Advaita Social Media

What is Social Media?Web based and Mobile

Technology used to turn communication into interactive dialogues.

Few Example:Collaborative Projects (Wiki)Blogs and Micro-blogs

(Twitter and Blogger)Social Networking

(Facebooks)Video Sharing (Youtube)ForumsSocial Bookmarking

Why Social Media?It’s Time To Go Social

We are in digital ageAbility to transfer

information freelyPeople have gone

social via internetPeople connect and

interact via social media

Can help you drive repeat customers or make new ones.

Why Social Media?Same Old Word of Mouth

Marketing:

People connect and talk about various things

Build relationships, drive repeat business and attract new customers through friends sharing with friends.

Its nothing but same old word of mouth marketing. The only difference is the platform.

75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family...49% do this at least weekly.

*Chadwick Martin Bailey Consumer Pulse 2010

Why Social Media?Achieve Multiple Goals:

Spread the Word: Show customers and prospects who you are and what you can do for them. It’s great for brand awareness!

Drive Sales: Give customers offers that are so good they’ll share them with their friends. Your promotions can go viral!

Why Social Media?Achieve Multiple Goals:

Provide Great Customer Service: Listen and respond to what your customers are saying about you and to you. It’s a wonderful feedback loop!

Keep Your Customers Coming Back: Build deeper relationships so customers will get to know, like, and trust you more.

Reduce Cost SIGNIFICANTLY!!!How?

Has excellent penetration in Internet users (about 60% in India).

Helps you to manage various sectors of business via one platform.

Reduces dependence on other media services to promote your product

COST

Myth’s About Social Media!Just for Kids.Just personal .Is a FAD.A Waste of Time.Will reduce my

reputation.People will laugh at

us!Un-Natural

5 Stage of Social Media GreifSTAGE – 1

DENIAL

Common Phrase: “It’s Just for Kids”/ “It’s just fad”

Common Behavior: Avoiding the Internet, putting the hands on ear and blocking out the

world.

5 Stage of Social Media GreifSTAGE – 2

ANGER

Common Phrase: “This is stupid”/ “I have better things to do with my time”

Common Behavior: Slave to work email, increase in TV or Print advertisement to prove

superiority.

5 Stage of Social Media GreifSTAGE – 3

BARGAINING

Common Phrase: “If we have Facebook we are just covered”/ “Let’s just do a blog”

Common Behavior: Use of Social Media in a limited and half hearted way

5 Stage of Social Media GreifSTAGE – 4

DEPRESSION

Common Phrase: “Social Media is taking over the world”/ “I am overwhelmed with choices ”Common Behavior: Hoping and complaining people about the choices you have and your

inability to cover all.

5 Stage of Social Media Greif STAGE – 4ACCEPTANCE

You finally realize that social media is hear to stay and determine ways to integrate it into the way

you approach your professional and (personal) life.

Common Phrase: “I get it”/ “Social Media has changed my life”

Common Behavior: Recruiting people or agency.

Facts and Figures!! What customer say’s

about you matters:We just don’t trust

what brands say about themselves.

We do trust what our friends say.

Facts and Figures!! Online Recommendations

Translate into Purchases:

People who like a brand on Facebook, follow a brand on Twitter or subscribe to a brand’s email newsletter, are more likely to buy and recommend.

According to a MarketingProfs survey, 73% of the U.S. participants had learned about a product online and 51% had purchased a product based on an online recommendation.

Facts and Figures!! Social Media

Marketing is a Commitment:

You have to be regular.

You have to make smart replies.

You have to act smart.Let the expert’s

handle it.

What We Offer?Our Social Media

Package offers:

A lot of optionsA complete packageProfessional

Approach

What We Offer? Facebook, Twitter, LinkedIN and Youtube:

For answering queries, posting achievements, events, products, new product preview and teaser

Regular Updates (Daily) Moderation of Comments Reply of Comments Posting videos of events and

advertisements on You tube and then linking it with other social media platforms for better reach. (Editing and Recording Facilities available)

Banners, Graphics will be generated if required

Yearly Contract

Bulk mailing For better reach towards the users Mailer will be made by us

Additionally advertisement via blogs and forums if required as per requirements

Why Us? We are group of highly professional

people from different sections of professional background with sound knowledge in their field.

The package offered by us is one of the best in Industry.

We offer you bilingual environment for added benefits in various sections of crowd.

We Value your money hence we have one of the best pricing in the Industry.

We are always trying to improve.