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1 Copyright 2010 EMC Corporation. All rights reserved. Kate Canestrari Senior Manager, Marketing EMC Cloud Infrastructure Group October 21, 2010 EMC Atmos

Addressing IT Challenges with EMC Atmos Cloud Storage

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Page 1: Addressing IT Challenges with EMC Atmos Cloud Storage

1© Copyright 2010 EMC Corporation. All rights reserved.

Kate CanestrariSenior Manager, MarketingEMC Cloud Infrastructure Group

October 21, 2010

EMC Atmos

Page 2: Addressing IT Challenges with EMC Atmos Cloud Storage

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Thumbs Up

Recognize that you do a great job

© Copyright 2010 EMC Corporation. All rights reserved.

Page 3: Addressing IT Challenges with EMC Atmos Cloud Storage

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…But IT is Changing…

I need access to information and apps on

my iPad

But I need more global

space…today!

I need to cut my costs and

improve my SLAs

I’ve got a 10 TB app to

install…help!

© Copyright 2010 EMC Corporation. All rights reserved.

Page 4: Addressing IT Challenges with EMC Atmos Cloud Storage

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What Are You Doing About It?

Ask Yourself

Do you understand your costs to serve your applications? Is it

competitive?

How long does it take to serve end users? Can you move faster?

Can you serve applications globally? Grow dynamically

when the app is successful?

Think like a Service Provider – inside or serving Enterprises

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Page 5: Addressing IT Challenges with EMC Atmos Cloud Storage

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An Introduction to EMC AtmosIncreasing Operational Efficiency

Massively scalable infrastructure– Multiple petabytes; billions of objects– Hundreds of sites, fully distributed– Unified namespace

Policy-based management– Policy tells content where to go, what

actions to take– Integrated object based metadata – Event driven policy evaluation

Data services and access methods– GeoProtect: replication & erasure coding– Compression, de-duplication, spin-down – Web services (REST/SOAP) and file

system access

Management at scale– Multi-tenancy– Auto-config and auto-healing architecture– Manage more with fewer people

© Copyright 2010 EMC Corporation. All rights reserved.

Page 6: Addressing IT Challenges with EMC Atmos Cloud Storage

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Atmos Customer Update

Customer Segments– Service Providers – 35%– Web & Media – 23%– Federal & Public Sector – 15%– Healthcare – 16%– Financial Services – 6%– Other – 5%

Example customers– AT&T– CareCore National– CareGroup– eBay– Eli Lilly– Unisys– VistaPrint

Over 40 Petabytes Shipped

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Page 7: Addressing IT Challenges with EMC Atmos Cloud Storage

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Key Use Cases for Cloud Storage

Content-rich Web Applications

App integration in a week through Web services

Solves global content access challenges

Gives developers control and IT easier management

App integration in a week through Web services

Solves global content access challenges

Gives developers control and IT easier management

Makes protection across sites easy

Extends to Atmos-based clouds

Can separate archives into isolated tenants

Archiving to the Cloud

AtmosCloud Storage

Boston New York London

Infrastructure-as-a-ServiceScales to multiple PBs elastically

Makes protection and distribution easy

Supports multiple tenants natively

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Page 8: Addressing IT Challenges with EMC Atmos Cloud Storage

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Applications trigger policy with metadata

Policy ManagementIncreasing operational efficiency – accounts payable example

2 synch copies, striped

Los Angeles

Longtail RetentionStatus = complete

Active WorkflowStatus = inprogress

Business determines business objectives and value of data

1 asynch copies

New York

1 asynch copiesLondon

1 erasure coded copy, spun down,

de-dupeNew York

1 erasure coded copy,

spun down, de-dupe

London

Policies drive actions at the object-level:Where to store information (location)

What data services to apply (spin-down, compression, de-duplication, striping)What protection techniques to use

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Page 9: Addressing IT Challenges with EMC Atmos Cloud Storage

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Vistaprint – $500M global marketing company

Critical Web app for online document creation

Three sites globally—Canada, U.S., EMEA

Case Study: Content-rich Web ApplicationChallenge

Global distribution (Canada, U.S., EMEA) Increasing mix of digital media (photos)

Solution Deploy Atmos in three sites Set different policies to enable different cost and margins for different

types of customers:– isPaid N—2 local replicas, no asynch remote– isPaid Y—2 local replicas, 1 asynch remote– Intelligently send content to printing facilities

Create another “tenant” to use Atmos as a backup target through CIFS

Benefits Saved ~$1.4M storage / $300K bandwidth 100% availability, meets or exceeds application latency requirements

U.S.

Canada

EMEA

Customer-Facing Web Application

BackupApplication

Atmos Web Service Interfaces + Metadata

Atmos Policy “isPaid N” Atmos Policy “isPaid Y”

CIFS

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Page 10: Addressing IT Challenges with EMC Atmos Cloud Storage

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Service Providers

– Extending the global reach of available storage resources by delivering a globally accessible cloud storage ecosystem powered by EMC Atmos

– Storage services delivered by reliable, trusted service providers– Unified technology - compatible API sets– Streamlined federation among a consortium of service providers

Application providers, developers and customers can leverage an ecosystem of Atmos-based service providers to gain access to a common set of cloud storage

services around the globe.

Application providers, developers and customers can leverage an ecosystem of Atmos-based service providers to gain access to a common set of cloud storage

services around the globe.

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Page 11: Addressing IT Challenges with EMC Atmos Cloud Storage

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EMC Atmos Announcement Leading Service Providers choose EMC Atmos

October 20th Announcement – MTI and Redstor Accelerate Journey to Private Cloud By Delivering New Cloud Storage Services- Powered by EMC Atmos

Service Providers are selecting Atmos to deliver cloud storage services

Growing set of independent software vendors (ISVs) integrated to Atmos API

Delivering a cloud ecosystem based on EMC Atmos technology

Vision for public cloud interoperability/federation powered by EMC Atmos

Service Providers + ISVs = Powered by Atmos cloud ecosystem

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Page 12: Addressing IT Challenges with EMC Atmos Cloud Storage

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Case Study: Infrastructure-as-a-Service

Cloud Storage Service Portal

Atmos REST + Metadata

Atmos Policy 2Atmos Policy 1

Atmos Site 1 Atmos Site 2

Reporting/Metering/Billing/Chargeback

Challenge Delivering disruptive technology as a

service

Solution Deploy Atmos in multiple datacenters Set policies for different levels of

service Integrate enablement technologies

– Self-service portal– Reporting– Metering (Atmos Cloud Delivery

Platform) Align with Atmos trusted ISV solutions

Benefits New business model, self-service

storage to market in 90 days

AT&T – $100B telecommunications company

Enterprise-class hosting services and management capabilities

Multiple datacenters across the globe

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Page 13: Addressing IT Challenges with EMC Atmos Cloud Storage

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Redstor

AT&T Synaptic Storage

As a Service

Hosted SolutionsStratus Trusted

Cloud

Peer 1CloudOne

Powered By EMC Atmos

MTI

Powered by EMC Atmos

Atmos APIConnect to the Cloud with an on-premises footprint EMC Atmos

Seven10

TwinStrata

Nasuni

Gladinet

Archive files and free up Tier 1 NAS EMC FMA

EMC DiskXtender

Atempo

Backup to the cloud and protect your data offsite EMC NetWorker

CommVault

Archive older app data and improve app performance Informatica

Boost productivity and collaboration Documentum

SharePoint/Metalogix

Aspera

Signiant

Accelerate and scale out custom applications eBay

Vistaprint

CareCore National

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Atmos ISV Ecosystem PartnersEMC Velocity Partner Program

Data AnalysisCloud Access

Medical Imaging Cloud Backup/Archive Media Delivery and Collaboration

Content App Performance

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Page 15: Addressing IT Challenges with EMC Atmos Cloud Storage

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EMC Atmos Products Give You A Solution

LALA CHICHI NYNY LONLON

Nodes

Storage

Nodes

Storage

Nodes

Storage

vNodes

NFS/iSCSI/FC

Storage

Quickly offer self-service storage to better support developers and content-rich applications

Make data globally available for custom or packaged apps

Eliminate file system limitations on namespace, size, location, and provisioning

Manage 10X more in less time with automated data management

Elastically deploy and manage across multiple sites as one system

Understand and reduce costs with automation and utilization tracking

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Page 16: Addressing IT Challenges with EMC Atmos Cloud Storage

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EMC Atmos Family

Atmos Software Policy-driven scale out object storage Common API among all deployment methods Easy integration (1 week with 1 engineer) Cloud-connected trusted solutions

Atmos Software + purpose-built hardware Industry standard components and standard data center

environments Factory configured, racked

and cabled Flexible, cost-effective service model / user-serviceable Optional HA and redundancy 30 drives per 3U drawer Starts at 60TB / up to 720TB per rack

Atmos Virtual Edition Software running on VMware ESX Certified with EMC Unified Storage (NFS and FC) Works with third party servers (per pre-requisites) and

storage solutions Starts at 10TB

Atmos Cloud Delivery Platform Allows customers to instantly deploy a highly scalable,

self-provisioned storage service based on EMC Atmos extends the Atmos functionality by adding a self-service

and robust metering capability to support chargeback and billing requirements

Billions of objects, Petabytes of capacity

Atmos Policies / Services

REST SOAP NFS CIFS IFS

Two deployment models to choose from

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EaP

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Atmos – Summary

Atmos traction across multiple market segments– Over 40 Petabytes shipped– Infrastructure-as-a-Service– Content Rich Web Applications– Cloud Archiving

Service provider adoption is strong– Selecting Atmos to enable cloud delivered services

Growing number of ISVs integrated to the Atmos API– Offering solutions across Atmos based service providers

Delivering a cloud ecosystem based on EMC Atmos

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Cloud

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