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Activate Networks, Inc., is a network analytics company that identifies and understands the key social connections that drive commercial, organizational, and health results. Activate Networks' suite of analytics products and software enables organizations to unlock the commercial value of their customer, prospect, voter, and employee real-world social networks commonly using data already available in the organization.
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617.558.0210 | 617.558.0232 (fax) | [email protected] | www. activatenetworks.net
2150 Washington St. Suite 225 Newton, MA 02462
Academic Background of Social Network Analysis
3
Social Networks and Contagion
44
Social Networks and Influence
Dark green denotes high influence, initial adoptersLight green denotes subsequent adopters
Brand Adoption in Physician Networks
Diabetes Practice PatternsFiltered* Physician Network Map
7
Physician Social Network MapPhysician Hospital Referral Leakage Map Showing Influential Physicians and Referral Opportunities
‘Kevin Bacons’: central individuals with a short path to anyone else
‘Steve McQueens’: peripheral non-participants
Program Engagement
Networks are Often Under-Appreciated in Comparison to Formal Hierarchies
Of the 1680 engineers, 1466 can be linked together in a single network.
The ties of this network represent co-membership on a specific project. Nodes are individuals.
InnovationConstruction of a Social Network
Influence Index and
Optimized Targeting ListUse network effects to expand effects of influential supporters
Focus on influential non-supporters to convert cluster
SupporterNon-supporter
Regional level network map
Using network maps to target initiatives
Forecasting Using Networks
