Upload
israel-mobile-summit
View
403
Download
0
Embed Size (px)
Citation preview
BEYOND THE TRADITIONAL APP STORESAdvanced app Distribution & Monetization Ron BrightmanCEO, Performance Revenues
GO BEYOND THEPLAY STORE
In this extremely difficult battle for positive ROI, most developers end up losing
The cause:The combination between immense competitiveness in app distribution, coupled with the very limited ad-supported monetization options possible for apps listed on the app store
THE BATTLE
WHY
DistributionLow discoverability on the storesCrazy $CPICompetition with huge brands & big budgets
WHY
Store policies significantly restrict admonetization
All monetization SDKs offer the same solutionwhich doesn’t create enough revenues
Monetization
WHY
The opportunitiesfor Distribution &MonetizationHOW?
FreeGet additional free users on alternative stores
PaidUser acquisition outside the stores is verysuccessful & cheaper
Distribution
HOW
Monetization- Store policies significantly restrict ad monetization.- All ad networks offer the same solution :
Display ads within the app -< limits your revenue potential to the small
timeframe in which the users are active within your app.
Once we distribute our app outside the stores we may use endless new ways of monetization.
HOW
MonetizationThink of it this way… Imagine you can display the same banners, videos and messages, that you currently display to your users; however, you are able to display it
while the users are not active within your app!
HOW
Monetization
Unique & advanced monetization features Your users are not being distracted by banners while using your app Generates user values up to 5 times higher compared to traditional
networks Enjoy additional revenues on top of the regular earnings
HEROsdk is a proprietary technology developed by Performance Revenues.
The solution enables monetization of apps (APKs) outside traditional stores.
HOW
WHO?
WHO
The above methods of distribution and monetization are open and relevant for all app developers, from all countries, sizes and verticals.
Most beneficial for Utility apps; Casual games; Similar categories Forbidden categories on Play Apps with low user ratings on Play Geo
Is it relevant for me?
pp distribution and monetization
Unless your average user value tops $8,you can’t afford not to take advantage of these opportunities.
outside Play offers significant advantages.
For additional info, email [email protected]
THANK YOU!