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Learn how ActiveInsight Optimizes B2B Customer Acquisition
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www.activeinsightsaas.com
Turning Insight into Action
Customer Acquisition Optimization
Customer Acquisition Optimization
www.activeinsightsaas.com
The rules of B2B marketing are changing…
We live in a real-time culture where mobile and social media create new information constantly
B2B prospects have more options, more info but their attention span narrows
Digital Body Language
Geo/Org
www.activeinsightsaas.com
Many Prospects - Multiple Offerings
White papers, Case Studies,
Webinars, PR’s …
Serving the right message to the right prospect at the right time
www.activeinsightsaas.com
The Traditional Marketing Funnel
New Leads
New Customers
Opportunities
Lead Nurturing
Forms
Marketing Automation
CRM - Sales Hand-off
SEO, PPC, Events, Social
www.activeinsightsaas.com
= The 1st Mile
New Leads
New Customers
Opportunities
Lead Nurturing
Forms
Marketing Automation
CRM - Sales Hand-off
SEO, PPC, Events, Social
Micro Segmentation
Adaptive Content
Real-time Engagement
Sales Intelligence
The REAL Marketing Funnel
Top Funnel Anonymous Prospects
98%
www.activeinsightsaas.com
What We Offer
Customer Acquisition Optimization
Based on proprietary Cloud Complex Event Processing engine
Real-time micro-segmentation, adaptive content, qualified lead
generation and sales intelligence based on
Prospect intent and digital body language
Prospect organization, sector, geo
Social profile
Existing CRM data
www.activeinsightsaas.com
Turning Insight into Action
Customer Acquisition Optimization
Customer Acquisition Optimization
http://www.activeinsightsaas.com
