Advancing Analytics: Generating unprecedented Business Perspective & Customer Transparency

Advancing Analytics: Generating unprecedented Business Perspective

and Customer Transparency

13 April 2023 | Slide 2

Smart Solution, Smarter Insights

In-Memory Analytical Platform

Data Discovery & Visualization

+

Solution that is enabling Everyclick to monetize data by providing cross

retail analysis


Introducing Polly Gowers, OBE


Everyclick’s insights

How we are using data to drive our businessPolly Gowers, OBE@pgowers#digitalgiving


About Give as you Live

• A new source of recurring donations generated without supporters spending additional cash

• £27m retail spend

• 42,000 shoppers

• Over 400 charities earning over £25 per shopper per year

• Over 3,000 retailers including ASOS, Amazon, Expedia, Argos and John Lewis

• High retention with 64% of 2012 shoppers having shopped in 2013

• Voted "Best Giving Platform 2013" by IOF members, Smarta 100 Business of the Year 2013 and "The Most Promising Internet Company" at Internet World 2013


The online economy continues to grow


@pgowers The affiliate marketing industry

In 2012, £814m was spent on affiliate marketing delivering over £9bn in sales


Give as you Live works with over 3,000 retailers

Donates up to 2.75% Donates up to 7.5% Donates 1% Donates up to 3% Donates 2.5% Donates up to 1.75%

Donates 1% Donates up to 6.5% Donates 2.5% Donates 1.5% Donates 2% Donates up to 1.5%

Donates 1.5% Donates 1% Donates up to 6% Donates 1% Donates 0.5% Donates up to 1.75%


How Give as you Live works





I searched for my holiday….



Cost£2,044

Donation

£61.34


The donations add up…

iPad MiniCost:

£359.99Raises: £3.60

Donations

£15.74

ChanelCost: £79.99

Raises: £2.00

MacBookCost:

£949.00Raises: £9.49

Red DressCost: £65.00

Raises: £0.65


The donations add up…

It’s really easy – 2 clicks and you’re supporting your favourite charity with over 3,000 retailers


We have no time to invest and no infrastructure for answering business questions

Budget & Resource constraints


Our solution

• Instant access

• Granular data

• Train of thought analysis

• New data sources (e.g. facebook, email)

• The why and the how answered

• Budget that grows with our success and not before

• Handover to my technicians

• No capital investment


Kognitio Cloud

VP

NV

PN

£0

£200,000

£400,000

£600,000

£800,000

£1,000,000

£1,200,000

£1,400,000

201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211

2011 2012

Axi

s Ti

tle

Total Order Value

0 months

1 month

2 months

3-6 months

7-11 months

>11 months

Freq Year

Order Date

Order Value

First Shopped

DATA PORTAL


We can see what is driving our business


We can see what is driving our business


Digging into the data to improve performance

@pgowers

Gartner Neutrino Video2 minute presentation time


…AND using data to drive our PR


Thank you for listening

Thank You!

Polly Gowers, OBE.@pgowers#digitalgiving

Being able to access and understand data is helping us make smart business decisions

THANK YOU! Any Questions?@NeutrinoBI - PL 17

@Kognitio - S 10

#SmartBI #GartnerBI

Technology

Advancing Analytics: Generating unprecedented Business Perspective & Customer Transparency