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BEYOND THE TRADITIONAL APP STORES Advanced app Distribution & Monetization Ron Brightman CEO, Performance Revenues

Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

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Page 1: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

BEYOND THE TRADITIONAL APP STORESAdvanced app Distribution & Monetization Ron BrightmanCEO, Performance Revenues

Page 2: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

GO BEYOND THEPLAY STORE

Page 3: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

In this extremely difficult battle for positive ROI, most developers end up losing

The cause:The combination between immense competitiveness in app distribution, coupled with the very limited ad-supported monetization options possible for apps listed on the app store

THE BATTLE

WHY

Page 4: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

DistributionLow discoverability on the storesCrazy $CPICompetition with huge brands & big budgets

WHY

Page 5: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

Store policies significantly restrict admonetization

All monetization SDKs offer the same solutionwhich doesn’t create enough revenues

Monetization

WHY

Page 6: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

The opportunitiesfor Distribution &MonetizationHOW?

Page 7: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

FreeGet additional free users on alternative stores

PaidUser acquisition outside the stores is verysuccessful & cheaper

Distribution

HOW

Page 8: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

Monetization- Store policies significantly restrict ad monetization.- All ad networks offer the same solution :

Display ads within the app -< limits your revenue potential to the small

timeframe in which the users are active within your app. 

Once we distribute our app outside the stores we may use endless new ways of monetization.

HOW

Page 9: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

MonetizationThink of it this way… Imagine you can display the same banners, videos and messages, that you currently display to your users; however, you are able to display it

while the users are not active within your app!

HOW

Page 10: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

Monetization

Unique & advanced monetization features Your users are not being distracted by banners while using your app Generates user values up to 5 times higher compared to traditional

networks Enjoy additional revenues on top of the regular earnings

HEROsdk is a proprietary technology developed by Performance Revenues.

The solution enables monetization of apps (APKs) outside traditional stores.

HOW

Page 11: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

WHO?

Page 12: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

WHO

The above methods of distribution and monetization are open and relevant for all app developers, from all countries, sizes and verticals.

Most beneficial for Utility apps; Casual games; Similar categories Forbidden categories on Play Apps with low user ratings on Play Geo

Is it relevant for me?

Page 13: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

pp distribution and monetization

Unless your average user value tops $8,you can’t afford not to take advantage of these opportunities.

outside Play offers significant advantages.

Page 14: Advanced Distribution & Monetization of Mobile Apps Beyond The AppStore - Ron Brightman, Performance Revenues

For additional info, email [email protected]

THANK YOU!