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Flex is a highly productive, free open source framework for building and maintaining expressive web applications that deploy consistently on all major browsers, desktops, and operating systems. While Flex applications can be built using only the free Flex SDK, developers can use Adobe® Flex® Builder™ 3 software to dramatically accelerate development.
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ADOBE FLEXFOUNDATION TO ADVANCED
ABOUT ME
ABOUT ME
ABOUT ME
Adobe Advisory Board for Flash Builder
Adobe Advisory Board for Flash Catalyst
Adobe Advisory Board for Flex SDK
ABOUT ME
Adobe MAX Award x 2 (2008)
Adobe MAX Award Semifinalist (2009)
Author of Flash Catalyst 2.0 Unleashed(Addison Wesley, 2011)
Flex Programmer since version 1.5 (2004)
ABOUT ME
Twitter @petermoelgaard
Blog blog.petermoelgaard.com
WWW www.petermoelgaard.com
LinkedIn linkedin.com/petermoelgaard
Introduction to this Course4 packed days
Agenda
Start Finish Day 1 Day 2 Day 3 Day 4
9:30 10:15 Introduction to this Course Layouts, Containers and Forms
Graphics, Images and Rich Media Flash Catalyst
10:20 11:05 Introduction to Flex Styles, Themes and Skins Custom Components using MXML
Localization and the ResourceManager
11:10 11:55 Exploring Flash Builder Effects and Filters Custom Components using ActionScript Deeplinking and SEO
13:05 13:50 Creating your first application: Hello World
Debugging and Network Monitoring Flex Libraries and Modules Frameworks and Design
Patterns
14:35 15:10 MXML and Flex SDK Flex and RPC (HTTP and Web Services)
Deploying, FlexAnt and Production Exports
Automated UI and Unit Testing
15:20 16:05 Foundation ActionScript Flex and Remote Data Adobe AIR Flash Player Rendering and Processing
16:15 17:00 Interactivity and Events Flash Builder Plugins Flex Mobile Summary and Conclusion
Flex 3 & Flex 4
Flash Builder 4.x is fully backwards compatible
Flex 3 & Flex lives perfectly Side-By-Side
Flex 3 Components: MX
Flex 4 Components: Spark (S)
Flex 4 is a a giant leap forward, we will se why…
Flex 3 & Flex 4
New and Improved Skinning Architecture
Support for Mobile Android BlackBerry Motorola iOS (Yes ?)
Radically Improved Performance Execution Size
Who are you ?
What is your background ?
Are you a Designer, Developer or Analyst ?
Why are you taking this course ?
What do you expect to get from this course ?
What kind of work are you going to be doing ?
Introduction to Flexbefore we get our hands dirty…
Introduction to RIA’s
Rich Internet Applications (RIA) are desktop-like applications running in the browser.Overcome many limitations of traditional web technologies: Stateless architecture User interaction is mostly point-and-click Non-responsive (click > load > wait > click > load > wait
> ...)
Introduction to RIA’s
Benefits Rich user experience, like desktop applications No cumbersome installations, or upgrades Single point management, leading to the concept of
Software as a Service (SaaS)
Introduction to RIA’s
Engaging, informative, self-service-oriented RIAs encourage customers to
Stay on your site longer
Explore more options
Complete more online transactions
Spend more money
Recommend the site to others
Return more often
Introduction to RIA’s
Well-designed customer-facing RIAs can
Increase online sales up to 30%*
Increase conversions, cross-channel sales, and upsells by up to 40%*
Reduce contact center / telephone agent calls up to 20% annually*
* Forrester: “The Business Case for Rich Internet Applications” (Ron Rogowski, March 12, 2007)
Introduction to RIA’s
“…even modest improvements in online customer experiences can boost revenue gains by $117 million to $311 million per year -- due to additional purchases, reluctance to switch, and likelihood of recommending to colleagues and friends.”
Forrester “Customer Experience Boosts Revenue” by Bruce D. Temkin, June 22, 2009
First Things First - What Is Flex ?
Flex is an open source software development toolkit for building Rich Internet Applications (RIAs) on the Flash Platform.
To build a Flex application, you write object-oriented code using ActionScript 3, MXML and CSS languages.
The Flex SDK includes a compiler, debugger, profiler and hundreds of ready-to-user components and ActionScript classes that accelerate development.
First Things First - What Is Flex ?
To help us rapidly develop applications and content using the Flex framework, Adobe offers an Eclipse based IDE.
Adobe Flash BuilderIt includes support for intelligent coding,debugging, visual design as well aspowerful testing and monitoring tools.
Alternative IDEsFDT, FlourineFX, FlashDevelop,Amethyst, FlexBean, etc.
How Does Flex Work ?
Flex source code is first compiled into ActionScript classes and then eventually Flash bytecode, which is executed at the client side by the ActionScript Virtual Machine in Adobe Flash Player or Adobe AIR.
Flash Flex
ActionScript
Flash Platform
What Can You Do With Flex ?
You can use Flex to build anything from multimedia-rich consumer experiences to functional line-of-business applications that run behind the firewall.
You can use Flex to deliver an entire application experience, or you can embed Flex-based components and widgets within existing HTML websites.
You can use Adobe AIR to run an enhanced, standalone version of your application across Windows, MAC OS X, Linux and Android operating systems.
You can use Flex Mobile to run versions of your app targeted at specific devices directly on the devices.
NASDAQ
Challenge Manage and deliver trading data in relevant,
interactive ways Give users instant insight into extremely detailed
trading activity in the market at any time during the day
Solution: Market Replay RIA Adobe AIR Adobe Flex Amazon S3
Results Delivers valuable data analysis at a lower cost to
everyone involved Enables investors and brokers to replay market
events and review historical data in simulated real-time
“There’s no doubt that working in Adobe AIR is a huge benefit. The ability to process trading data on the desktop enables NASDAQ to deliver valuable data analysis at a lower cost to everyone involved.”
Randall Hopkins Vice president, NASDAQ Market Data
Enabling stock market participants to replay, understand, and explain market events at any point in time
SAP
Challenge Accelerate new product innovation and user
adoption of Business Intelligence (BI) tools through dynamic, impactful user experiences
Solution: Xcelsius software Adobe AIR Adobe Flash Builder Adobe LiveCycle Data Services ES
Results Accelerated product development from years
to months Improved BI analysis Drove increased adoption of BI solutions across
enterprises
Transforming business data into rich, interactive dashboards and data presentations– without programming
“With BI tools based on the Flash Platform, business users can quickly access and analyze enterprise data to better understand the business without assistance from IT or business analysts.”
James ThomasVice President of Product Marketing, SAP
BusinessObjects
FedEx
Challenge Improve customer access to shipment
tracking information, online as well as on the desktop
Solution Adobe AIR Adobe Flex
Results Delivered consistent customer experience
online and offline Enabled easy-to-use, always on, branded
tracking method Increased development productivity by
almost 50%
Connecting customers to shipment tracking information online and offline
“… individual shippers, consignees, and small businesses will benefit most from the new, easy-to-use Adobe AIR application because they will have immediate access to critical information about their shipping and supply chain activities.”
Aitza Anderson, product manager, FedEx
The Adobe FlexEcosystem
Flex
ColdFusion
Flash Media Server Family
Flash PlatformServices
AIR
Flash Player
Flash Builder
FlashCatalyst
FlashProfessional
Creative Suite Analytics &Optimization
TOOLS FRAMEWORK CLIENTSSERVICESSERVERS
LiveCycle
The Flex Ecosystem
The Flex Ecosystem
Adobe Flash Platform Is an entire family of technologies you can use to create,
run and provide data to RIAs, including client runtimes, tools, frameworks, servers and cloud services.
Flash Platform Runtimes At the center of the Flash Platform are the client runtimes.
Adobe Flash Player for the browser and Adobe AIR for outside the browser.
The Flash Player is the world’s most pervasive software
98%of Internet-connected PCs worldwide have Flash Player installed
of top 20 smart phones will support Flash Player this year
develop using the Flash Platform
3.5 millionof Alexa 100 top websites use Flash Player
85%
of web games are delivered using Flash Player
70%
95%
98%penetration rate in enterprises - Forrester
of enterprise professionals will seek Flash Platform development skills in 2011 (Society of Digital Agencies)
75%
The Flex Ecosystem
Adobe Flash Player Adobe Flash Player is a browser plugin or Active-X control
with a rich object model and rendering engine that allows developers to include highly expressive and interactive content in web-applications
To include this richer content, you create a SWF file using Developer tools and then reference this SWF file in your HTML page.
When the browser parses the HTML page, the flash player downloads the SWF file and runs in the browser.
The Flex Ecosystem
Adobe AIR Is a cross-operating-system runtime and set of tools that
allow developers to deploy HTML, Ajax, and Flash Platform applications (SWF files) to the desktop.
An emerging design pattern is to deliver a browser-based version for all users and a desktop version for the more active or power users-
Companies use Adobe AIR to deliver RIAs outside the browser
AIR runtime installations
AIR SDK installations
Installations of Adobe AIR within one year of release
300 million2.5 million1 million
Applications in the Adobe AIR Marketplace
840
The Flex Ecosystem
Flash Platform Tools Adobe Flash Builder (FB)
Is an Eclipse-based development tool targeted at developers. With this IDE you use the Flex framework to create SWF files.
Adobe Flash Catalyst (FC)Is a new interaction design tool for rapidly creating expressive interfaces and interactive content without writing code.
Adobe Flash Professional (FL)Is the industry standard for interactive authoring.
3.5 million developers
CAIRNGORM
ADOBE OPEN SOURCE (opensource.adobe.com)
Frameworks
Performance and load testing
Tooling plug-ins
Pre-built components
Product extensions, functions and code
1,000+ global and regional system integrators, ISVs, and VARs
52 Adobe Agency Partners, including the top digital agencies
250+ training partners
More than 70 Open Screen Project members
337 User Groups worldwide
PARTNERS PROGRAMSTECHNOLOGIES COMMUNITIES
150+ supporting technologies to help in application and project development
The Flex Ecosystem
Flash Platform Languages ActionScript
Is an inheritance-based object-oriented scripting language based on the ECMAscript standard. The syntax and features are very similar to Java.
MXMLIs a convenience language, it provides an alternate way to generate ActionScript using a declarative tag-based XML syntax. When you compile an application, the MXML is parsed and converted to ActionScript.
Flex integrates with
Browsers
RESOURCE TIEREIS Databases Directories
ECM Repository
MessageQueues
SAP…
DESIGN &DEVELOPMENTTOOLS
HTTP/S, Sockets, AMF, RTMP,SOAP, WS*, SMTP, REST, …
Flash Catalyst
FlashProfessional
Flash Builder
Creative Suite
3rd PartyServices
SERVICES TIER
CLIENT APPLICATION TIER
AIRFlash Player
Flex Framework
Flash PlatformServices
Flash Media Server Family
LiveCycle
The Flex Ecosystem
Flash Platform ServicesA set of hosted and managed services. Collaboration Service
Real-time collaboration service featuring chat, audio, video and simple data.
Distribution Servicefor distributing, promoting, tracking, and monetizing applications on e.g. social networks, mobile devices and desktops.
Social Servicefor integrating with multiple social networks including Facebook, MySpace, Twitter, Yahoo, Google, AOL and many more…
Flash and HTML5
Adobe actually supports HTML The Flash Platform has integrated with HTML for 14 years. AIR 2.0 (desktop) includes support for HTML5.
Adobe is committed to supporting HTML5 The Flash Platform delivers cross-platform, cross-browser,
cross-device consistency. HTML5 implementations will differ and hinder content
adoption of rich features, including video tag support. No consistency in codec support for video is yet visible.