A Crowded Landscape Hinders Performance

We Connect You Directly With Audiences

AUDIENCE

How do you bridge the gap between

you and the audiences you

need?

Inefficient

Duplicated

Unmanageable

Ease of Partnership

• Support all versions of open RTB

• Easy technology integration

• Master service agreement and single IO

Enhanced Performance

• Access to high quality inventory not found on other SSPs or exchanges

• Access to high in rotation ad positions

• Enhanced visibility of user attributes

• Advanced targeting including semantic, keyword, and negative targeting

Enhanced Level of Brand Safety

• Direct partner relationships/ vetted inventory

• Advanced semantic content filtering

Full Suite of Interactive Inventory

• Display

• Tablet

• Mobile

• Video

A Complete Supply Solution

Ease of Partnership

adAP is built on the technologies of Burst Media and blinkx:

– Proven ad serving technology

– Robust optimization algorithms

– Support of all versions of Open RTB

– Attribute based user profiles

– Easy technology integration

– Master service agreement and a single IO

Solutions to Meet Your Needs

adAP solutions include:– Direct purchase of our supply in real time (RTB) via Admeld.

Based on the volume commitments we can structure a prioritized auction that allows you to win bids even if you are not the highest bidder. 

– Integration with your Demand Side partners providing you direct access to adConductor inventory in real time

– Purchase specific audiences through either piggy-backing our pixel on yours or use a cookie matching approach.

Access to All Types of Inventory

Display• Premium

display advertising market-place of high quality, brand safe independent web content.

Video• High-quality

online video ads on premium web sites through our real-time video ad platform.

Mobile• Access to

premium mobile inventory on mobile and non-mobile versions o f websites.

Tablet• Seamless

platform to access premium tablet inventory.

Direct Relationships with Top Quality Partners

Midtail &

Longtail sites

97%

3%

Where do adAPimpressions come from?% of ad impressions on adAP

comScore Top 100

Source: adConductor data analysis on network traffic for April 2011 and comScore top 100 properties for April 2011

Independent Web Sites

Access to Audiences Not Found On Other Supply Platforms

• Audiences spend a greater percentage of their online time on independent sites than on comScore top 100 sites (86% vs. 14%).

High Quality, Content Rich Inventory

adConductor adAP has direct relationships with high quality content publishers. Quality content:

– Acts as a magnet to draw the right audience

– Builds loyal audiences - which enhances engagement

Loyal, engaged audiences are more likely to act

and convert!

1st Ad

2nd Ad

3rd Ad

4th Ad

5th Ad

6th Ad

7th Ad

8th Ad

9th Ad

10th Ad

11th Ad

12th Ad

13th Ad

14th Ad

15th Ad

16th Ad

17th Ad

18th Ad

Access to High Ad Position Thru Our Direct Publisher Relationships

High Rotation = premium high CPM placements

Low Rotation = low value remnant inventory

Ads become invisible to the viewer the

lower in rotation they appear – causing

media spend waste

adAP gives you access to mid-rotation inventory

Targeting to Reach Your Audience

A full suite of targeting tools to reach the right audience.

•adConductor Network Behavioral Audience Segment Retargeting

•Remarketing

•Creative Retargeting

•In-Market, Intent, or Look Alike Targeting

•Keyword/Contextual Targeting

Audience Retargeting

•Demographic

•Geographic

•Daypart

Standard Targeting

•Target content based on the measured sentiment of the content on the page

•Negative target page to avoid placement based on measured sentiment of the content on the page

Advanced Symantec Targeting

The Right Targeted Audience, In The Right Content, At The Right Time

Ease of Partnership

Enhanced Performance

Enhanced Level of Brand Safety

Full Suite of Interactive Inventory

Success!