truste.com/ads-eu

Many of the world’s leading brands and publishers protect the privacy of their customers with TRUSTe, including:

Adconion

Disney

Forbes

Honda

HP

IBM

MediaMind

Monster

Nike

Omnicom

ValueClick

Verizon

TRUSTed Ads, the

leading global Self-

Regulatory Programme

for Online Behavioural

Advertising (OBA), is

the first provider to

be approved by the

European Interactive

Digital Advertising

Alliance (EDAA) to serve

both the OBA Icon and

issue the Trust Seal.

Learn More:

8 out of 10 were aware of Online Behavioural

Advertising (OBA)

1 out of 2 do not like it

1 out of 3 had felt uncomfortable about targeted advertising

*Source: Harris Interactive 2012 Q2 GB Consumer Privacy Attitudes and Business Implications

TRUSTed Ads—EDAA Compliance PackageDelivering a one-stop compliance solution to protect your brand

Maximise your advertising ROI with TRUSTe by achieving reliable, scalable, and cost-effective compliance,

all built on trust through consumer choice. Recent consumer research* discovered:

Since 1 out of 2 consumers are more inclined to click on an advertisement that provided an opt-out

option, TRUSTed Ads—EDAA Compliance Package will protect your brand by ensuring that the EU Self-

Regulatory Programme for OBA is upheld.

With compliance being enforced by the national Self-Regulatory Organisations (SROs) such as the

Advertising Standards Authority in the UK, both advertisers running OBA ads, and publishers allowing

OBA ads on their websites must protect their brand with TRUSTed Ads—EDAA Compliance Package.

HOW IT WORKS — CONSUMER EXPERIENCE

FEATURES

One-Stop Compliance SolutionWith TRUSTed Ads—EDAA Compliance

Package, TRUSTe is the first provider in the

market to be both an approved OBA icon

provider and issue the Trust Seal of the EDAA.

Simple Campaign ImplementationWith sophisticated back end technology and

expert Ad Ops teams, it’s simple to integrate

and launch campaigns in just a few steps.

Compliance Reporting Pull Ad tags, create new ones, and generate

reports to demonstrate your compliance to

partners, industry bodies and regulators.

EU-Wide CoverageNo matter where your consumers are located

in the EU, Icons will translate to whichever

language the browser supports.

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ABC BankABC Bank cares about your privacy. An Ad Network delivered this personalised ad for ABC Bank based on your interests.

Set Your Ad Preferences »

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1. A lightweight ad tag embeds the industry standard Advertising Option Icon on or near an advertisement.

2. When clicked the icon launches an in-ad privacy notice that allows consumers to learn more or exercise advertising choices.

3. Consumers that follow the link to “Set Your Ad Preferences”, can opt out of behaviourally targeted advertising through the TRUSTe-powered or IAB-powered Preference Manager.

CONTACT US US: 888.878.7830 www.truste.com | EU: +44 (0) 203 626 0109 www.truste.eu

2TRUSTed Ads—EDAA Compliance Package

HOW IT WORKS — CLIENT EXPERIENCE

Step 1: Create New Advertiser ID

Step 2: Enter the Ad Tag Details

Step 3: Generate the Ad Tag

WHAT SETS US APART

One-Stop Solution for EU OBA ComplianceWith billions of daily impressions served for some

of the top brands, DSPs, networks, and publishers,

TRUSTe is both an approved icon provider and

official certification provider of the EDAA.

An Unrivalled Consumer Privacy BrandOver the past decade we’ve worked with thousands

of companies to self-regulate privacy and have

developed the #1 global privacy brand.

Scalable, Proprietary TechnologyOur platform is highly scalable and has been proven

in every ad environment. We’re constantly innovating

so we can continue to provide the most advanced,

reliable, and compliant technology to our clients.

Most Flexible, Customisable Solution We recognise one size does not fit all and we’ll work

with you on messaging, UI, and branding to develop

an OBA compliance solution for your company.