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Adobe Digital Government Assembly - Technologies that Drive Change. Deep-dive on mobile, cloud and open as it relates to Government.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
Telenor & Adobe Experience Manager & Marketing OPEN Architecture & Roadmap
Technologies Driving Change in Government !Paradigm Shifts & Trends in Digital Government. @davidnuescheler
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© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Jen | Gym Instructor
Just filed taxesDavid N. | Swiss Just moved to Utah.
AT&T iPhone 5s
Fred Leger Age 30
T-Mobile 4 Nokia Lumia 520
Sue Child
Chris ManchesterElisa Sanchez
Age 40
Felix | Married Bought a new car
VERIZON LTE 4G Samsung Galaxy S4
@AdobeMktgCloudAlbert3,343, 4,453
WELCOME TO THE ERA OF
DIGITAL
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
SMARTPHONE
DISH WASHERVCR
PC
CELLPHONE
INTERNET
HDTV
TABLET
STOVE
PHONE
ELECTRICITY
CAR
1910
1900
1930
1920
1950
1940
1970
1960
1980
2000
1990
2020
2010
33%
50%
75%
90%
10%
Asymco
Technology Adoption. (US Households)
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© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Disruption?
PEDOMETERS? TAXI DISPATCH? FIRE ALARMS?
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© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Disruption?
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© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
END OF AN
ERAFOCUS:
CITIZEN ENGAGEMENT
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
OPEN CLOUDMOBILE
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
OPEN CLOUDMOBILE
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
Open: Roy Fielding.
Apache WebServer
Apache Software
Foundation RESTApache License HTTP URL
Roy T. Fielding
DNT
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
Open Architecture Open Standards
Open Source
Open Software Development.
© 2013 Adobe Systems Incorporated. All Rights Reserved..
“The Switzerland” of Open Software.
The Apache Software Foundation
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
OPEN CLOUDMOBILE
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
Elasticity.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
OPEN CLOUDMOBILE
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
* source: any
any metric
time
*not* mobile
mobile
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
Responsive Design.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
Responsive Design.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
Mobile Means Touch.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mobile Web vs. Mobile Apps.
“The Web” Age 25, Born in 1989
in Switzerland
“Apps” Age 5, Born in 2008 in
Cupertino
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mobile Eyeballs.
“The Web” Age 25, Born in 1989
in Switzerland
“Apps” Age 5, Born in 2008 in
Cupertino
20%
80%
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© 2014 Adobe Systems Incorporated. All Rights Reserved.
OPEN CLOUDMOBILE
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© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeMktgCloud
3,343, 4,453
DIGITAL FIRST!
DOCUMENTS FORMS PROCESS EXPERIENCE
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© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
30
Creative Cloud Documents, Forms &Digital Publishing
Citizen Experience Mobile Apps
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© 2014 Adobe Systems Incorporated. All Rights Reserved. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Move to Mobile & Tablets
The Internet of Things
Making Everything Digital
LET’S INNOVATE IN DIGITAL GOVERNMENT
TOGETHER.
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© 2014 Adobe Systems Incorporated. All Rights Reserved.