Google for Victoria’s Secret Campaign & Mobile App

Kimberly Rizzo

Why Google?

• #1 Search Engine– Owns ~86% Global Search Market

• One of the largest advertising platforms in the world

• Over $6 Billion dollars in profits

You Want It – We Got It

• A revamped mobile app– GoMo– Interactive Advertising Bureau (IAB)

Vendor List• A highly integrated campaign to direct traffic

to new mobile app– AdWords/AdWords for Video– Google Analytics

1. Mobile Application

• Interactive mobile application– Share pictures– Share videos– Share travel tips– VS Model Hot Spots

• Easily change over to different campaign after summer

2. Integrated Campaign

• Twitter Hashtags– #VivaSummer

• Facebook Ads• Google Ads• YouTube Channel

Integration

ROI

• Google Analytics– Track your success metrics– Know exactly what is and is not working

• Tech Support for Mobile Application