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If you're having trouble creating and implementing a social media strategy for your small business, ADR Social Media can help.
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ADR Social Media
Social Media Solutions for the Small Business
What is Social Media?
The Term Social Media refers to the use of web-based and mobile technologies to turn communications into an interactive dialogue.
Social Media can take many different forms, including weblogs, social blogs, photos, social bookmarking and microblogging.
What is Social Networking?
Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
It is the coming together of individuals into specific groups or web communities, like Facebook, Twitter or Foursquare.
The friends that you make in these communities share common interests, likes and dislikes.
Why Use Social Media as a Marketing Tool?
Lower cost than tradition marketing campaigns and more focused
Pitch products or services in a more human/interactive way
Bring attention to your product or service Listen to your customer’s opinion Conduct market research Strengthen customer service Build your reputation
ADR Social Media can help define your social media strategy by:
Helping you to establish clear and definable goals to achieve your business objective
Assess current marketing initiatives and define areas of improvement
Recommend appropriate mediums for your specific company needs
Help you define a content strategy for consistent content distribution
Social Networking
Is your customer on Facebook? Twitter? Foursquare? How are you socializing with them?
ADR Social Media can help you determine where, how and when to engage your social media followers and ultimately convert them into customers.
800 million users (15 million in Canada alone and 9 million who are active)
1 in 13 people use Facebook 57% of people talk to people more online
than they do in real life Canadian’s spend an average of 400
minutes on Facebook per month 69% of users are a fan of one or more
company pages
ADR can help your Facebook strategy in the following ways:
Build and help promote a Facebook business page
Build a highly targeted Facebook cost-per-click campaign
Promote specials and deals using Facebook Fan pages
Build a loyal client base by engaging and interacting with your customers
There are almost 280,000,000 registered twitter users
There are one billion tweets posted every week
That’s 180,000,000 every day, 138,000 every minute and 1650 every second.
1,000,000 people view tweets about customer service each week
80% of those tweets are negative or critical
ADR can help your Twitter strategy by:
Creating your Twitter Profile Include a custom background with your logo Link your Twitter and Facebook accounts for
easier status updates Integrate Twitter with you web page
Other Ways to Increase Your Online Presence:
Blogging Flickr YouTube Foursquare Groupon/Kahoot/YourCityDeals etc. Gowalla Yelp Google Places
SEO and SEM
Keyword research to determine the most searched and suitable keywords
Thorough optimization of your web pages Creating title tags and meta tags for all pages Submission to search engines Link building
ADR Boot Camp Hands on training and tutorials on Facebook,
Twitter, LinkedIn, YouTube and Foursquare Can be one-on-one or small group format Larger groups and speaking engagements can be
arranged
Ongoing Coaching At ADR we won’t abandon you after Boot Camp We offer ongoing training and coaching to help
you maintain your strategic social media plan Monthly, weekly or even daily
Contact Us
e-mail:[email protected] Our Website: www.adrinternetmarketing.ca Our Blog:www.adrsocialmedia.wordpress.com Twitter: @adrsocialmedia www.facebook.com/ADRsocialmediaOn Google+: +ADR Social Media
