x40* Web site pages should be optimized for mobile viewing.
Web pages should not contain Flash.
14. 5. Custom Banner Custom Banner no limits to your
imagination Custom Banner is like a rich media in the web. It
doesnt have any limitations. No matter what it is, it can be
watches, car or a heart. This banner can show animations, play
video or audio clips, or provide new levels of user interactions
with full HTML5 support. Technical requirements Scenario: Starts in
1 second, can be closed: (1) automatically (in 3-5 seconds); (2)
manually. Interactive: Advanced interactive, including full HTML5 +
JavaScript support. Static JPG/PNG les, 200Kb max each Animated
SVG, 200Kb max each HTML5 / CSS / JS les, 20Kb each Video MP4,
h.264 codec, 30Mb max Audio MP3, 44KHz, 192kb/s, 5Mb max Links,
phone numbers or email for interaction** Size Any device Any size *
Web site pages should be optimized for mobile viewing. Web pages
should not contain Flash.
15. Targeting options
16. Targeting options - Geo targeting (ie. city/state/country)-
Location Based Advertisement (Russia & CIS only)- Frequency
targeting (ie. show banner N times per user)- Cell network
targeting (ie. AT&T/Verizon/Sprint, etc..)- OS targeting (ie.
iOS, Android..)- Mobile device vendor targeting (ie. Samsung or
Apple only)- Mobile device model targeting (ie. iPhone 4S only)-
Connection speed targeting (ie. show lightweight banners for
3Gconnection)- Applications targeting (show banners in selected
apps only)
17. About AdWired teamAdWired is developed by iD EAST, the
major player of Russian mobile development market.The technology
had been polished together with media agencies and advertisers for
twoyears before going public.iD EAST is developing mobile apps for
every moder mobile platforms: Apple iPhone; Apple iPad; Microsoft
Windows Phone; Google Android; Nokia (Symbian); RIM BlackBerry.We
can help you with your media plan, banners production and your app
promotion. Feel free to contact us: [email protected] +1 415 800
3730