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Digital Transformation Meetup: DC. Presented by Sarah Newhall, EVP & Managing Director from Blue State Digital on 11/18/2014 at Zengo
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Digital Transformation Meetup: Washington, D.C.
Hosted in Partnership with:
Digital Transformation: Time To Think Ahead Tahlor Marchi, Field Marketing Manager�@tahlormarchi [email protected]
Digital has changed everything
It’s time to think ahead
Acquia is The Digital Experience Company § 141% 4 year CAGR
§ 3800+ customers
§ 500+ employees
§ Over $118.6M raised led by New Enterprise Associates (NEA), North Bridge Venture Partners, Sigma Partners, Tenaya Capital, and Amazon.com
§ Global:
− Boston, Portland OR, Washington DC, Toronto, UK, France, Benelux, Germany, Australia
Partners
Customers
Awards
Transformation is not optional
Organizations who focus on customer experience are thriving.
Companies with poor customer experience are dying.
The age of the customer is here!
43.0%!
14.5%!
-33.9%!-40.0%!
-30.0%!
-20.0%!
-10.0%!
0.0%!
10.0%!
20.0%!
30.0%!
40.0%!
50.0%!
Stock Performance (2007-2012)!
Source: Forrester Research and Wartermark Consulting
Customer Experience Laggards
S&P 500 Index Customer Experience
Leaders
Digital Experience is Becoming the Brand
Digital Experience Not Always So Sexy
What will it take to succeed? Embrace all things digital to drive a great customer experience!
“How can you keep up with empowered customers? Be more digital. Your customers, your channels, and your competitors are digital. "The future of your business is digital.”
- Forrester Research
Turn big data into business insights!
Embrace the mobile mind shift!
Accelerate your digital
business!
Transform the customer
experience!1 2
3 4
Four Market Imperatives
in the Age of the
Customer
What does transformation look like? INCREASED
AGILITY!
CONSOLIDATED MULTIPLE
PLATFORMS!
$10M IN COST SAVINGS TO TAX
PAYERS!
OPEN CLOUD HOSTING!
What does transformation look like?
500%!Increase in number of shares
50%!Reduced time-to-publish
MOBILE!DOMINANCE!
Mobile traffic overtook desktop 1 week after responsive site launch
FASTER! TIME-TO-MARKET!
SOCIAL !STRENGTH!
1 WEEK!
MULTI-SITE PLATFORM – HUNDREDS OF CHAPTERS – MILLIONS OF MEMBERS!INCREASED TRAFFIC & IMPROVED MEMBERSHIP!
What does transformation look like?
$4.7M!Projected 5-year savings
60%!Reduced total cost
30%!Faster time-to-market
MASSIVE COST SAVINGS!
What does transformation look like?
5X INCREASE!In customer satisfaction for Pinterest support
SIGNIFICANTLY INCREASED CUSTOMER SATISFACTION!
Are you ready to
transform?
The shift you need to be ready for Traditional Information Technology!
Siloed teams with different solutions delivering disjointed experiences!
Disciplined (slow) processes for building and deploying digital experiences!
Proprietary solutions whose technology evolves too slow!
On-premise infrastructure with rigid & costly capital expenses!
New Business Technology !
Integrated teams with a shared solution delivering unified experiences!
Agile (fast) process for building and deploying digital experiences!
Open Source solutions that evolve at the speed of the web!
Cloud-based infrastructure with flexible and lower cost operational expenses!
How we help companies transform"Acquia helps organizations unite their business and technical teams as they transform to digital-first.
The Acquia Platform provides the software necessary to build and deliver extraordinary digital experiences faster.
The Acquia Platform! The Acquia Experience!
The Acquia Experience is the intersection of the Acquia Platform and our commitment to Customer Success.
We’ll educate you, map success, and ensure it on an ongoing basis.
Come for the platform, stay for the experience.
Digital transformation is real • Organizations are reinventing business models, putting
digital at the center of their business.
• Organizations are seeking new technology "that supports this transformative vision.
• Acquia is the platform to "support digital transformation "both today and in the future.
Thank you
Tahlor Marchi @tahlormarchi
