Sophia Francis

Quit smoking Phones Film Bullying Use protection Drink aware/Drink responsibly Dancing

I choose DRINK RESPONSIBLY because many people are drinking over their limit. The statistic’s for drink driving has increased immensely.

3000 people are killed or seriously injured each year in drink driving collisions.

1/6 of deaths on the road involve drivers who are over the legal limit.

http://www.drinkdrivingfacts.com/drinkdriving/drink_driving_facts.aspx

I looked at a variety of different logo’s and banners to inspire me and this one stood out the

most. This logo is colourful compared to the others I saw, which will catch the audiences

attention quicker. The way they have mixed the two different glasses together means that the audience doesn’t have to necessarily read the

logo.

The banner will be published on sites that advertise clubs and parties. For example Facebook. On Facebook users are able to create events themselves and many people who create events, or even the club promoters themselves tend to forget to advertise drinking responsibly.

http://www.facebook.com/event.php?eid=147359684341&index=1

The banner is aimed at people aged between

18-32 both male and female. It is also aimed at students because they tend to drink more than other.

I would like the banner to be 624x80.

The background will look like a road, grey with white lines in the middle.

‘Drink Responsibly’ will act as the car. It will be weaving in-between both lanes of the road and will then crash.

At the end of this project I’m hoping to have a successful banner that will display the right message for people of all ages to understand.

I would like the banner to be simple yet very affective.

To help encourage people to cut down on their drinking and stop drink driving!!!